Avery Stump
San Francisco
Summary
Ambitious Communications Coordinator with writing and marketing experience who possesses strong public relations, communication, and project management abilities. Excels in managing print communications, facilitates business operations by building successful internal and external communications plans, and conducts creative and proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing.
Overview
4
4
years of professional experience
Work History
Communications Coordinator
Menlo College
07.2024 - Current
- Drafted numerous press releases detailing relevant newsworthy information and supporting brand image utilizing SEO practices, and worked with news media to spread positions.
- Develop and execute content strategies across various platforms driving a 2,008.4% increase in social media engagement and 13.6% increase in audience growth. Track key performance indicators through analytics and research, including a 1,002.5% increase in YouTube views and 803% growth in organic reach on Instagram and Facebook.
- Built communications & branding toolkits and internal newsletters for use by offices to effectively leverage campus information and available resources.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
Communications Coordinator
Legarza Sports
08.2023 - 07.2024
- Created content and executed compelling campaigns, including ABM, email, newsletters, and website updates, to enhance brand visibility and drive enrollment for youth sports programs.
- Engaged with ~100 parents and families daily, resolving issues and providing information via inbound and outbound channels, including phone calls, emails, text and live web chat.
- Evaluated program effectiveness by season to determine return on investment and analyzed market data to inform strategic decisions.
Digital Brand Ambassador
Chapman University
06.2022 - 10.2023
- Executed digital marketing campaigns and initiatives with confidence across Instagram, TikTok, and Facebook, reaching target demographics with compelling content and driving hundreds of student sign-ups for Amazon Prime Student.
- Planned and executed weekly in-person activation events, managing all logistical details and coordinating communication with executives and attendees, resulting in over 300 new Amazon Prime Student users and an elevated brand image.
Marketing and Development Intern
RippleMatch
09.2022 - 12.2022
- Researched new ideas for use in creating show pitches. Created content and executed Instagram and LinkedIn marketing campaigns to generate brand awareness and increase engagement for a Gen Z-focused job automation platform.
Merchandise Designer
Greek House & Threadly
03.2022 - 07.2022
- Used Adobe Creative Suite to conceptualize and design incorporating popular trends and styles. Utilized Canva to construct and plan out images for use in marketing materials and website content. Obtained approval of custom apparel and merchandise concepts by submitting rough drafts to management or to client.
Campus Manager
Greek House & Threadly
08.2021 - 07.2022
- Implemented marketing programs and conducted sales for customized apparel to campus Greek organizations and Southern California small businesses
Sales and Marketing Intern
Greek House & Threadly
05.2021 - 08.2021
Education
Bachelor of Science - Business Administration, Marketing
Chapman University
Orange, CA12-2023
Skills
- Media relations and outreach
- Measurement and analytics reporting PR campaigns
- Press release writing and distribution
- Strategic communication planning
- SEO and content marketing
- Event planning and execution
- Brand management and reputation monitoring
- Digital Advertising through Google Ads and Encoura
- MS Office, Adobe Creative Suite, Google Workspace, Canva
- Qwoted, EIN Press Wire, PRFree
- MailChimp, RingCentral
- Later, Google Analytics
Timeline
Communications Coordinator
Menlo College
07.2024 - Current
Communications Coordinator
Legarza Sports
08.2023 - 07.2024
Marketing and Development Intern
RippleMatch
09.2022 - 12.2022
Digital Brand Ambassador
Chapman University
06.2022 - 10.2023
Merchandise Designer
Greek House & Threadly
03.2022 - 07.2022
Campus Manager
Greek House & Threadly
08.2021 - 07.2022
Sales and Marketing Intern
Greek House & Threadly
05.2021 - 08.2021
Bachelor of Science - Business Administration, Marketing
Chapman University
Similar Profiles
Anakalia CaspersonAnakalia Casperson
Peer Success Coach at Menlo CollegePeer Success Coach at Menlo College
Jakob ConnorsJakob Connors
Grocery Stocker at Menlo CollegeGrocery Stocker at Menlo College
Matthew D. TudorMatthew D. Tudor
Assistant Coach, Men's Soccer Team at Menlo CollegeAssistant Coach, Men's Soccer Team at Menlo College