Bahara Ahmadi
Linkedin.com/in/baharaahmadi
Summary
Innovative marketing strategist with extensive experience in digital content creation and collaboration. Proven ability to develop and implement effective marketing strategies, driving engagement and optimizing performance through data analysis and strategic partnerships.
Overview
10
10
years of professional experience
Work History
Marketing Strategist
University of the Fraser Valley
Abbotsford, British Columbia
04.2022 - Current
- Serve as project and campaign manager for multi-channel marketing initiatives, overseeing timelines, deliverables, and budgets to ensure successful execution of recruitment, fundraising, alumni, and community engagement campaigns.
- Collaborate with departments, faculties, and stakeholders to develop and implement marketing plans that align with UFV’s Íyáqáwtxw Integrated Strategic Plan and institutional brand standards.
- Lead integrated digital-first campaigns across web, social, and email, while incorporating print, video, and events to maximize impact and audience reach.
- Utilize Wrike and other project management tools to coordinate workloads, assign tasks, and deliver campaigns efficiently and on budget.
- Oversee UFV’s social media presence, including content calendar development, paid and organic campaigns, inbox management, conflict resolution, and analytics reporting using Hootsuite and Instagram Insights.
- Apply email marketing best practices to improve engagement, audience segmentation, and campaign performance.
- Write clear, compelling copy for digital and print collateral, ensuring consistent messaging across all platforms.
- Direct the creation of digital assets—including websites, landing pages, videos, and email campaigns—in collaboration with designers, videographers, and other creative professionals.
- Partner with Advancement, Alumni Relations, and other departments on high-profile initiatives, including Convocation, Open House, Giving Day, alumni recognition, and fundraising campaigns, while managing the marketing project components to ensure timelines, deliverables, and strategic goals are met.
- Advise stakeholders on marketing concepts, advertising strategies, and promotional techniques to ensure campaigns align with institutional goals.
- Maintain UFV’s brand integrity across a large, complex organization by ensuring consistency in tone, messaging, and visual identity.
- Provide marketing expertise, consultation, and training to UFV partners and stakeholders, strengthening campus-wide marketing efforts.
- Measure campaign effectiveness and prepare reports to inform stakeholders, optimize strategies, and guide future planning.
- Spearhead video content creation for convocation and open house, showcasing the student and graduate experience across UFV’s digital platforms.
Digital Engagement Strategist
University of the Fraser Valley
Abbotsford, British Columbia
09.2021 - 04.2022
- Directed and executed multiple digital projects, including strategic plans for the alumni website, social media, digital advertising, and UFV Connect, strengthening alumni engagement across platforms.
- Implemented and optimized the digital engagement strategy, driving growth and visibility through UFV Alumni channels, social media campaigns, digital advertising, and Google Analytics insights.
- Independently managed and delivered monthly projects, consistently meeting critical deadlines and advancing departmental priorities.
- Created and executed a monthly content schedule for Facebook, Twitter, Instagram, LinkedIn, YouTube, and UFV Connect, increasing alumni interaction and brand consistency.
- Monitored project progress and provided detailed reports to senior management, ensuring transparency and alignment with organizational goals.
- Partnered with the Advancement team on digital strategies and data-driven initiatives, improving decision-making and campaign performance.
- Spearheaded the launch of the Alumni Relations Ambassador Program, developing best practices and scalable strategies for long-term success.
- Built and nurtured relationships with external online communities, expanding UFV’s alumni network and enhancing the overall alumni experience.
- Fostered strong partnerships with key faculty and departmental staff, advising on digital campaigns tailored to alumni audiences.
- Established measurement protocols and produced monthly reports, enabling data-driven evaluation of campaign effectiveness.
- Conducted ROI analysis on digital strategy implementation, optimizing engagement and resource allocation.
- Collaborated with marketing staff to develop and standardize processes for web and digital channels, streamlining workflows and ensuring consistency across UFV.
Marketing Coordinator
CruisePlus Travel & Tours
Nanaimo, BC
09.2017 - 04.2020
- Developed, forecasted, and maintained project schedules, budgets, and scopes for multiple partner projects, aligning strategic tactics to each sales cycle using performance data from previous campaigns.
- Designed and executed marketing strategies for every sales cycle, leveraging historical data to optimize results.
- Created and managed social media content across platforms, with a focus on Instagram and Facebook, including boosted posts to expand reach and engagement.
- Produced high-quality advertorial ads for print media, including newspapers, magazines, and flyers, while consistently meeting strict specifications and deadlines.
