Atsuko Umeki
Victoria,British Columbia
Summary
Highly competent Analytics & Business Intelligence manager with over 10 years of proven track record in higher education philanthropy data analytics and business intelligence. Possesses technical skills as well as excellent interpersonal skills. Passionate in motivating employees and developing their talents.
Overview
14
14
years of professional experience
Work History
Manager, Analytics & Business Intelligence
University of Victoria
01.2020 - Current
- Lead and manage analytics and business intelligence team consisting of Sr. Data Analyst, Data Analyst, and coop students for Alumni and Development unit.
- Work with senior management – including Vice President of External Relations and Associate Vice President of Alumni and Development – to set goals and develop methods, practices, and procedures for the predictive analytics and business intelligence program to support department and University's strategic plan.
- Built more than 50 KPI and metrics reports and dashboards that align with department's work plans and for Board of Governors, provost, and faculty deans.
- Manage projects that improve alumni engagement using data analytics focused on alumni giving, event attendance, volunteer activity, survey data and other data.
Acting Associate Director, Information Systems
University of Victoria
01.2022 - 06.2022
- Managed service continuity in case of system failures in CRM, SQL, Tableau, and NetCommunity servers
- Led and supervised the Alumni & Development Information Systems to support in all areas of the information systems operation including risk management, project management, request management, reporting and analytics.
- Efficiently managed and supervised client requests in technical team by RT system and regular meetings
Data Analytics Officer
University of Victoria
04.2016 - 01.2020
- Analyzed large amounts of university data to identify trends and find patterns, signals, and hidden stories within data and recommended efficient prospect identification.
- Built more than 10 predictive analytics models, including prospect identification, calling program enhancement, and engagement score.
- Developed wealth indicators using census information, that is adjusted by inflation and real estate market trend.
- Created interactive data vis·ualization dashboards and reports to present insights and tell compelling stories by using Python, SQL and Tableau.
Information Technology Coordinator
University of Victoria
09.2008 - 04.2016
- Developed and maintained Alumni & Development Office website according to client's needs using Cascade web content management while maintaining functionality and usability requirements
- Developed and maintained department SharePoint sites
- Built predictive analytics models as early adopter for fundraising optimization
- Introduced data-driven culture to Alumni & Development Office
- Organized 3 data-driven advancement conferences among universities, colleges, and non-profit organizations in BC
Education
Master of Science - Electrical And Computer Engineering
University of Victoria
Victoria, BCMaster of Arts - Economics And Financial Economics
University of Toronto
Toronto, ONBachelor of Arts - Economics
University of Victoria
Victoria, BCCertificate - Predictive Analytics
University of California, Irvine
Irvine, CACertificate - Equity, Diversity, And Inclusion
University of British Columbia
Vancouver, BCSkills
- Strategic Planning - KPI & Metrics
- Cost Management
- Accounting Techniques
- Data Science / Machine Learning
- Reporting
- Data Visualization
- Data Quality / Governance
- Tableau / Power BI (Advanced)
Additional Information
Language: English & Japanese
Timeline
Acting Associate Director, Information Systems
University of Victoria
01.2022 - 06.2022
Manager, Analytics & Business Intelligence
University of Victoria
01.2020 - Current
Data Analytics Officer
University of Victoria
04.2016 - 01.2020
Information Technology Coordinator
University of Victoria
09.2008 - 04.2016
Master of Science - Electrical And Computer Engineering
University of Victoria
Master of Arts - Economics And Financial Economics
University of Toronto
Bachelor of Arts - Economics
University of Victoria
Certificate - Predictive Analytics
University of California, Irvine
Certificate - Equity, Diversity, And Inclusion
University of British Columbia
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