Summary
Overview
Work History
Education
Skills
Football (Soccer)
Timeline
Generic
AUGUSTINE EFIENAMOKWU

AUGUSTINE EFIENAMOKWU

Project Management /Marketing
London,ON

Summary

Results-driven professional with experience managing projects and meeting business goals in fast-paced environments. Motivated leader with the ability to produce creative solutions utilizing strong communication and organizational skills.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Executive Director/Project Director

Ubiquity Media Holding Limited
Lagos, NG
02.2022 - 04.2023
  • Developed and implemented strategic plans for UNICEF and META/ENTRAVISION Africa meeting client goals
  • Supported growth through research and analysis identifying areas of improvement
  • Co-ordination and development of pitch materials for meta ASP account
  • Presentation of the Digital media landscape, market dynamics and in-depth analysis of the Nigerian and Ghanaian markets
  • Winning Ghana meta ASP account for Entravision Africa

Managing Director

Ubiquity Media Holding Nigeria
Lagos, NG
12.2020 - 01.2022
  • Fostered effective relationships with clients and ensuring in-depth knowledge of their business and theirs needs
  • Ensured optimal retention of all existing clients to ensure delivering of all service agreements
  • Grew profitable management of business divisions
  • Worked with Finance and other specialist units to ensure proper cross selling of services across the group
  • Secured new business accounts in Transsnet Music ( BoomPlay), Polo Luxury etc
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Established and maintained strong relationships with customers, vendors and strategic partners.

General Manager

Universal McCann Nigeria
Lagos, NG
09.2019 - 11.2020
  • Prepared comprehensive Annual Operations Budgets in conjunction with the McCann Management Group for the Board's consideration/approval
  • Presented quarterly, MD reports and yearly management financial reports to the McCann Board
  • Re-tooled team to become best in class agency using IPG MEDIA BRANDS proprietary tools & systems i.e RIPPLE, Moments Tools & Matrix- and participating in MONTHLY EMEA Strategy Sessions.
  • Developed and implemented strategies to increase client Portfolio and profitability.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Media Director /Business Head

Dentsu International Nigeria
Lagos, NG
10.2017 - 09.2019
  • Chief Client Partner responsible for coordinating and project managing cross functional teams (Media, Creatives & branded contents, client, programmatic, performance marketing & OOH) across 15+Multi-national brands portfolio
  • Defined, tracked, and drove project/campaign goals, requirements, budgets, plans, and schedules from project initiation to completion
  • Developed and implemented Budweiser Football strategy and executional directions for Budweiser Sponsorship of FIFA 2018 World Cup, 2019/2020 Premier League and La Liga
  • Work-shopped AB InBev Brand entertainment summit with attendance from top players in the Nigeria entertainment ecosystem (FilmHouse, Hotsport studios, Viacom, Ultima Studio, Nollywood Actors etc)
  • Significantly increased client satisfaction scores(TRR and Observatory) in Nigeria (by 35% NG)
  • Grew PRIP Bonus earnings in 2018 & 2019 (GMP Media Path Auditors) by 10%
  • 100% implementation of digital excellence targets - Brilliant Basics, Earned media and media principles
  • Achieved a 4/5 audit score from Arla foods' Financial Compliance Audit Exercise for 2016, 2017 (Firm Decision SA)
  • Strategic development & implementation of projects like ROI measurement, media principles and guidelines,uGRP Calculator ( TV, Radio, OOH, Press, PR, Experiential etc), Dashboarding of media and digital KPIs.
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.

Senior Manager

Bharti Airtel International Nigeria
Lagos, NG
08.2015 - 06.2017
  • Led strategy and execution of Airtel’s integrated marketing communications across brand, media, digital, trade, customer experience and developed Go-To-Market plans across all segments and products to drive superior brand positioning and achieve revenue objectives i.e Data is Life, Ovajara, Airtel x Facebook Flex & Face Book Basics, Airtel Smart Icons, Airtel Touching Lives, Airtel Business, Airtel DND, Airtel SmartTrybe, Airtel Premier, It's Now ( Masterbrand campaign),*444#, etc
    • Prepared, presented and defended Annual brands campaign motivations for senior management approvals for Budget releases.
    • Led creation of insight driven strategy and disruptive advertising campaigns the brand across consumer touch points; hinged on thorough understanding of the consumer, product/offer and competitive environment.
    • Led media negotiations, strategy and execution of multi-million dollar annual media budget across ATL channels. Consistently delivering average of +35% value share for Airtel.
    • Led digital campaigns and management of brand online touch points across social platforms. Led cross functional team across countries to revamp Airtel Nigeria consumer website.
    • Led strategy and execution of brand visibility across BTL, trade and retail channels.
    • Managed internal and external teams across agency teams (Advertising, media, trade, research, merchandizing and watchdog agencies)
    • Build trust and strong relationships with Media agency partner and Owners.
    • Participated and contributed to the Airtel Africa's Global Media Council to share and learn best practices with global markets
    • Drove media innovation, with a focus on unlocking customer data and segmentation to deepen engagement and media investments efficiencies.
    • Led Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization
    • Transforms system processes for the future (digital first) including driving simplification, and gaining efficiencies.

