Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Austin Lee

Toronto,ON

Summary

Atypical marketing leader with proven track record of scaling companies, having contributed to $1.6B+ in client valuations and managed budgets of over $350K/day. Drove $4M in sales at Igloo Inc. in just 1 year while scaling social media to +35B net new impressions. Expert in building high-performance teams and optimizing growth across organic and paid channels for success.

Overview

10
10
years of professional experience

Work History

Director of Marketing

Igloo Inc.
01.2023 - Current
  • Sold over $4M and +800K toys in just 1 year with a limited marketing budget
  • Built and managed marketing team to scale social media metrics to over +3M followers and +35B impressions
  • Built and scaled multiple social media influencers with +300M of impressions and over $40M IMV
  • Scouted and worked with multiple pre-influencers before becoming internationally famous

COO

Paradox Inc.
12.2019 - 08.2024
  • Built and managed a multi-disciplined performance marketing team from 0
  • Successfully scaled 10 start-ups to 8-9 figure seed rounds
  • Contributed to a collective client valuation increase of $1.6 billion+
  • Managed and advised budgets exceeding $350K/day
  • Pioneered new marketing strategies across 5 different verticals
  • Created content on Social Media platforms that was championed by founders
  • Results of team's work led to the hiring over +300 new employees for our US clients

Social Media Manager

Self Employed
01.2015 - 01.2020
  • Spearheaded growth strategy of social channels with over +2.5M followers
  • Provided creative direction and general growth strategy
  • Built fan pages to support rapid growth

Co-Founder

Self-employeed
01.2015 - 01.2018
  • Developed an auction-based social media ads platform to drive paid growth, organic engagement, and commercial data collection.
  • Spearheaded legal and operations

Education

Business Economics

University of Victoria
Victoria

Skills

  • Marketing and revenue advisory
  • Organic growth strategies
  • Paid growth strategies
  • E-commerce
  • Influencer marketing
  • Theme page marketing
  • Performance brand marketing
  • Brand-building strategies
  • Revenue optimization
  • Creative direction

Languages

English

Timeline

Director of Marketing

Igloo Inc.
01.2023 - Current

COO

Paradox Inc.
12.2019 - 08.2024

Social Media Manager

Self Employed
01.2015 - 01.2020

Co-Founder

Self-employeed
01.2015 - 01.2018

Business Economics

University of Victoria

Similar Profiles

CREATE PROFILE
Austin Lee