Summary
Overview
Work History
Education
Timeline
Generic

Aybike Dilara Mertler

Toronto,ON

Summary

Dynamic and results-driven marketing professional with extensive experience in digital and content marketing. Proven track record in developing and executing effective marketing strategies across various platforms to drive engagement and increase brand awareness. Skilled in qualitative research, data analysis, and content creation, with a strong ability to collaborate cross-functionally to achieve business goals. Passionate about leveraging innovative marketing solutions to enhance customer experiences and contribute to organizational success.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

Royal Life Furniture
01.2024 - Current
  • Created engaging content for various channels, including social media, email newsletters, and the store's website, enhancing brand visibility and customer engagement.
  • Coordinated in-store promotions and events, driving customer interaction and boosting sales during key periods.
  • Conducted market research to identify customer preferences and trends, informing product selection and marketing initiatives.
  • Analyzed marketing campaign performance metrics, providing insights to optimize future campaigns and improve ROI.

Digital and Content Marketing Specialist

NTT DATA Business Solutions
12.2021 - 03.2022
  • Crafted compelling marketing and advertising copy that successfully engaged target audiences and drove conversion rates.
  • Monitored industry trends and advancements in digital marketing, collaborating with the team to leverage insights for consistent brand messaging.
  • Optimized advertising strategies to enhance engagement rates, ensuring effective content delivery across media relations, corporate communications, and social media platforms.
  • Developed persuasive and engaging content, including blog posts, infographics, and videos, to attract and retain customers effectively.

Marketing Assistant Intern

Acron Consulting
01.2020 - 07.2020
  • Assisted in the development and execution of marketing campaigns, contributing to the promotion of SAP’s products and services.
  • Created engaging content for social media platforms and internal communications, enhancing brand awareness and audience engagement.
  • Supported the planning and organization of marketing events and webinars, coordinating logistics and promotional materials.


Qualitative Researcher Intern

FutureBright Research
02.2020 - 03.2020
  • Analyzed qualitative data using coding techniques, identifying key themes and trends to inform product development and marketing strategies.
  • Prepared detailed reports and presentations summarizing findings and recommendations for stakeholders.
  • Engaged with cross-functional teams to communicate insights and facilitate discussions on actionable outcomes.

Psychologist Intern

NP Brain Hospital
01.2019 - 05.2019

Education

Post-Degree Certificate - Event Marketing - Sports, Entertainment, Arts

Seneca College of Applied Arts And Technology
North York, ON
08-2023

Master of Science - Marketing Communications Management

Galatasaray University
İstanbul
08-2021

Associate of Applied Science - Psychology

Üsküdar University
İstanbul
06-2020

Timeline

Marketing Specialist

Royal Life Furniture
01.2024 - Current

Digital and Content Marketing Specialist

NTT DATA Business Solutions
12.2021 - 03.2022

Qualitative Researcher Intern

FutureBright Research
02.2020 - 03.2020

Marketing Assistant Intern

Acron Consulting
01.2020 - 07.2020

Psychologist Intern

NP Brain Hospital
01.2019 - 05.2019

Post-Degree Certificate - Event Marketing - Sports, Entertainment, Arts

Seneca College of Applied Arts And Technology

Master of Science - Marketing Communications Management

Galatasaray University

Associate of Applied Science - Psychology

Üsküdar University

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Aybike Dilara Mertler