Babatunde Adewole
Winnipeg,MB
Summary
Dynamic marketing and communications leader with a proven track record at Clearview Hospital, enhancing brand reputation and referrals by 20% through innovative strategies and effective collaboration. Expert in digital marketing and graphic design, adept at crafting engaging content and fostering key relationships. Demonstrates exceptional communication and vendor management skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Administrative Assistant
Municipal and Northern Relations (Gov. of Manitoba))
Thompson, Manitoba
01.2023 - Current
- Handling incoming calls, welcoming visitors in a professional manner, responding to inquiries, and directing them to appropriate personnel.
- Proofread content for typo-free emails and documentation, and executed a digital filing system. I managed daily office operations and maintained the office supplies inventory, ensuring efficient workplace functionality.
- Provided administrative support to the executive team and staff, including scheduling meetings, managing calendars, making travel arrangements, and distributing information to appropriate personnel.
- Preparing the content copy draft for the website update for the Northern Affairs Branch through Municipal and Northern Services, and designing quarterly newsletters for the Municipal and Northern Relations team, while working with the Municipal and Northern Services staff.
- Responsible for providing Ministry updates to Northern Manitoba communities as related to ongoing projects and processes.
Social Media Manager
EzTrucking Dispatch Services
Calgary, Alberta
03.2024 - 05.2024
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, Youtube, and LinkedIn.
- Implemented SEO best practices in social media content to improve visibility and drive website traffic.
- Used editing and graphic design tools to create content and visuals for social channels.
- Oversaw the creation and maintenance of social media calendars to ensure consistent content delivery and campaign alignment.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
Marketing and Communications Manager
Clearview Hospital
Lagos, Lagos
12.2019 - 11.2023
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Generated media stories for the media, organized press conferences, promotional activities for hospital services, and determined messaging related to program initiatives.
- Cultivated relationships with influencers, e.g., female celebrities, obstetrics and gynecology stakeholders, and healthcare bodies, to expand the reach of hospital campaigns.
- Produced professional, fresh, and engaging copy with consistent brand messaging on social media platforms (Facebook, LinkedIn, Instagram, YouTube) and the website, increasing hospital brand reputation and increasing referrals by 20%.
- Developed and implemented marketing and communications strategies, advertising, and media relations goals, e.g. Initiated a 12-week public call-in health program on the radio by the hospital to foster public health and thought leadership in mother and child care, and fertility care, boosting brand reputation and increasing referrals for laparoscopic surgeries by 10%.
- Administered development and design of marketing communications materials through internal teams and outside vendors.
Education
Master of Science - Social Media And Web Marketing
Cdi College
Calgary, AB04-2023
Bachelor of Science - Economics
Benson Idahosa University
Benin City, NG06-2010
Skills
- Effective communication
- Digital marketing
- Video editing
- Graphic design
- Research
- Collaboration
Certification
- Product Management Certificate- Walure Capital 2024
- Leadership in Healthcare Management - University of Washington 2023
Languages
English
Professional
Yoruba
Native/ Bilingual
Accomplishments
- Red Cross Certificate - (NYSC 2011)
Affiliations
- Music
- Apparel Design
- Product Development
References
References available upon request.
Timeline
Social Media Manager
EzTrucking Dispatch Services
03.2024 - 05.2024
Administrative Assistant
Municipal and Northern Relations (Gov. of Manitoba))
01.2023 - Current
Marketing and Communications Manager
Clearview Hospital
12.2019 - 11.2023
Master of Science - Social Media And Web Marketing
Cdi College
Bachelor of Science - Economics
Benson Idahosa University
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