Summary
Overview
Work History
Skills
Accomplishments
Timeline
Generic
AVA NOURANI

AVA NOURANI

Los Angeles

Summary

Accomplished visual merchandising and brand experience leader with over a decade of expertise in driving innovative visual strategies, trend forecasting, and styling direction within dynamic retail environments. Proven track record in executing large-scale installations, seasonal merchandising rollouts, and brand activations tailored to diverse markets. Skilled in translating brand vision into captivating in-store experiences through visual storytelling, layout design, and product presentation. A collaborative team player who excels in working across cross-functional teams, Sales, PR, and vendors to achieve shared goals.

Overview

6
6
years of professional experience

Work History

Visual & Creative Direction

01.2025 - Current
  • Curate elevated visual concepts and styling for brand activations, private events, and seasonal window displays
  • Create mood boards, styling decks, and installation plans to communicate vision and execution strategy to clients and vendors.
  • Style full looks for high-visibility campaigns, client shoots, and retail environments.
  • Manage timelines, vendor coordination, and on-site installations.

Sales Market Visual Manager West & South

H&M
11.2022 - 12.2024
  • Led visual merchandising across the Southern U.S., ensuring consistent brand presentation across diverse markets, while driving increases in sales, UPT, ADS, and conversion.
  • Hired, managed, and developed 15 Area Visual Managers, establishing high visual standards, strong fashion knowledge, and a culture of accountability.
  • Adapted the commercial calendar and key fashion drops aligned with garment arrivals and global strategies for the U.S. market.
  • Directed and executed seasonal updates, Special collaborations, styling, window installations, and in-store visual setups.
  • Localized global visual guidelines for U.S. stores, resulting in a 12% sales increase and a 15% improvement in customer satisfaction.
  • Managed visual merchandising budgets and vendor timelines.
  • Spearheaded key brand initiatives in Los Angeles, Miami, Houston, and San Francisco, increasing foot traffic by 20%.

Area Visual Manager Los Angeles

H&M
02.2020 - 11.2022
  • Accountable for overall store presentation and sales performance, overseeing in-store visual merchandising and execution.
  • Elevated visual standards by localizing global tools and crafting impactful window and in-store storytelling tailored to the local market.
  • Led special projects including designer installations, pop-ups, and new store openings through hands-on collaboration with store teams.
  • Monitored store execution through weekly visits, photo reviews, and conference calls to roll out, follow up, and align VM strategies across all doors.
  • Trained all new Area Visual Managers to ensure leadership consistency and visual excellence across the West Coast.
  • Optimized floor planning using commercial data and performance insights to drive stronger visual impact and maximize sales.

Flagship Visual Manager Beverly Hills

H&M
03.2019 - 02.2020
  • Led visual merchandising for H&M’s flagship Beverly Hills location, executing elevated presentations tailored to a high-profile clientele.
  • Executed premium floor sets, designer collaboration installations, seasonal styling, and product displays informed by local trends and customer behavior.
  • Partnered with store leadership and corporate teams to plan impactful visual updates that enhanced presentation and drove sales.
  • Provided ongoing coaching to store teams, deepening their understanding of fashion, styling, and visual storytelling to elevate the customer experience.
  • Traveled across the Los Angeles market to coach store teams and ensure consistent execution of corporate visual standards.

Skills

  • Visual merchandising
  • Professional styling
  • Collaborative team development
  • Custom window installations
  • Visual concept development
  • Proficient in Adobe Photoshop
  • Adobe illustrator
  • Microsoft 365
  • Project coordination

Accomplishments

  • 23% increase in brand awareness in key Fashion market
  • 12% increase in sales
  • Developed training programs
  • Womenswear Daily Giambattista Valli x HM Window- 2019
  • H&M Future Store Project - Global winner 2021
  • H&M best Visual Turnaround -2023 Internal

Timeline

Visual & Creative Direction

01.2025 - Current

Sales Market Visual Manager West & South

H&M
11.2022 - 12.2024

Area Visual Manager Los Angeles

H&M
02.2020 - 11.2022

Flagship Visual Manager Beverly Hills

H&M
03.2019 - 02.2020

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AVA NOURANI