Summary
Overview
Work History
Education
Skills
Timeline
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Avneet Dua

Toronto,ON

Summary

Versatile and driven marketing professional with experience in customer service and experiential marketing. Skilled in building strong client relationships, organizing workstreams, and collaborating with cross-functional teams to bring creative ideas to life. Adept at managing integrated marketing initiatives, coordinating project logistics, and ensuring seamless communication between stakeholders. Passionate about creating impactful brand experiences through innovative marketing strategies.

Overview

3
3
years of professional experience

Work History

Coffee Specialist & Coffee Community Trainer

Nespresso
06.2022 - Current
  • Educated customers on Nespresso’s sustainability mission and premium coffee experience, building brand loyalty.
  • Consistently surpassed sales targets every quarter, ranking in the top 5% of sales representatives within the region.
  • Led product demonstrations and tastings at high-traffic retail store and on-site events, driving customer engagement and increasing sales.
  • Collaborated with internal teams to ensure the timely distribution of stock and marketing materials, preventing shortages, and maintaining seamless activations.
  • Engage in coaching sessions with team leaders, and actively pursue opportunities to upsell, approach customers, reinforce brand messaging, and meet both individual and store goals.
  • Onboard and regularly train colleagues with a strong focus on coffee expertise, actively promoting new product launches by sharing key features, tasting notes, and selling points to enhance team knowledge.

Brand Lead

Nespresso
05.2022 - 06.2024
  • Represent the brand at activations and events, creating engaging experiences to promote products.
  • Coordinate the timely delivery and organization of brand assets to ensure seamless event execution.
  • Effectively communicated brand messaging to attract potential customers, both B2C and B2B.
  • Lead and mentor on-site brand ambassadors to maintain high standards of customer interaction and product knowledge.
  • Gather and report on consumer insights, feedback, and activation performance to measure impact, and support future strategy development.

Account Intern (Sponsorship & Partnership)

XMC-the Official Sponsorship an Experiential Marketing Agency
09.2023 - 04.2024
  • Conducted market research and prospecting to identify partnership opportunities for clients.
  • Assisted in the on-site execution of sponsorship activations at events and venues across Canada.
  • Coordinated vendor and partner contracts, invoices, and payments, ensuring smooth transactions.
  • Collected and analyzed data to measure sponsorship performance, and support client reporting.
  • Maintained tracking documents related to partnership programs and brand activations.
  • Supported the coordination of event photographers and videographers for content capture.

Account Intern (Corporate Events)

XMC-the Official Sponsorship an Experiential Marketing Agency
  • Participated in client meetings, capturing key insights, and summarizing action points.
  • Developed creative solutions to enhance client projects, and achieve objectives.
  • Served as the main liaison for vendors across Canada, managing communication and relationships.
  • Organized and prioritized tasks to meet deadlines, and ensure seamless project execution.
  • Curated and maintained a comprehensive database of venues, including hotels and restaurants, for future planning.
  • Sourced vendor quotes and gathered information on event venues, accommodations, meeting spaces, and customization services.

Education

Postgraduate Certificate - Sport and Event Marketing

George Brown College
Toronto, Ontario
12.2023

Postgraduate Certificate - Marketing Management

Seneca College
Toronto, Ontario
08.2022

Bachelors of Business Administration -

Symbiosis International University
India
08.2021

Skills

  • Customer Engagement and Relationship Management
  • Sales and upselling
  • Brand representation and messaging
  • Problem Solving and Quick Thinking
  • Time Management and Multitasking
  • Training and Coaching
  • Data and Performance Tracking
  • Adaptability in fast-paced environments

Timeline

Account Intern (Sponsorship & Partnership)

XMC-the Official Sponsorship an Experiential Marketing Agency
09.2023 - 04.2024

Coffee Specialist & Coffee Community Trainer

Nespresso
06.2022 - Current

Brand Lead

Nespresso
05.2022 - 06.2024

Account Intern (Corporate Events)

XMC-the Official Sponsorship an Experiential Marketing Agency

Postgraduate Certificate - Sport and Event Marketing

George Brown College

Postgraduate Certificate - Marketing Management

Seneca College

Bachelors of Business Administration -

Symbiosis International University

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