Aymara Beltran Manson
San Diego
Summary
Bilingual Business Development Executive with 15+ years experience developing and executing sales and marketing strategies to derive revenue, enhance brand recognition and deliver exceptional customer experience.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Owner
ONLINE Business Cocobeco Products
San Diego
08.2018 - 12.2023
- B2C Online retail store.
- Conducted product and market research activities to Identify a market niche.
- Negotiated with suppliers overseas to ensure the best possible prices and timely delivery of products.
- Executed marketing strategies through advertising, based on demographics intended to target.
- Web design, social media.
Regional Sales Representative
Mutual Liquid Gas and Equipment Co., Inc.
San Diego
02.2016 - 08.2018
- Business development.
- Developed and executed a Growth Action Plan for the assigned territory.
- Sales forecasting.
- Responsible for Identifying, prospecting and qualifying potential clients.
- Provided Propane Safety training certification for our clients according to OSHA.
Purchasing Manager
CALIMAX / Regional Supermarket chain
Tijuana
04.2015 - 07.2016
- Managed purchasing for 105 stores in Baja and Sonora México.
- Negotiated contracts with vendors to secure the best possible prices and timely delivery of products.
- Analyzed market trends to determine suitable purchasing strategies and determine appropriate pricing.
- Maintained optimal inventory levels to meet company's needs.
- Responsible for 5 direct reports.
Key Account Manager
KIMBERLY CLARK MEXICO
Tijuana
03.2011 - 01.2015
- Managed accounts in Baja and Sonora Mexico (Calimax, Santa Fe and Super del Norte).
- Created commercial strategies to drive revenue through brand loyalty.
- Executed Marketing strategies and increased product sales through targeted marketing campaigns.
- Negotiated contract terms, pricing and advertising with clients to established specific deadlines.
- Sales Forecasting, sales reporting and analytics, budgetary control.
- Managed a team of 20.
Key Account Manager
Kraft Foods Mexico
Tijuana
11.2008 - 02.2011
- Managed Accounts in Baja and Sonora Mexico (Calimax and Smart & Final).
- Developed and implemented business plans to meet customer needs and increase company profitability.
- Exceeded forecasted sales.
- Created and executed marketing strategies to increase market share.
- Sales reporting, analytics and budgetary control.
- Managed a team of 4 members.
Retail and Wholesale Sales Representative
Kraft Foods Mexico
Tijuana
05.2005 - 11.2008
- Developed business plans, brand strategies and coordinated marketing strategies in the Baja Mexico region.
- Generated product orders accordingly, promptly and efficiently (CRM system).
- Executed marketing strategies through displays of merchandise according to company guidelines and standards.
- Analyzed key performance indicators to identify effective strategies.
- Recruited, hired and trained a team of 25.
Education
Bachelor's degree in International Business -
TBC Universidad Campus Tijuana
01.2000
Skills
- Business Development
- Sales Quota Achievement
- Territory Management
- Account Management
- Client Relationship Building
- Business Strategies
- Revenue Generation
- Social Media Marketing
Certification
- Sales Strategy ITESM Instituto Tecnologico de Monterrey. N.L.
- Sales, Marketing, budgeting & finance, innovation & creativity, logistics, lean enterprise and JCBP. ITESM Instituto Tecnologico de Monterrey, Mexico City Campus.
- Purchasing Administration CETYS Universidad, Tijuana, B.C.
Additional Information
MS Office, Adobe Photoshop, Statistical Analysis (KPI's, Nielsen), social media marketing, digital advertising.
Leadership, teamwork, adaptability, problem solving, willingness to learn.
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Beginner
A1
Japanese
Beginner
A1
Timeline
Owner
ONLINE Business Cocobeco Products
08.2018 - 12.2023
Regional Sales Representative
Mutual Liquid Gas and Equipment Co., Inc.
02.2016 - 08.2018
Purchasing Manager
CALIMAX / Regional Supermarket chain
04.2015 - 07.2016
Key Account Manager
KIMBERLY CLARK MEXICO
03.2011 - 01.2015
Key Account Manager
Kraft Foods Mexico
11.2008 - 02.2011
Retail and Wholesale Sales Representative
Kraft Foods Mexico
05.2005 - 11.2008
Bachelor's degree in International Business -
TBC Universidad Campus Tijuana
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