Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

AUGUSTO BOTELHO

Vancouver

Summary

Results-driven marketing and business development professional with over 15 years of experience crafting successful strategies for globally recognized brands, including Jack Daniel's, Starbucks, Samsung, Red Bull, and ASUS. Expert in leveraging deep expertise in marketing management, project management, and operations to drive sales growth and market expansion.

Currently excelling in a senior sales role, managing key accounts across Canada and successfully expanding the client base while significantly increasing revenue from both new and existing accounts. A skilled negotiator and relationship builder, adept at leading multidisciplinary teams and collaborating with stakeholders at all levels to achieve exceptional results.

Core Competencies Include:

Business & Business Development

Key Account Management

Marketing & Advertising Strategy

Project & Operations Management

Client Relations & Stakeholder Negotiation

Revenue Growth & Market Expansion

Overview

17
17
years of professional experience

Work History

Account Executive

PINNACLE DISTRIBUTORS INC.
07.2023 - Current
  • Spearheaded the entire sales pipeline, from initial prospecting and lead generation to contract negotiation and account management, consistently exceeding revenue targets.
  • Cultivated and managed strategic relationships with a diverse network of clients, suppliers, packaging designers, and logistics carriers to ensure seamless end-to-end service delivery.
  • Drove profitable growth by negotiating favorable pricing and terms with suppliers, directly increasing gross margin while managing multi-million dollar inventory levels.
  • Expanded the company's market share by increasing revenue within a robust existing account base and proactively onboarding new business, managing accounts on a national scale.
  • Championed a customer-centric approach, providing exceptional service that solidified client loyalty and established the company as a trusted partner in the CPG sector.
  • Orchestrated custom packaging projects and led cross-functional initiatives for new product and solutions development, aligning offerings with evolving market demands.

Supervisor

SUNRISE CANNABIS
11.2022 - 08.2023
  • Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
  • Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
  • Managed daily sales operations and financial reporting, ensuring accuracy and efficiency in all transactional processes to support business objectives.
  • Trained, onboarded, and mentored new sales staff, developing their product knowledge and sales techniques to enhance team performance and customer engagement.
  • Curated and optimized product menus and offerings based on market analysis, sales data, and customer feedback to maximize revenue and meet strategic goals.
  • Built and maintained strong relationships with key suppliers; negotiated terms, analyzed product samples for quality, and facilitated new item introductions.
  • Directed sales planning and customer outreach strategies, enhancing communication protocols to drive sales across diverse product categories.
  • Supported marketing initiatives and promotional planning to increase brand visibility, attract new customers, and reinforce customer loyalty.

Supervisor

FARM by Tress Cannabis
09.2021 - 10.2021
  • Oversaw daily sales activities and financial documentation, maintaining precision and operational excellence to advance organizational goals.
  • Guided the development of new hires through comprehensive training and mentorship programs, strengthening their sales abilities and product expertise to elevate team effectiveness and customer interactions.
  • Researched and interpreted local and national market trends to identify emerging products and consumer shifts, ensuring the business remained a market leader both in customer experience and innovative shelf offerings.
  • Designed and refined product selections using sales metrics, competitive analysis, and client insights to boost profitability and align with long-term targets.
  • Cultivated productive partnerships with suppliers; negotiated favorable agreements, assessed sample quality, and coordinated the launch of new products.
  • Led strategic sales planning and customer engagement efforts, refining outreach approaches to increase sales performance across multiple product lines.
  • Contributed to the creation and execution of marketing campaigns and promotional activities aimed at elevating brand recognition, acquiring new customers, and deepening existing client relationships.

Trainee

Itau Bank
04.2008 - 12.2019
  • Attended training courses to build understanding of processes, techniques, and industry.
  • Supported departmental tasks to increase understanding of industry processes.
  • Completed a rigorous multidisciplinary trainee program at one of Brazil's largest financial institutions, gaining hands-on experience across key divisions including operations, brokerage, foreign exchange, insurance, business development, and customer service.
  • Managed a multi-million dollar portfolio of financial assets, conducting daily analysis of market indices and trends to inform investment strategies and provide consultative advice to senior advisors.
  • Developed and delivered daily reports on market performance, portfolio status, and key financial metrics to support decision-making for advisors and management.
  • Acquired extensive, practical knowledge of a diverse range of financial products, including equities, fixed income, derivatives, and foreign exchange.
  • Successfully migrated client accounts from the standard segment to the high-income segment by identifying investment opportunities and demonstrating the value of premium services, directly contributing to the expansion of the branch's client base and assets under management (AUM).
  • Collaborated effectively with integrated teams across various bank departments to ensure seamless client service and operational efficiency.

