Saman Siddiqui

►Researched and identified new opportunities for product and brand development and consulted with product development teams to enhance products based on customer interest data.

►Oversaw the design and development of front-end experiences for product and client sites, focusing on content architecture, SEO, visual design, and usability.

►Played a significant role in company and external clients' website designs and product/service specific landing pages, collaborating with web developers and designers to create user-friendly interfaces and compelling visual content.

►Developed and managed the brand's social media presence across platforms. Engaged with audiences, monitored trends, and tracked performance to continuously improve engagement.

►Writing content and designing regular e-newsletters, blogs, and targeted communications tailored to diverse audiences.

►Conducted research and analysis to determine brand positioning and messaging and enhanced brand recognition by developing and executing targeted marketing campaigns.

►Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.

►Worked closely with public relations teams and wrote press releases to generate positive press coverage for new product releases or corporate announcements.

►Leveraged Canva and other design tools to create visually compelling assets that effectively communicated key messages and promoted brand identity.

►Utilized MailChimp and other email marketing tools to develop and execute targeted email marketing campaigns. Optimized email campaigns to increase open and click-through rates.

►Developing storyboards for video content to ensure a polished final product that meets brand standards.

►Oversaw a creative team of in-house and external copywriters, strategists, and content creators. Established an agile model to fuel an always-on content pipeline with SEO-driven, high value content across print, digital, and multimedia channels . Amplified content production velocity by 5X while concurrently enhancing content quality and relevancy.

►Developed and managed content calendar to meet deadlines and engagement goals. Edited and proofread content for accuracy and readability.

► Refreshed Branex' online presence including the website and social media accounts for demand generation campaigns and brand building by creating engaging social media posts, blogs, podcasts, website copy, email campaigns, videos.

►Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy. Conducted research and collaborated with subject matter experts to develop accurate content.

►Spearheaded authentic, story-driven content for hundreds of mid-sized direct-to-consumer brands and renowned clients. Managed campaigns for multiple accounts in various sectors

simultaneously, prioritizing tasks and deadlines to ensure timely delivery.

►Led end-to-end execution of marketing campaigns, from initial concept to performance review. Measured campaign success and delivered insights to improve future content and brand initiatives.

►Worked closely with marketing, design, and product teams for the creation and analysis of social media campaigns and paid media campaigns to increase brand awareness and engagement. Provided direction on content creation, from concept to final execution.

►Managed content distribution to online channels and social media platforms.

►Led rebranding initiative from content perspective, ensuring all materials reflected updated brand identity and values. Wrote press releases announcing company news, generating positive media coverage across various outlets.

►Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.

►Collaborated with graphic designers to create visually appealing graphics and multimedia that complemented written content effectively.

►Established relationships with industry influencers for guest blogging opportunities, expanding network reach and credibility.

►A storyteller at heart, researching, writing and editing all forms of high-impact content for the "Designmantic" blog, including long-form blogs and expert interviews, infographics and videos, and landing pages and email copy to promote design tools.

►Created dynamic graphics to accompany blog posts.

►Utilized various writing styles such as listicles, how-to guides, expert opinions, and in-depth guides to cater to diverse reader preferences and maintain reader interest.

►Optimized older blog posts with updated information, improved formatting, and fresh visuals to maintain relevancy over time.

►Liaise with media, coordinate interviews. coordinate distribution of press releases and other media collateral. and track all coverage

►Developed high-quality backlink profiles through targeted outreach campaigns and guest posting opportunities. Expanded the blog''s reach by guest posting on other popular design websites and blogs.

►Organized giveaways, scholarship opportunities, and logo design contests for readers, driving traffic to the site.