AYESHA KHAWAJA
Hamilton,ON
Summary
Creative and highly educated marketing professional with career built on success in social media and networking for over 10+ years. Driven and dedicated and offering polished skills in communication, strategy and research. Successful helping companies reach more revenue-producing clients across multiple social media platforms.
Overview
9
9
years of professional experience
Work History
Social Media Specialist
Tag Canada Worldwide Inc
07.2022 - 02.2024
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Work alongside influencers for several clients such as KISS Nails and Lashes and Duncan Hines new product launch
- Created paid marketing strategies for several campaigns, conducting quarterly reports achieving the company objectives and benchmarks
- Conceptualized and produced engaging social media content for our food and beverage clients, spanning platforms like Instagram, Facebook, TikTok, and more
- Generate social media campaigns, 360 Roadmaps, monthly content calendars for Italpasta, California Figs, Patak's, Blue Dragon, Organic and Rolling Meadow.
- Collaborated with cross-functional teams to align messaging and visuals for cohesive brand identity across all channels.
Marketing Assistant
Baffin Ltd
01.2022 - 04.2022
- Create campaigns on ENDVR
- Supported public relations efforts, drafting press releases and coordinating outreach to various media outlets.
- Provide weekly and monthly update on social media performance
- Received quotation from various vendors for promotional marketing activities
- Consolidated Fiscal Year 2021 social media reporting.
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Assisted in managing corporate social media channels.
Marketing Executive & Social Media Manager
Lals Chocolates
04.2017 - 01.2018
- Managed social media accounts – Facebook, Instagram, Snapchat and website
- Through careful media buying and content strategy, Instagram and Facebook followers increased by 10,000 and 0.1 million respectively
- Introduced new creations for Mother's Day, Father's Day, and Eid, which led to a high footfall in the cafe by 48%
- During the wedding campaign sales increased by 65% over previous year sales
- New gift hampers were introduced and were heavily promoted through traditional and social media
- Worked alongside graphic designers on conceptual designs for new products
- Liaise with restaurant partners to brief and educate them on upcoming campaigns
- Worked on competitive and price comparative analysis on a quarterly basis.
Senior Community Manager and Account Executive
Mullen Lowe & Rauf
01.2015 - 03.2017
- Pizza Hut, Burger King, Unilever Careers, Capri Soap, Wholesome Foods, Nestle Nesvita
- Collaborate with clients to identify their needs and areas of opportunity in the digital marketing and advertising landscapes
- Responsible for developing digital content plans for brands whilst maintaining communication and monitoring queries
- Facilitate communication tracking by noting minutes of the meeting, preparing, and distributing contact reports, and following up on action items
- Initiated production estimates and acted as control for all estimates
- Managed external contractors/vendors including organizing their deliverables, communicating timelines, and escalating project issues to the account leadership teams
- Collaborate with agency partners (media, strategy, creative) to execute and manage ongoing projects.
Education
Diploma - Marketing, International Business
TriOS College
Hamilton, ON04.2021
Bachelor's in International Business - Business Administration
Limkokwing University of Creative Technology
Malaysia07.2012
Skills
- MS Office
- Strategic Planning
- Sprout Social
- Canva
- Content Creation
- Paid Media
- Campaign Analyst
- Competitive Analyst
- Communication
- Coordination
- Problem Solver
- Collaborative Skills
- Multi-tasker
- Organized
- Problem Solving
- Leadership
- Social Media Strategy
- Performance Tracking
- Influencer Marketing
Volunteer
Volunteer Experience , 2023-24: Participated at Women's ERG at Tag Worldwide Canada Inc. 2013 - Volunteered at The Citizens Foundation Summer Camp for underprivileged children of Karachi. 2010 – Participated in a cultural performance in my university to collect donation for the flood victims in Pakistan.Cover Letter
Languages
English
Native or Bilingual
Urdu
Native or Bilingual
Timeline
Social Media Specialist
Tag Canada Worldwide Inc
07.2022 - 02.2024
Marketing Assistant
Baffin Ltd
01.2022 - 04.2022
Marketing Executive & Social Media Manager
Lals Chocolates
04.2017 - 01.2018
Senior Community Manager and Account Executive
Mullen Lowe & Rauf
01.2015 - 03.2017
Diploma - Marketing, International Business
TriOS College
Bachelor's in International Business - Business Administration
Limkokwing University of Creative Technology
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