Ayushi Malhotra
Toronto,Ontario
Summary
Experienced Senior Content Writer and Public Relations professional with over six years in the industry, specializing in content creation and communication strategies. Excel in creating impactful stories that resonate with diverse audiences. Well-versed in short and long-form copywriting, UX writing, marketing content, and devising communication positioning and approach. Led content strategy and produced easy, understandable, inclusive, accessible, and UX-friendly digital products. A team player experienced in working in a highly collaborative agile environment with multiple stakeholders. The portfolio includes blogs, thought leadership articles, social media content, e-mailers, academic content, press releases, editorials, case studies, whitepapers, newsletters, digital product descriptions, style guides, website and mobile content.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Copywriter
Invixium
07.2023 - Current
- Communicate Invixium’s stories via press releases, blogs, advertorials, newsletters, case studies, social media, thought leadership pieces, and whitepapers
- Build strong relationships with media outlets in key regions such as India, MENA, the US, and Canada
- Through strategic liaisons, promote stories, thought leadership articles, industry stories, and spokesperson interviews via earned PR, leveraging media partnerships to amplify brand presence and bolster visibility in key markets
- Build brand awareness and support sales and marketing efforts by way of consistent and on-brand messaging for sell sheets, website content, promotional content, and engagement emails aligning with the voice and tone guidelines
- Work on product copy and content for consumption by internal and external stakeholders
- This encompasses collaborating with cross-functional teams to capture the essence of our products and effectively communicate their value propositions
Senior Content Writer
Cognizant Technology Solutions
10.2020 - 01.2023
- Clients: U.S
- Bank, Dell Technologies, Thomson Reuters, EMMI
- Worked with U.S
- Bank amongst other clients to refine content and design content strategy for online banking platforms and mobile app
- Led a team of UX writers for the U.S
- Bank refurbishment project
- Handled the EMMI website revamp single-handedly
- Designed intuitive UI strategies from a content perspective involving competitor analysis of peer websites, qualitative analysis based on standards and criteria in UX
- Developing the roadmap, implementation plan and editorial plan
- Worked extensively on the creation, refurbishment, and refinement of existing content of various websites by incorporating long and short forms of content and UX style of writing
- Proficient in JIRA, Figma, Confluence, Mural, and Trello
Adjunct Faculty
Christ University
12.2018 - 03.2019
- Prepared and delivered lectures in Literary Theory to undergraduates in literature courses and in Additional English (language course) to undergraduates in management courses
- Prepared syllabi, course material and assessment assignments for students
Consultant
Archetype India
03.2017 - 08.2018
- Clients: Lenovo, India
- In-house resource for Lenovo India, worked on various campaigns within the system to build the brand by defining and executing PR strategies
- Build brand's presence in Tier 2 and Tier 3 cities with launch events and proactive communication with media
- Led a team of junior PR executives and managed the communication mandate with them
- Planned and organized brand's proactive presence in several communication channels, including – traditional media channels, online (influencers and bloggers), social media, business/commercial events, conferences, and industry meetings
Account Executive
Torque Communications
04.2015 - 02.2017
- Clients: Myntra, ITC-John Players, McCain Foods India, 612 League
- Managed communication mandate, image management, media research, media liaisons and content generation for India's leading fashion e-commerce Myntra, ITC-John Players, frozen food giant McCain Foods India, and 612 League
- Extended scope of PR services to Reason Foundation, a US-based thinktank for their various stakeholder engagement programs
Education
Master of Philosophy - English Studies
Christ University
01.2020
Master of Arts - English and Communication Studies
Christ University
01.2015
Bachelor of Arts - English Honors
Delhi University
Delhi01.2013
Skills
- Content strategy
- Copywriting
- UX writing
- Project management
- Social Media Copywriting
- Storytelling
- Client Relations
- Content Strategy
- Corporate Communications
- Media Relations
- Research
Certification
- Digital Accessibility Training for Content Strategists – Deque University
- Business Blogging Course – HubSpot Academy
- Certified Content Marketing Course – eMarketing Institute
- Certified Social Media Marketing Course – eMarketing Institute
- Modern Copywriting – Udemy
- The Simple Way to Conduct a UX Audit – Udemy
Tools & technical skills
- Design Tools – Figma, Mural
- Documentation Tools – MS Suite
- Channel Management Tools – Hootsuite
- Project Management Tools – Jira, Confluence, Trello
Timeline
Senior Copywriter
Invixium
07.2023 - Current
Senior Content Writer
Cognizant Technology Solutions
10.2020 - 01.2023
Adjunct Faculty
Christ University
12.2018 - 03.2019
Consultant
Archetype India
03.2017 - 08.2018
Account Executive
Torque Communications
04.2015 - 02.2017
Master of Arts - English and Communication Studies
Christ University
- Digital Accessibility Training for Content Strategists – Deque University
- Business Blogging Course – HubSpot Academy
- Certified Content Marketing Course – eMarketing Institute
- Certified Social Media Marketing Course – eMarketing Institute
- Modern Copywriting – Udemy
- The Simple Way to Conduct a UX Audit – Udemy
Master of Philosophy - English Studies
Christ University
Bachelor of Arts - English Honors
Delhi University
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