Freelance Senior Creative

PURPLE COW AGENCY
05.2019 - 08.2019
  • - Served as a strategic creative lead for premier global accounts, including Red Bull and Samsung, developing integrated campaign concepts for digital, social, and traditional media channels.
  • Synthesized data analytics and market research in collaboration with the planning team to derive insights, inform creative direction, and debrief campaign performance, ensuring a data-driven approach to engagement.
  • Translated complex concepts into actionable creative assets by providing detailed visual references, scripts, and storyboards to guide the design team in producing compelling layouts and video content.
  • Orchestrated end-to-end content planning for social media, aligning with annual brand calendars, cultural moments, and real-time events to maintain relevance and audience connection.
  • Pitched and presented creative campaigns and strategic visions to internal stakeholders and client marketing teams, securing alignment and approval for major initiatives.
  • Operated with a holistic vision to ensure seamless integration and alignment across cross-functional teams, including planning, project management, social media, and design, fostering a cohesive brand message.

Freelance Senior Creative

VMLY&R
03.2018 - 07.2018
  • - Played a key role on the creative team, handling major accounts on national and global campaigns and promotions, developing adaptable concepts for use across both digital and traditional marketing campaigns.
  • Translated quantitative and qualitative data into actionable creative strategies by working closely with planners to turn insights into engaging content for social media and other relevant channels.
  • Produced visual briefs, script ideas, and storyboards to guide designers and video editors in creating on-brand visuals and motion content.
  • Prepared and presented campaign proposals to marketing decision-makers, communicating creative vision and securing buy-in for new initiatives.
  • Developed social media content plans aligned with seasonal moments, cultural events, and brand-specific campaigns.
  • Collaborated with planning, project management, social media, and design departments to ensure consistent and integrated execution of brand messaging.

Head of Creative

AGENCIA FILLET
11.2012 - 12.2017
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Oversaw technical production and implementation of online creatives.
  • Led and inspired a multidisciplinary creative team—including designers, copywriters, motion designers, and photographers—to develop and execute high-impact campaigns, events, and promotions for globally recognized brands such as Fila, Asus, Jack Daniel's, Starbucks, and others.
  • Directed the end-to-end creative process, from concept development through final production of both digital and physical marketing materials, ensuring alignment with brand vision and business objectives.
  • Collaborated directly with the board of directors to pitch new accounts, expand market presence for existing clients, and drive agency growth.
  • Conducted in-depth market and visual trend research to inform innovative, culturally relevant campaigns for national and global audiences.
  • Managed interdisciplinary teams and complex project timelines, maintaining clear communication and seamless execution across all stages of creative development.
  • Cultivated and maintained strong relationships with internal teams (account management, project management, creative) and external partners (clients, production studios, media platforms, vendors, and prospects).
  • Supervised the production of visual and audio content in close collaboration with photographers, motion designers, audio engineers, and production companies.
  • Developed and pitched creative concepts and visual presentations to secure new clients, expand revenue streams, and strengthen the agency’s market position.
  • Oversaw the strategic planning and on-site execution of BTL campaigns, ensuring high-quality implementation and brand consistency across all touchpoints.

Freelance Creative

SUZUKI ADVERTISING
07.2012 - 10.2012
  • Agency specialized in the Real Estate market and retail brands, providing experience in a dynamic, fast-paced environment with tight deadlines, constant price fluctuations, and frequent product changes.
  • Strategically managed creative development for major national and global accounts, architecting versatile marketing concepts adapted for integrated campaigns across digital and traditional media platforms.
  • Synthesized market data, consumer insights, and performance analytics into actionable creative strategies to develop highly engaging content for social media and other digital channels.
  • Directed creative execution by producing comprehensive visual briefs, scripts, and storyboards to align designers and video editors, ensuring the production of on-brand visual and motion content.
  • Pitched and secured approval for campaign proposals and new initiatives by effectively presenting creative vision and strategic rationale to key marketing decision-makers.
  • Engineered social media content strategies and calendars aligned with seasonal trends, cultural moments, and product launches to maximize relevance and engagement.
  • Fostered cross-functional collaboration between planning, project management, social media, and design teams to ensure seamless and consistent integration of brand messaging across all touchpoints.

