Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Avraham Mamane

Montreal,QC

Summary

Avraham Mamane is an accomplished entrepreneur and CEO of FULFLD Skin, a company focused on innovative skincare technology. With over eight years of experience in e-commerce, digital marketing, and product development, Avraham has successfully led businesses from concept to growth. She played a pivotal role in developing a patented 5-in-1 spa-grade facial device and has a strong track record of securing capital, building high-performing teams, and forging strategic partnerships. Prior to founding FULFLD Skin, Avi drove growth for D2C brands like Oh Polly, Fashion Nova, and Toyota, and played a key role in scaling MyRocky.ca through data-driven marketing and creative strategies.

Overview

9
9
years of professional experience

Work History

Co Founder & CEO

FULFLD SKIN
12.2023 - Current
  • Led the development of a patent for the brand’s innovative 5-in-1 spa-grade skincare device in collaboration with a seasoned engineer in China, leveraging over 20 years of expertise in light therapy and skincare technology.
  • Managed all facets of product creation, from initial concept and prototyping to securing a reliable supply chain and production partnerships.
  • Designed and executed the entire sales funnel, including website design, conversion rate optimization (CRO), ad creative development, and performance marketing strategies, ensuring a seamless customer experience.
  • Played a critical role in securing pre-seed funding by presenting a robust business model, innovative product design, and comprehensive go-to-market strategies to investors.
  • Built and optimized digital marketing campaigns across multiple platforms, driving brand awareness and high-converting traffic to launch the product successfully.
  • Cultivated partnerships with prominent retailers such as Sephora, Ulta Beauty, and L'Oréal, establishing a strong foundation for future growth.
  • Collaborated with a cross-functional team to align all business operations with the brand’s mission of revolutionizing at-home skincare through science-backed technology.

Head Of Growth

My Rocky
02.2022 - 04.2023
  • Directed comprehensive growth strategies for a D2C e-commerce brand specializing in ED and hair loss products, driving significant customer acquisition and retention.
  • Played a pivotal role in securing a successful seed round funding by delivering actionable growth insights, market analytics, and data-driven revenue projections to investors.
  • Developed and executed performance marketing initiatives across digital channels, including paid social, paid search, and email marketing, achieving aggressive revenue and growth targets.
  • Collaborated with design and development teams to optimize the customer journey, resulting in improved website UX, higher landing page conversion rates, and enhanced customer engagement.
  • Conducted in-depth market research to identify emerging trends and refine brand positioning, maintaining a competitive edge in a rapidly growing niche market.
  • Spearheaded A/B testing and campaign optimization, driving measurable improvements in customer acquisition costs (CAC) and return on ad spend (ROAS).
  • Established key partnerships and influencer collaborations, expanding brand visibility and market share while fostering long-term strategic relationships.

Creative Marketing & Digital Ad Buyer

Dose Of Roses
03.2020 - 01.2022
  • Designed and executed comprehensive ad-buying strategies across multiple platforms, including Facebook, Instagram, and Google, for a leading Los Angeles-based e-commerce brand.
  • Conducted in-depth market research and audience analysis to develop targeted campaigns that resonated with key demographics.
  • Optimized ad creatives and campaign structures to maximize reach, engagement, and conversion rates while reducing customer acquisition costs.
  • Collaborated with creative teams to produce visually compelling advertisements aligned with brand identity and marketing objectives.
  • Regularly analyzed campaign performance metrics to identify opportunities for scaling and achieved significant improvements in ROI.

Founder & Videographer

VSL INC.
01.2016 - 02.2020
  • Created compelling visual content for global D2C brands, including Oh Polly, Fashion Nova, Toyota, and Dolls Kill.
  • Produced all brand campaigns for Earthpix, the largest travel community on social media, with over 40M followers and 100M+ monthly views.

Education

High School Diploma -

Community Hebrew Academy Of Toronto
Toronto
07-2019

Skills

  • Business development
  • Strategic partnerships
  • Strategic visioning
  • Fundraising
  • Operations management
  • Partnership development
  • Clear communication
  • Analytical thinking
  • Task delegation
  • Sales strategy
  • Visionary leadership
  • Market analysis
  • Brand development
  • Product development

Languages

English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working

Timeline

Co Founder & CEO

FULFLD SKIN
12.2023 - Current

Head Of Growth

My Rocky
02.2022 - 04.2023

Creative Marketing & Digital Ad Buyer

Dose Of Roses
03.2020 - 01.2022

Founder & Videographer

VSL INC.
01.2016 - 02.2020

High School Diploma -

Community Hebrew Academy Of Toronto
Avraham Mamane