Ayaa Abdulrahman
Toronto
Summary
Recent Mass Communication graduate with a concentration in Integrated Marketing Communications and a strong foundation in media relations, strategic communications, and multimedia storytelling. Experienced in creating and managing digital content across platforms, from press materials to video and social media assets, with familiarity in Canadian press style. Proven ability to secure earned media coverage, draft compelling narratives, and monitor news trends using tools like Meltwater. Adept at navigating dynamic environments with a collaborative, detail-oriented, and creative approach. Eager to leverage diverse skills in public relations, content creation, and media production to contribute to organizational success. Passionate about impactful communication, innovation, and cross-functional collaboration.
Overview
1
1
Certification
2
2
Languages
Work History
Corporate Communications Coordinator
Action Global Communications
- Drafted, edited, and updated press releases and briefing documents across sectors, aligning with client goals.
- Secured consistent media coverage in top-tier UAE outlets by crafting strategic narratives and engaging key journalists.
- Built and maintained a network of 50+ media contacts, contributing to strong, ongoing media exposure.
- Tracked and analyzed over 500 monthly press clippings using Meltwater, delivering insights on performance and trends.
- Managed multilingual media lists and coordinated press material distribution and translation.
- Developed strong relationships with journalists and media stakeholders to support consistent client visibility.
- Contributed to new business efforts by assisting with RFP decks and proposal materials.
Production Assistant Intern
Filmworks Group
- Assisted during pre-production with scheduling, budgeting, and coordinating logistics.
- Supported the creative process by generating and formatting creative decks.
- Coordinated with various creative teams to ensure alignment and workflow efficiency.
Studio Assistant
Moonlight Studio
- Supported day-to-day studio operations, including equipment setup, organization, and maintenance
- Assisted in preparing sets and managing props for photography and video shoots
- Provided on-site support during productions, ensuring smooth workflow and timely execution
- Helped coordinate schedules and communicate with clients, talent, and crew
- Maintained a clean, organized studio environment to optimize efficiency and safety
Junior Casting Coordinator
Mixfame
- Managed scheduling and coordination for casting sessions, ensuring smooth logistical workflows across multiple productions.
- Created detailed casting decks and maintained organized databases of shortlisted talent.
- Facilitated communication between internal creative teams and external collaborators, aligning production goals and deadlines.
- Served as on-set Casting Coordinator for a high-profile bank commercial, managing over 150 extras to ensure smooth production flow and scene readiness.
Education
Bachelor of Arts - Mass Communication And Film
American University of Sharjah
United Arab Emirates 05.2001 -
Skills
- Script writing
- Brand messaging
- Adobe Premiere
- Content Creation
- Multimedia storytelling
- DaVinci Resolve
- Media Relations & Monitoring (Meltwater)
- Press Release Writing & Editing
- Media relations
- Stakeholder Communication
- Influencer outreach
- Social media strategy
- Event Coordination & Scheduling
- Media List Management
- Crisis Communications Support
- Research & Briefing Document Support
Certification
Google Ad video
Timeline
Bachelor of Arts - Mass Communication And Film
American University of Sharjah
05.2001 -
Corporate Communications Coordinator
Action Global Communications
Production Assistant Intern
Filmworks Group
Studio Assistant
Moonlight Studio
Junior Casting Coordinator
Mixfame
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