AVINASH RAJ

• My role as a content writer in DemandNXT involved crafting compelling and persuasive content that consistently drives conversions
• I curated tailored content for the B2B target audience in the US market addressing their pain points effectively and was successful in giving a powerful voice to the brand, setting DemandNXT apart from the competition and driving growth in customer engagement

Roles & responsibilities:

• Content Creation: Oversee and contribute to the creation of engaging and compelling content across various formats, such as blog posts, articles, website copy, social media content, and more
• Successfully crafted 25 long-form landing pages meeting the assigned 800-word count metric for each project
• Content Strategy: Develop and execute content strategies aligned with the organization's goals and target audience, ensuring consistent messaging and brand voice across all channels
• Overhauled content for 389 underperforming landing pages in a span of 45 days, resulting in significant improvements in Google rankings and conversion rates for the company
• Team Management: Lead and manage a team of content writers, providing guidance, feedback, and support to ensure high-quality content production
• Copy Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines, maintaining a high standard of quality and consistency.

• As the Content Marketer at Kaseya, I collaborated with the Demand Generation, Customer
• Marketing, and Product Marketing teams to create diverse content assets that effectively supported marketing initiatives across North America (NA), Europe, the Middle East, and
• Africa (EMEA), and Asia-Pacific (APAC) regions.

Roles & responsibilities:

• Collaborate with the marketing teams to define content strategies that align with the objectives and target audiences of the Security Business Units
• Created content assets such as blogs, infographics, white papers, email copies and more
• Ensure that content is localized appropriately for the NA, EMEA, and APAC regions.

Freelance writer for Omega

• Maintained consistent brand voice and messaging, reinforcing Omega Healthcare's identity and reputation.
• Crafted attention-grabbing headlines and engaging narratives to captivate readers and effectively convey key messages.
• Conducted extensive research to provide valuable insights and compelling content on pertinent topics related to Omega Healthcare's expertise.

Public Relations for Akshaya Patra

• Proactively identified strategic media opportunities and collaborated with key stakeholders to craft compelling stories highlighting Akshaya Patra's impactful initiatives.
• Cultivated and nurtured relationships with media representatives to secure prime coverage and interviews, increasing visibility and awareness of Akshaya Patra's mission.

• As a Public Relations Executive my responsibilities revolved around managing and enhancing the reputation of brands organization through strategic communication and relationship-building
• I played a vital role in shaping brand perception, driving brand awareness, and maintaining positive relationships with key stakeholders

Roles & responsibilities:

• Media Relations: Cultivate and maintain strong relationships with journalists, editors, and media outlets
• Content Development: Create engaging and impactful content for press releases, media kits, newsletters, speeches, and other communication materials
• Digital Communication: Leverage digital platforms to amplify brand messaging and engage with target audiences.

• Created engaging, creative, and unique material for regularly scheduled postings that educate and promote brand-focused themes
• Worked with videographers and multimedia designers to make sure that postings were engaging across several social media platforms

Roles & responsibilities:

• Implemented social media campaigns and contests to increase brand visibility and user engagement
• Conducted competitor analysis to identify opportunities for differentiation and improvement in the company's social media presence
• Monitored social media trends and best practices to stay current with industry developments and incorporate them into content creation.