- Oversaw national media buying and placement in major publications such as Vancouver Sun, Toronto Star, Globe & Mail, and San Diego Union Tribune, maximizing brand visibility.
- Developed targeted email marketing campaigns that engaged current and prospective customers, increasing awareness of new deals and destinations.
- Collaborated with graphic designers on advertising requirements, providing strategic direction and feedback to ensure brand alignment and compelling creative output.
- Monitored and analyzed performance across advertising channels—including social media, print, web, and email—to ensure profitability targets were achieved.
- Managed and tracked company-wide advertising budgets and marketing funds from travel suppliers, optimizing spend for maximum ROI.
- Resolved billing and invoicing issues with external partners and vendors, streamlining approvals and maintaining strong financial controls.
- Partnered with senior management to align marketing initiatives with broader business objectives.
- Negotiated with travel suppliers on inventory, pricing, promotions, and exclusive deals, ensuring alignment with brand and marketing goals.
- Ensured supplier advertising and branding guidelines were met across campaigns, protecting brand integrity.
- Prepared detailed reports on advertising budgets, travel bookings, past trends, and future marketing opportunities to inform leadership decisions.
- Built collaborative partnerships for joint marketing initiatives, developing integrated plans, and managing logistics for successful campaign delivery.
- Maintained and updated the CruisePlus website with accurate information, deals, and promotions to enhance customer engagement and conversion.
Marketing Events Coordinator
Vancouver Island University
Nanaimo, British Columbia
04.2016 - 01.2017
- Created marketing content and promotional materials for the event website, social media channels, and print collateral (posters, tickets) to support student registration.
- Planned and built the conference website on WordPress to promote the event and streamline registration.
- Collected and analyzed website analytics and other KPIs to evaluate performance and inform strategies for future events.
- Recorded, edited, and published workshop videos on the event website and VIUTube (Vancouver Island University’s internal video streaming platform).
- Utilized tools such as Google Analytics, Google Docs, Word, Excel, and Google Forms to manage online registration and reporting.
- Developed conference sponsorship packages to fundraise and promote the event to local businesses and the Nanaimo community.
- Researched and identified sponsorship opportunities, approaching both commercial and non-profit organizations across Vancouver Island to secure financial and in-kind support.
- Coordinated with sponsoring organizations throughout the planning process, ensuring their involvement as judges, keynote speakers, and case presenters during the event
Social Media & Communications Assistant
Vancouver island university
Nanaimo, British Columbia
09.2015 - 04.2016
- Collaborated with all areas of Enrolment Management to develop and deliver key messaging across digital and print media for major events and initiatives.
- Created and managed social media content for “V.I.Abbie” accounts (Facebook, Twitter, Instagram) and the VIU website, strengthening student engagement and brand presence.
- Coordinated campus-wide communications with departments such as University Relations, Residences, Campus Rec, and the Student Union to ensure consistent messaging.
- Supported student recruitment and retention by responding to inquiries via email, phone, and social media, and by providing mentorship to prospective and current students.
- Assisted with market research and engagement strategies to improve the student experience for prospective, new, and continuing students.
- Represented the Office of Enrolment Management and VIU’s student body in a professional manner while building relationships with alumni, faculty, administrators, and community partners.
Education
Vancouver Island University -
Bachelor of Business Administration – Marketing
01-2017
Advertising With Meta
01-2025
Prosci® Certified Change Practitioner
01-2025
Google Ads Display Certification
01-2019
Google Ads Fundamentals Certification
01-2019
Google Ads Search Certification
01-2019
Skills
- Project management
- Strategic planning
- Social media marketing
- Digital content creation
- Campaign and project management
- Cross-functional collaboration
- People management
- Relationship management
Languages
English
Full Professional
Farsi
Native/ Bilingual
Urdu
Full Professional
Hindi
Professional
Timeline
Marketing Strategist
University of the Fraser Valley
04.2022 - Current
Digital Engagement Strategist
University of the Fraser Valley
09.2021 - 04.2022
Marketing Coordinator
CruisePlus Travel & Tours
09.2017 - 04.2020
Marketing Events Coordinator
Vancouver Island University
04.2016 - 01.2017
Social Media & Communications Assistant
Vancouver island university
09.2015 - 04.2016
Vancouver Island University -
Bachelor of Business Administration – Marketing
Advertising With Meta
Prosci® Certified Change Practitioner
Google Ads Display Certification
Google Ads Fundamentals Certification
Google Ads Search Certification