Ayushi Parmar
Scarborough
Summary
Knowledgeable Social Media Manager with strong background in managing and optimizing social media platforms. Proven track record of creating engaging content and driving brand awareness. Demonstrated expertise in social media strategy and analytics. With 6 years of experience in this industry, I specialized in creating data-driven content and managing social media campaigns across platforms such as Instagram & Facebook. I pride myself on my ability to understand audience behavior and develop content that resonates while staying true to the brand’s voice. My approach blends creativity with analytics, ensuring that every website, post, story, and campaign not only looks great but also delivers results. Whether it’s growing a community or increasing user engagement, I am always looking for innovative ways to elevate a brand’s online presence. I also have a knack for staying ahead of trends, which helps me maintain fresh and relevant content that stands out in the ever-changing world of social media. My ultimate goal is to build lasting relationships between brands and their audiences through consistent, meaningful interactions.
Overview
6
6
years of professional experience
Work History
Social Media Manager
The Wedding Goals
06.2022 - 02.2025
- As a Social Media Manager at this company, I play a pivotal role in ensuring smooth operations and driving the company’s digital presence. My responsibilities include managing team schedules, coordinating day-to-day administrative tasks, and overseeing social media marketing efforts. I collaborate closely with the photography team to optimize workflow and post-production. In my social media role, I develop and implement creative strategies across various platforms to enhance brand visibility and engagement. I curate content, schedule posts, and manage online interactions, building a strong digital presence for the company. Additionally, I handle public relations, fostering relationships with clients, and media outlets to elevate the company’s profile.
- Oversaw daily office operations, ensuring efficient workflow and resource allocation.
- My combined expertise in office management, digital marketing, and public relations allows me to contribute effectively to both the operational and promotional success of the company.
Business Development Manager
Zonedout Mediaworks Pvt. Ltd.
11.2021 - 05.2022
- As a Business Development Manager at Zonedout Mediaworks, I was responsible for managing client relationships, and overseeing all aspects of social media marketing and public relations. I played a key role in sourcing and securing new business opportunities, ensuring that our services aligned with the client’s needs and goals.
- In addition to my business development responsibilities, I oversaw social media marketing strategies, collaborating with the marketing team to create compelling campaigns that elevated client brands across digital platforms. I also worked closely with the PR team to build and maintain a positive public image for both the agency and our clients.
Event Planner
Barnsley Media Pvt. Ltd. & Sattva Weddings
03.2019 - 09.2021
- In my roles at this company, I successfully managed a range of responsibilities across both media and event/wedding planning industries. At Barnsley Media, I oversaw client meetings, led social media marketing strategies, and handled public relations efforts to enhance the agency’s brand presence.
- At Sattva Wedding, I took on the role of an event planner, where I was responsible for sourcing the latest trends in event/wedding design and creating customized event experiences for clients. From venue selection and logistics management to designing the perfect décor, I coordinated every detail to ensure seamless execution.
- I also managed vendor relationships, crafted event timelines, and ensured the highest level of client satisfaction from concept to the big day.
- Led cross-functional teams to execute marketing campaigns, enhancing brand visibility and engagement.
Education
Bachelor of Engineering - Textile Engineer
M.S.University
Graduate Certificate - Project Management
University of Toronto
Toronto05-2025
PGDM - Digital Marketing
M.S.University
Skills
- Business Development
- Public Relation
- Communication Skills
- Content Creation & Strategy
- Campaign Engagement
- Event Management
- Social media Insights and Reports
- Social Media Advertising
- Brand Strategy
- Trend Awareness
- Project & Time Management
- Influencer Management
- Design Software
- Content creation
- Photo and video editing
Section name
My ability to balance the creative aspects with public relation, strategic marketing, and client management has allowed me to thrive in these industries. I am committed to delivering exceptional service for every client I work with.
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Social Media Manager
The Wedding Goals
06.2022 - 02.2025
Business Development Manager
Zonedout Mediaworks Pvt. Ltd.
11.2021 - 05.2022
Event Planner
Barnsley Media Pvt. Ltd. & Sattva Weddings
03.2019 - 09.2021
PGDM - Digital Marketing
M.S.University
Bachelor of Engineering - Textile Engineer
M.S.University
Graduate Certificate - Project Management
University of Toronto
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