Hi, I’m
Aysem Onar ElHennawy
Kitchener,ON
Summary
Results-driven International Student Recruitment Manager, bringing demonstrated record of progressive growth and accomplishment in Canadian Post-Secondary sector.
Proactive manager and strategic problem-solver with record of achieving ambitious goals while consistently acquiring new partnerships and expanding brand awareness and institution loyalty. Tenacious in pursuing new expansion and culturally diverse student recruitment opportunities.
Overview
24
years of professional experience
Work History
Toronto Metropolitan UniversityToronto, ON
International Recruitment Officer
01.2023 - Current
Job overview
- Manage enrollment targets as per university's strategic planning.
- Manage international students and stakeholder engagement, and coordination with Canadian foreign services in the region through trade commissioners service
- Analyze enrollment pipeline and take pro active measures to forecast and plan future intakes
- Manage the performance of approved agencies to identify opportunities for diversity and growth
- Plan and execute future recruitment activities
- Develop a path to gain government approval and accreditation of the university to be included on the approved lists of universities in Gulf Countries
- Increase brand awareness in the region through utilizing existing and new relationships with school counselors and continuous training of agents
Fanshawe CollegeLondon, ON
Market Leader Africa, Middle East, Turkey & Europe
06.2016 - 01.2023
Job overview
- Work closely with Fanshawe College's International Centre senior leadership to develop a market strategy.
- Set targets, performance plans, budgets and objective standards for different markets.
- Deliver deep market performance reviews to monitor market progress and targets.
- Attend fairs, organize high school visits and build relations with high school counselors.
- Build close relationships with Canadian embassies and Trade sections around the region to maintain clarity on market/study permit trends as well as factors that can affect student mobility from each source market in the region and develop plans to respond to the ongoing changes.
- Expand and maintain the college's network of educational partner agencies around the region. Provide support, training and guidance to the College's partner agencies to ensure continuous brand visibility in the marketplace.
- Take active part in the Pre-screening process of students to consistently improve conversions from source market.
- Plan and implement regular training and knowledge improvement sessions with agencies to ensure quality counseling for students.
- Proactively take part in hiring and training In County Representatives.
- Analyze enrollment, visa approval and market trend data and develop plans to address market needs and performance gaps. Collaborate with various stakeholders in marketing, admissions and recruitment team to improve performance
Centennial CollegeIstanbul, Turkiye
Education Consultant & Admissions Specialist
12.2009 - 05.2016
Job overview
- Increased student enrolments from Africa 2X YOY annually between 2009-2016
- Represented the college at international student recruitment events, fairs, seminars, school career days and media engagement.
- Created a beneficial network of agents representation in the region, resulted in spike increase in students enrolments from both Africa & Turkey.
- Created a process of admissions, including Credential Evaluation for different regional secondary school systems.
- Created a local marketing focused plan and contribute to the development of presentation content website site.
- Developed the marketing budget and follow all payments and finances of the Turkey office.
- Created and the executed the admissions process as an admissions officer for applications from Africa and improved the TAT, resulting to continuous increase in application numbers.
- Worked successfully for the set- up of the salesforce system and implementation.
Edo Popken SARLBulle, SWITZERLAND
Product & B2B Manager
03.2006 - 10.2009
Job overview
- Worked with the designer to create the collection and presented the collection at fashion fairs in USA.
- Planned and followed the production of shirts, blouses, knitwear, jackets, pants and jeans in Turkey and planning the shipments to the wholesale customers.
- Prepared offers for wholesale customers in USA, Europe and Mexico.
- Planned the monthly events in the stores.
Bilsar TekstilIstanbul, Turkiye
Brand Executive
09.2004 - 03.2006
Job overview
- Worked with the designer to create the new collection.
- Presented the collection at the fashion fairs abroad and took orders.
- Planned and coordinated the production and delivery of all the orders for shirt and non-shirt items.
- Joined Committee Meetings for ‘’Turquality Project’’ which is serving for subsidizing Turkish Brands.
ABBATE, ÖZTAY Tekstil A.Şİstanbul, Turkiye
Export Customer Representative
09.2003 - 09.2004
Job overview
- Responsible for export customers (private label) in the UK and France.
- Visited customers in UK and France to present the collections prepared by the design team and to discussed the upcoming orders.
AKPA Pazarlama A.ŞIstanbul, Turkiye
Market Research Associate
01.2000 - 03.2003
Job overview
- Worked for AKSA (one of the group companies) as consultant on EU and WTO related matters.
- Assisted in the feasibility study of possible investment projects in China.
- Reported to the marketing manager about competitors' activities.
- Followed a project about strategies in textile sector after 2005.
- Prepared a database about customers and competitors, and found potential customers.
Education
Boğaziçi UniversityIstanbul, Turkey
Bachelor of Arts from International Trade
06.2000
St. George Austrian SchoolIstanbul, Turkey
High School Diploma
06.1995
Skills
- Budgeting skills
- Revenue generation
- Consultative and relationship selling
- Market and competitive analysis
- Planning and coordination
- Brand-building strategies
- Proficient in MS Office Applications
- Cross-cultural sales background
- Sales orientation
- CRM-Salesforce
Languages
Turkish, Mother language
English, Fluent
German, Fluent
French, Basic
Timeline
International Recruitment Officer
Toronto Metropolitan University
01.2023 - Current
Market Leader Africa, Middle East, Turkey & Europe
Fanshawe College
06.2016 - 01.2023
Education Consultant & Admissions Specialist
Centennial College
12.2009 - 05.2016
Product & B2B Manager
Edo Popken SARL
03.2006 - 10.2009
Brand Executive
Bilsar Tekstil
09.2004 - 03.2006
Export Customer Representative
ABBATE, ÖZTAY Tekstil A.Ş
09.2003 - 09.2004
Market Research Associate
AKPA Pazarlama A.Ş
01.2000 - 03.2003
Boğaziçi University
Bachelor of Arts from International Trade
St. George Austrian School
High School Diploma
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