Azim Ballu
Regina,SK
Summary
Dynamic marketing strategist with a proven track record at dSoceity, enhancing client engagement by 150% through advanced analytics and data-driven content strategies. Expert in SQL, Python, and Tableau, with a knack for crafting compelling SEO-optimized content. Excels in collaborative environments, significantly boosting digital engagement and optimizing marketing outcomes.
Overview
2
2
years of professional experience
Work History
Acting Co-Director of Marketing
Canadian Public Relations Society (CPRS Regina)
Regina, SK
11.2024 - Current
- Conduct SEO audits, Google Analytics, and content evaluation to optimize digital media performance.
- Evaluated and managed digital content across blogs, social media platforms, and websites to align with user intent.
- Developed successful email marketing campaigns using Mailchimp, increasing member engagement by 30%.
- Utilize Hootsuite for content scheduling, analytics tracking, and campaign management.
Marketing Team Member
Hill Marketing Association (HMA)
Regina, SK
10.2024 - Current
- Executed and planned social media posts with Canva & Photoshop, leading to a 20% rise in digital engagement.
- Conducted research on media trends to develop strategies for effective campaign planning.
- Collaborated with team members to execute content calendars and performance tracking using analytics tools.
Business & Marketing Analyst
dSoceity
Regina, Saskatchewan
06.2023 - Current
- Automated content evaluation processes, improving speed and accuracy of data reporting by 20%.
- Created media dashboards in Tableau to analyze KPIs, resulting in a 150% increase in client engagement.
- Conducted comprehensive research and analysis of digital trends to inform marketing strategy and optimize content relevancy.
- Utilized Python and SQL to extract and evaluate data, improving data accessibility for stakeholders.
Education
Google Data Analyst -
Google
RemoteBusiness Administration -
University of Regina
Regina, SKSkills
- SQL (PostgreSQL, MySQL)
- Python/R
- Power BI/Tableau
- Content strategy
- Off-page optimization
- Technical SEO
- SEO copywriting
- Competitive analysis
- Landing page optimization
- Search engine marketing
- Google Analytics
- Web analytics
- Social media optimization
Worksamples
- Retail Sales Analysis, https://medium.com/@theazeusofficial/sales-analysis-portfolio-project-insight-into-fmcg-retail-industry-f7b306e37e9e, Utilized SQL, Numpy, and Tableau to identify sales trends and inform strategic decisions.
- Product Analysis, https://public.tableau.com/app/profile/azim.ballu/viz/FiveYearsFiveStarsADeepDiveintotheTopPerformingProducts/SalesByProvince, Leveraged BeautifulSoup, SQL, and Tableau to analyze product performance and customer preferences.
- Geographical Analysis, https://public.tableau.com/app/profile/azim.ballu/viz/MappingSuccessUncoveringHigh-PotentialMarketswithGeographicalAnalysis/AllProvincesByShipMode, Applied Matplotlib, GIS, SQL, and Tableau to map and evaluate regional performance and opportunities.
Timeline
Acting Co-Director of Marketing
Canadian Public Relations Society (CPRS Regina)
11.2024 - Current
Marketing Team Member
Hill Marketing Association (HMA)
10.2024 - Current
Business & Marketing Analyst
dSoceity
06.2023 - Current
Google Data Analyst -
Google
Business Administration -
University of Regina
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