Avreeta Kaur
Brampton,ON
Summary
Experienced Marketing Manager proficient in transforming marketing and advertising strategies into tangible results, with a proven track record of leading teams to develop profitable campaigns. Possesses strong project management skills, leveraging marketing metrics and collaborative abilities to consistently achieve targeted outcomes.
Overview
18
18
years of professional experience
Work History
Associate Digital Marketing Manager
American Express Bank Of Canada
05.2022 - Current
- Developed and implemented successful 100 plus digital marketing campaigns to drive customer engagement and increase brand awareness.
- Measured campaign success through key performance indicators to inform future strategy adjustments.
- Analyzed website traffic patterns to improve user experience and increase conversions.
- Managed relationships with external agencies, ensuring timely project completion within budget constraints.
- Developed targeted email marketing campaigns for increased open rates and click-through rates.
- Managed social media platforms to enhance brand visibility and foster customer connections.
- Implemented data-driven marketing strategies for improved customer engagement and retention.
- Measuring and evaluating campaigns results Involved working on SQL queries to retrieve data from cornerstone
- Enhanced customer satisfaction by addressing feedback received from surveys or reviews, implementing necessary improvements in the next marketing activities.
- Supported sales team with collateral materials development, enhancing overall effectiveness of their efforts.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Service Delivery Manager-Marketing
American Express India Pvt. Ltd-
09.2021 - 04.2022
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
- Participated in annual budgeting activities by providing historical trend analysis and forecasting future needs based on data insights.
- Collaborated with cross-functional teams to develop comprehensive data-driven strategies for business growth.
- Handled escalated customer/ partner issues effectively, resolving problems swiftly while preserving positive relationships where possible.
- Optimized resource utilization, identifying opportunities for cost reduction and efficiency improvements.
- Enhanced service delivery by developing and implementing efficient processes
Project Manager, PMO
American Express
03.2015 - 08.2021
- Managed cross-functional teams to deliver projects on time, within scope, and under budget.
- Led the successful execution of multiple complex projects simultaneously, ensuring quality outcomes for all stakeholders.
- Increased stakeholder satisfaction by maintaining clear communication channels and providing regular progress updates.
- Achieved high-quality results by closely monitoring project progress against established milestones and KPIs.
- Reduced project costs through diligent budget management and cost-saving measures.
- Coordinated change management efforts throughout the organization, ensuring seamless integration of new processes or technologies into existing workflows without disruption.
- Utilized agile methodologies to improve adaptability and responsiveness in a rapidly changing environment.
Operations Manager-Vendor Management
American Express
11.2012 - 02.2015
- Manage core delivery of team (14 Analyst) including accurate, timely payments to Vendors, Payments schedule, Dashboards and reporting
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Developed and maintained relationships with external vendors and suppliers.
- Achieved higher employee retention rates by fostering a positive work environment and providing opportunities for professional growth.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Assistant Manager, Risk Management
American Express, AMEX
06.2011 - 11.2012
- Plan and design risk management process, review and update policies and procedures to maintain effective risk control environment
- Conducted regular audits of existing policies and procedures, ensuring their continued effectiveness in addressing organizational goals related to mitigating risks.
- Collaborate with senior management to create comprehensive data reports for Enterprise Risk management Managing & Supporting various Process Audits (Internal Audits, PWC, E&Y Audit & IAG Audit) and ensuring timely closure action plans from any Audit findings, Operation Risk Management process.
- Conducted 5 employee performance evaluations, providing constructive feedback for growth and development.
Senior Executive operation Analyst
American Express
04.2006 - 05.2011
- Worked on AR platform and AP Analyst Data management/ Processing ,Accounting and Reconciliation (AR&AP) 100% accuracy and timeliness in delivering Payments of both Vendor and Cardmember
- Negotiated favorable contract terms with vendors, leading to significant cost savings while maintaining product quality and timely delivery.
Education
MBA - Marketing
IMT University
India07.2010
BBA - Business Accountancy
University of Delhi
India04.2006
Skills
- Stakeholder Management
- People management
- Effective Communication
- Project Management
- Risk Management
- Analytical and Problem Solving
Languages
English
Elementary
Timeline
Associate Digital Marketing Manager
American Express Bank Of Canada
05.2022 - Current
Service Delivery Manager-Marketing
American Express India Pvt. Ltd-
09.2021 - 04.2022
Project Manager, PMO
American Express
03.2015 - 08.2021
Operations Manager-Vendor Management
American Express
11.2012 - 02.2015
Assistant Manager, Risk Management
American Express, AMEX
06.2011 - 11.2012
Senior Executive operation Analyst
American Express
04.2006 - 05.2011
MBA - Marketing
IMT University
BBA - Business Accountancy
University of Delhi
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