Aura Andrea Marin Rojas
Etobicoke,ON
Summary
Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Customer Service professional with knowledge of service delivery and proven multitasking abilities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Committed to maintaining professional relationships to increase profitability and drive business results.
Overview
6
6
years of professional experience
Work History
Digital Marketing Specialist (Copy, Social Media)
Music In Motion Canada
05.2022 - 12.2023
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Created social media content with innovative brand messaging to support new product launches.
- Implemented new strategies to improve click-through rates and conversion.
BUSINESS ASSISTANT
GNB Sudameris Bank
10.2019 - 09.2021
- Streamlined office processes by implementing efficient filing systems and organizational tools.
- Enhanced team productivity by managing schedules, and coordinating meetings.
- Boosted company reputation with excellent customer service while addressing inquiries and resolving issues promptly.
- Assisted in the development and execution of marketing strategies to increase brand visibility and drive sales growth.
- Supported goals through diligent research, data analysis, and preparation of comprehensive reports.
- Engaged with customers to build business relationships.
- Assisted in developing new client relationships resulting in revenue growth for the company.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Collaborated with cross-functional teams to plan and execute successful corporate initiatives.
- Provided exceptional support during periods of high work volume or staffing shortages to maintain a seamless flow of operations.
Marketing Analyst
GNB Sudameris Bank
04.2018 - 09.2019
- Increased lead generation by creating targeted content strategies for various customer segments.
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that aligned with company objectives.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Assisted the sales team in developing tailored presentations for potential clients based on their unique needs and goals.
- Coordinated trade show appearances to maximize brand exposure while maintaining a professional image consistent with company values.
- Created detailed reports for executive leadership outlining the development of the business.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Created customized marketing materials to increase product awareness.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
- Utilized specialized software to capture and process data.
- Maximized advertising efforts by developing content for media relations, and corporate communications.
- Established and managed relationships with external providers of marketing supply.
Education
Certificate - Marketing Management
San Martin University
Bogotá, ColombiaBachelor in Marketing And Advertising - Marketing Management
San Martin University
Bogotá, ColombiaDigital Media Marketing Graduate Certificate - Digital Marketing
George Brown College
Toronto, ON08.2022
Skills
- Marketing Strategies
- Social Media Marketing
- Content Creation
- Search Engine Optimization (SEO)
- Multi-Channel Marketing
- WordPress Management
- Data Analytics
- Report Preparation
- Customer Service
- Creative Problem-Solving
Languages
Spanish
Native or Bilingual
Additional Information
https://www.linkedin.com/in/andreamarinrojasdm/
Timeline
Digital Marketing Specialist (Copy, Social Media)
Music In Motion Canada
05.2022 - 12.2023
BUSINESS ASSISTANT
GNB Sudameris Bank
10.2019 - 09.2021
Marketing Analyst
GNB Sudameris Bank
04.2018 - 09.2019
Certificate - Marketing Management
San Martin University
Bachelor in Marketing And Advertising - Marketing Management
San Martin University
Digital Media Marketing Graduate Certificate - Digital Marketing
George Brown College
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