Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Hi, I’m

Aydan Ruddick

Toronto,ON

Summary

Experienced marketing professional with over five years of expertise, a results-oriented mindset, and a commitment to delivering exceptional client outcomes. Manages regular operations and special projects for both new and established clients. Accomplishments include designing, improving, and reinforcing campaigns to drive revenue growth.

Overview

6
years of professional experience

Work History

Insert Marketing

Marketing Strategist
11.2022 - Current

Job overview

  • Campaign planning for 15+ accounts: event planning, video/photo shoots, influencer campaigns, content strategy, account management, artist bookings.
  • Maintained a 92% success rate, indicating effective planning and execution across diverse campaigns.
  • Achieved a consistent 18% month-over-month increase in influencer engagement, demonstrating growing influence and collaboration success.
  • Implemented dynamic content strategies resulting in a 25%-30% increase in social media engagement, enhancing brand visibility.
  • Led team of 5, delegated tasks based on skills, achieved campaign goals.

Central Station Marketing

Social Media Community Manager
05.2023 - 11.2023

Job overview

  • Drive active community engagement and maintain positive relationships for four high profile accounts on diverse social media platforms.
  • Attained a consistent 9.5% monthly follower growth through targeted campaigns and influencer collaborations.
  • Achieved a 5.8% engagement rate through compelling content and community interaction.

Lapis Division

Founder
08.2018 - 03.2023

Job overview

  • Created and managed a viral Instagram page tailored for the entertainment industry. Starting with blog content, I swiftly expanded my reach to include marketing, playlisting, and managing social media campaigns for a diverse clientele.
  • Developed Meta and Google Ad campaigns promoting the brand. Achieving a 3:1 Return on Ad Spend for engagement, and an average CPF of $2.00.
  • Grew Lapis Division from 0 to 12,000 followers, maintained a consistent engagement rate of 5.6%.
  • Managed 20+ marketing, distribution, and influencer campaigns for musicians, agents, and influencers.

GG THE LABEL

Social Media Marketing Director
06.2021 - 09.2023

Job overview

  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Orchestrated collaborations with key thought leaders and influencers within our industry. Generating a 25% increase in online sales and an 18% increase in brand recognition.
  • Consistently achieved a 6.2% monthly engagement rate, indicating strong audience interaction and content resonance.
  • Managed a team of four, delegating tasks respectively and overseeing projects.

Trackhouse Studios

Marketing Specialist
01.2020 - 11.2022

Job overview

  • Created and managed social media campaigns to increase brand engagement.
  • Rehashed brand image, developed graphics, press campaigns, and ad campaigns to achieve a 17% month-over-month increase in engagement on social media platforms, 20% increase in in studio booking inquiries, and 10% growth in the studios social media followership.

Argus Residence

Digital Marketing Intern
09.2021 - 01.2022

Job overview

  • Worked with a team of students to build content strategies aimed at maximizing engagement for Uptown Thrift, a boutique retail outlet run by Argus.
  • Attained a 15% increase in followers across social media platforms. Expanded organic reach by 25% through strategic content placement.
  • Created engaging content for Pinterest, Facebook, and Instagram.

Education

Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON

Advanced Diploma from Public Relations
06.2021

Skills

  • Increasing Engagement
  • Digital Content Development
  • Social Ad Campaigns
  • Email Marketing
  • Customer Preferences
  • Event Management
  • Project Budgeting
  • Ad Development
  • CRM and CMS Software
  • Strategic planning
  • Campaign management
  • Budgeting and Allocation
  • Staff Management
  • Problem-Solving
  • Attention to Detail
  • Analytical and Critical Thinking
  • G-Suite
  • Marketing and advertising
  • Brand development
  • Interpersonal Communication

Accomplishments

  • Built a popular media blog/promotion page working with artists and labels from around the world.
  • Executed successful marketing campaigns for multiple artists including Juno Nominee Dom Vallie.
  • Surpassed community engagement, brand audience, and brand awareness goals with effective SEO strategies

Timeline

Social Media Community Manager

Central Station Marketing
05.2023 - 11.2023

Marketing Strategist

Insert Marketing
11.2022 - Current

Digital Marketing Intern

Argus Residence
09.2021 - 01.2022

Social Media Marketing Director

GG THE LABEL
06.2021 - 09.2023

Marketing Specialist

Trackhouse Studios
01.2020 - 11.2022

Founder

Lapis Division
08.2018 - 03.2023

Conestoga College Institute of Technology And Advanced Learning

Advanced Diploma from Public Relations

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Aydan Ruddick