Creative Lead

THE RGT
05.2011 - 05.2012
  • Led the creative and strategic direction for promotional materials and multi-channel communication strategies for the Microsoft Cloud Computing department and a nationally relevant SaaS business unit.
  • Managed and mentored a cross-functional team of designers and copywriters, ensuring all deliverables met strict client specifications, adhered to brand guidelines, and aligned with strategic briefings.
  • Architected and spearheaded the development of integrated marketing campaigns for major national and global accounts, translating complex cloud and SaaS offerings into compelling concepts for digital and traditional media.
  • Drove data-informed creative strategy by synthesizing market analytics, consumer insights, and performance data to develop engaging content and pinpoint strategic opportunities across social media and digital channels.
  • Owned the end-to-end creative execution process, from initial concept through final delivery, by directing the production of visual briefs, scripts, and storyboards for designers and video editors.
  • Championed new initiatives by pitching campaign proposals and creative vision to senior marketing executives and key decision-makers, securing buy-in and project approval.
  • Engineered holistic social media and content calendars strategically aligned with product launch cycles, cultural events, and seasonal trends to maximize market relevance and customer engagement.
  • Fostered seamless cross-functional collaboration across planning, project management, social media, and design departments to ensure consistent and integrated brand messaging across all customer touchpoints.

Creative Copywriter

FULL JAZZ GROUP
04.2010 - 05.2011
  • Generated increased website traffic through SEO-optimized copywriting strategies.
  • Efficiently managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
  • Strengthened client relationships by consistently delivering exceptional results tailored to their unique needs and goals.
  • Improved overall brand voice consistency by refining company guidelines for tone and style in written materials.
  • Selected to pioneer efforts in the agency's first fully digital division, developing and launching campaigns for globally recognized brands including Faber-Castell, Burberry, and Transitions Lens.
  • Team Leadership & Management: Recruited, managed, and mentored a cross-functional team of designers and copywriters, establishing processes that ensured all deliverables exceeded client specifications, adhered to global brand guidelines, and delivered on strategic objectives.
  • Integrated Campaign Architecture: Architected the end-to-end development of integrated marketing campaigns for major national and global accounts; translated complex product offerings into compelling narratives for cohesive digital and traditional media campaigns.
  • Data-Driven Strategy: Drove the creative strategy by synthesizing market analytics, consumer insights, and performance data to identify opportunities, develop engaging content, and justify strategic decisions for social media and digital channels.
  • Creative Direction & Execution: Owned the creative execution process by directing production of visual briefs, scripts, and storyboards, guiding designers and video editors to produce high-quality, on-brand visual and motion content.
  • Client & Executive Relations: Championed and secured approval for new initiatives and campaign proposals by effectively pitching creative vision and strategic rationale to senior marketing executives and key decision-makers at client organizations.
  • Strategic Content Planning: Engineered holistic social media and content calendars aligned with product launch cycles, cultural events, and seasonal trends to maximize market relevance and consumer engagement.
  • Cross-Functional Collaboration: Fostered seamless collaboration across planning, project management, social media, and design departments to ensure consistent and integrated messaging across all customer touchpoints.

Education

MBA - International Business Management

Douglas College
New Westminster
12-2022

MBA - Marketing

Douglas College
New Westminster
12-2021

Bachelor of Science - Advertising

CENTRO UNIVERSITARIO BELAS ARTES
SAO PAULO, BRAZIL
07-2011

Skills

  • Client relationship building
  • Account management
  • Relationship building and management
  • Pipeline management
  • Project management
  • Social Media
  • Digital Marketing
  • Leadership
  • Communications/ Marketing/ Product Management
  • Sales
  • Business development
  • Advertising

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Native or Bilingual
French
Elementary

Timeline

Account Executive

PINNACLE DISTRIBUTORS INC.
07.2023 - Current

Supervisor

SUNRISE CANNABIS
11.2022 - 08.2023

Supervisor

FARM by Tress Cannabis
09.2021 - 10.2021

Freelance Senior Creative

PURPLE COW AGENCY
05.2019 - 08.2019

Freelance Senior Creative

VMLY&R
03.2018 - 07.2018

Head of Creative

AGENCIA FILLET
11.2012 - 12.2017

Freelance Creative

SUZUKI ADVERTISING
07.2012 - 10.2012

Creative Lead

THE RGT
05.2011 - 05.2012

Creative Copywriter

FULL JAZZ GROUP
04.2010 - 05.2011

Trainee

Itau Bank
04.2008 - 12.2019

MBA - International Business Management

Douglas College

MBA - Marketing

Douglas College

Bachelor of Science - Advertising

CENTRO UNIVERSITARIO BELAS ARTES

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AUGUSTO BOTELHO