Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Languages
Accomplishments
Timeline
Generic

AYOUB BOUSSALMAME

Ottawa

Summary

Trilingual dynamic marketing professional with a proven track record at Marcom Edge, excelling in digital marketing strategy and content creation. Recognized for enhancing brand visibility through innovative campaigns and effective team leadership. Skilled in data analytics and adept at problem-solving, consistently delivering measurable results under pressure.

Overview

8
8
years of professional experience

Work History

Head Of Accounts & Content Strategist

Marcom Edge
02.2021 - 11.2024
  • Successfully developed and executed multiple high-profile campaigns simultaneously, consistently meeting tight deadlines and increasing brand engagement and visibility across platforms.
  • Ensured smooth operations across all agency clients, overseeing client relationships, workflow coordination, financial follow-ups, and profitability management.
  • Managed Operations & Process Compliance – Coordinated between accounts, creative, and social media teams, ensuring timely execution and adherence to workflows.
  • Handled Finances & Profitability – Monitored client payments, optimized budgets, and secured agency growth and profitability.
  • Provided guidance and training to new hires, ensuring they quickly adapted to company processes and culture while achieving team goals.

Key Account Manager & Copywriter

Marcom Edge
05.2018 - 03.2021
  • Developed innovative and engaging content strategies that resonated with target audiences and enhanced brand visibility.
  • Handled my portfolio of clients, ensuring strategic growth, budget optimization, seamless execution, and strong collaboration with internal teams.
  • Prioritized tasks effectively to ensure all projects were completed on time, even when juggling competing demands.
  • Focused on identifying practical solutions to improve processes and achieve measurable results in all campaigns.
  • Launched and managed advertising campaigns across major platforms, including Meta, Google, and TikTok, ensuring optimal performance and brand.

Head of Social Media Management & Copywriter

Marcom Edge
02.2017 - 06.2017
  • Tackled challenges creatively, adapting strategies and content to overcome obstacles and deliver successful campaigns.
  • Led a team of six social media managers, reviewing and approving their work to ensure quality and consistency.
  • Managed brand crisis situations, guiding the team through challenges while maintaining strong brand positioning.
  • Oversaw social media strategy and execution, ensuring alignment with client objectives and industry best practices.
  • Collaborated with the agency team in developing creative concepts and strategic campaign ideas and monitored market trends.

Social Media Manager (Intern)

Marcom Edge
06.2017 - 05.2017
  • Developed and managed weekly content plans, crafting ideas and ensuring execution with the creative team and graphic designers.
  • Oversaw content scheduling and workflow, ensuring timely delivery and brand consistency.
  • Analyzed performance metrics, creating detailed monthly analytics reports to optimize strategy.
  • Handled moderation across all assigned pages and accounts, ensuring community engagement and brand reputation management.

Education

Master's Degree - Digital Marketing (Canadian Equivalency)

ESTEM
06.2017

Skills

  • Digital Marketing Strategy
  • Social Media Marketing
  • Content Creation
  • SEO/SEM
  • Data Analytics & Insights
  • Google Analytics
  • Paid advertising (Google, Meta, TikTok)
  • Video Production (Adobe Suite)
  • Graphic Design (Adobe Suite)
  • Influencer marketing
  • Fast Learner
  • Creativity
  • Problem-Solving
  • Time Management
  • Team Leadership
  • Conflict Resolution
  • Communication
  • Emotional Intelligence
  • Work Under Pressure
  • Decision-Making

References

Aboubakr Jeddioui, Marcom Edge, Aboubakr.jeddioui@marcomedge.ma, +212661080967

Hobbies and Interests

  • Travelling
  • Football
  • Gaming
  • Photography
  • Movies
  • Motorcycles

Languages

  • English
  • French
  • Arabic

Accomplishments

Les Impériales 2023
1. Best TV Spot / TV Campaign
2. Best Engagement Campaign
3. Best Influencer Campaign


African Cristal Festival 2023


1. Best Design Campaign
2. Best Digital Campaign

Les Impériales 2024

1. Best Social Media Campaign
2. Best Brand Content Campaign
3. Best Integrated Experience Campaign

African Cristal Festival 2024
1. Best Innovative Media Award
2. Best Packaging Design Award
3. Best Creative Technology Award
4. Best Use of Social Media & Influence


African Digital Summit 2024
1. Best Use of Digital Mix to Maximize Impact
2. Best Use of AI in Digital Content Creation
3. Best Digital Marketing Campaign
4. Best Use of Influence Marketing in Digital
5. Best Social Media Campaign and Community Engagement
6. Best Digital Platforms in UX/CX/UII


Les Impériales 2025
1. Best Event of the Year 2024
2. Best Packaging
3. Best Social Media Campaign « Jury Prize »

Timeline

Head Of Accounts & Content Strategist

Marcom Edge
02.2021 - 11.2024

Key Account Manager & Copywriter

Marcom Edge
05.2018 - 03.2021

Social Media Manager (Intern)

Marcom Edge
06.2017 - 05.2017

Head of Social Media Management & Copywriter

Marcom Edge
02.2017 - 06.2017

Master's Degree - Digital Marketing (Canadian Equivalency)

ESTEM

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AYOUB BOUSSALMAME