Senior Manager

MediaReach OMD Nigeria
Lagos, NG
04.2013 - 07.2015
  • Managed, coached, and developed a team cross functional specialist
  • Drove employee retention by providing feedback to the Leadership and HR team to help retain top talent in Nigeria
  • Grew the sophistication of the team's media knowledge, expanding into data and technology
  • Supported the media buying teams throughout campaign activation process to maintain performance and resolves any campaign-related issues
  • Participated and presented in new business efforts for the Nigeria Network
  • Drove high-performance, data-driven, continuous improvement culture within the Account Service team
  • Secured PRIPs & Commercial Savings for agency (~$ 183k).

Education

MBA - Marketing Management

Ladoke Akintola University of Technology
Nigeria
11.2006 - 04.2008

Higher National Diploma - Quantity Surveying

Yaba College of Technology
Nigeria
11.2000 - 12.2002

Ordinary National Diploma - Quantity Surveying

Yaba College of Technology
Nigeria
11.1997 - 12.1999

Certificate - Google Foundations of Digital Marketing & E-commerce

Google/Coursera
07.2023 - 07.2023

Certificate - Google Foundations of Project Management

Google/Coursera
Online
07.2023 - 07.2023

Certificate - Google Project Initiation : Starting A Successful Project

Google/Coursera
Online
08.2023 - 08.2023

Certificate - Google Project Planning: Putting It All Together

Google/Coursera
Online
08.2023 - 08.2023

Skills

  • Project management
  • Budgeting and cost control
  • Quality control and assurance
  • Risk management
  • Team leadership and collaboration
  • Social media
  • Stakeholder Management
  • Business Writing
  • Project Charter
  • Organizational Culture
  • Career Development
  • Strategic Thinking
  • Change Management
  • Marketing
  • Customer Loyalty
  • E-Commerce
  • Marketing Analytics
  • Customer Outreach
  • Microsoft office
  • Navision
  • MediaOcean & Ariba
  • RIPPLE, Moments Tools & Matrix
  • CHECKMATE
  • Risk and Mitigation Analysis
  • Negotiation

Football (Soccer)

In my free time, I enjoy spending time watching football. I'm also an avid football player & Supporter of Manchester City!.

Timeline

Certificate - Google Project Initiation : Starting A Successful Project

Google/Coursera
08.2023 - 08.2023

Certificate - Google Project Planning: Putting It All Together

Google/Coursera
08.2023 - 08.2023

Certificate - Google Foundations of Digital Marketing & E-commerce

Google/Coursera
07.2023 - 07.2023

Certificate - Google Foundations of Project Management

Google/Coursera
07.2023 - 07.2023

Executive Director/Project Director

Ubiquity Media Holding Limited
02.2022 - 04.2023

Managing Director

Ubiquity Media Holding Nigeria
12.2020 - 01.2022

General Manager

Universal McCann Nigeria
09.2019 - 11.2020

Media Director /Business Head

Dentsu International Nigeria
10.2017 - 09.2019

Senior Manager

Bharti Airtel International Nigeria
08.2015 - 06.2017

Senior Manager

MediaReach OMD Nigeria
04.2013 - 07.2015

MBA - Marketing Management

Ladoke Akintola University of Technology
11.2006 - 04.2008

Higher National Diploma - Quantity Surveying

Yaba College of Technology
11.2000 - 12.2002

Ordinary National Diploma - Quantity Surveying

Yaba College of Technology
11.1997 - 12.1999

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AUGUSTINE EFIENAMOKWUProject Management /Marketing