Ayush Gupta
Vancouver,BC
Summary
Budding marketer with decent experience in both sales and marketing specializing in CRM & in-App marketing planning and execution. A strong character with mindful and strategic decision-making ability utilizing apt analytical skills. A team player, working meticulously and harmoniously with the marketing team to achieve individual as well as organizational goals.
Overview
2
2
years of professional experience
Work History
Marketing Executive
Bijnis
09.2021 - 04.2023
- Developing CRM strategies to improve customer engagement and retention.
- Planned and executed marketing campaigns to target groups.
- In-charge of in-App Marketing plan: Formulating a plan for the application to promote various sellers as well as providing variety to the customers.
- Data Analysis: Analyzing the data for what is working and what is not on the application and taking suitable actions accordingly.
- Creating promotional plans for the factories/ sellers in alignment with the company's goals on how much visibility to be given to a particular seller.
- Producing targeted content for the sales team for enhanced conversion.
- Coordinating and collaborating across teams for requirements such as graphics and push SMS requirements for effective promotion of sellers.
Business Development Executive
Bijnis
10.2020 - 09.2021
- Cold calling over 50 prospective customers to generate sales, pushing them further down the sales pipeline.
- Managing accounts and keeping in touch with the existing customers to ensure regular sales for the company.
- Assisting the Customers to choose from the best of products from the application to maintain a good customer relationship.
- Collaborating with other teams within the organization for the verification process of the new buyers.
- Coordinating with logistics team for timely delivery of goods to customers.
- Curating and sending targeted messages to customers for increased conversion.
- Training and assisting new employees in the same field to the best of my knowledge.
Education
Post-Baccaleurate Diploma - Marketing Management
Langara College
Vancouver, BC01.2025
Bachelor of Commerce - Commerce
University of Delhi
Delhi, India 09.2020
Skills
- Direct Marketing Campaigns
- Product Forecasts
- Proficient in using CRM software like Clevertap
- Copywriting
Timeline
Marketing Executive
Bijnis
09.2021 - 04.2023
Business Development Executive
Bijnis
10.2020 - 09.2021
Post-Baccaleurate Diploma - Marketing Management
Langara College
Bachelor of Commerce - Commerce
University of Delhi
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