Atiya Sobhan

Company Overview: Loblaw Digital is responsible for the e-commerce experience for Loblaw Corporation, generating over $3B in yearly online revenue

• Operationalized a server-driven component library used by businesses across Loblaw Digital. The component library provides a toolkit of re-usable components that enables business teams to get features to market faster.
• Built the strategic roadmap & delivery of the e-comm platform Cart journey with server-driven components that can be used by businesses across Loblaw Digital (Joe Fresh, Shoppers Drug Mart and PC express)
• Build roadmap for the mobile portfolio, own the backlog. Collaborate and partner with design, engineering and business teams to define the platform solution for the problem and translate them to detailed requirements and user stories for the platform mobile team to develop
• Participate in collecting feedback from users and businesses to identify new problems that our platform can solve to drive the value and use analytics to make key product decisions
• Help define goals and KPIs to measure the success of the roadmap (operational efficiencies, faster release platform adoption, customer impact and stability). Report on metrics that ladder up to overall quarterly and yearly goals.
• Led cross-functional teams to develop and launch digital products aligned with business strategy.

Company Overview: Omers (Ontario Municipal Employee Retirement System) is one of Canada’s largest defined benefit pension plans with $105 billion in net assets and serves total 360K members and 90 employers.

• Lead end to end automation process for member retirements and replace manual tasks by implementing micro services and capabilities on Google cloud platform
• Revamp and introduce self-served digital user experience for Retirements within myOMERS web portal
• Contribute to Omers Digital product roadmap, own and maintain roadmap for Retirement process
• Work closely with the business line, Enterprise solution Architect and Process Analysts to review/identify new automation opportunities, gather requirements, design and implement solutions
• Worked with Marketing cloud CMS to maintain the templates
• Prioritize the backlog in accordance with business, technology, and user needs

Company Overview: Scotiabank is one of the leading Bank in Canada and a leading financial services provider in the Americas.

• Responsible for implementing digital products for Caribbean, Central America, Uruguay region to increase digital presence, enhance customer experience and improve fraud protection in the region
• Successfully launched native retail banking mobile app for both iOS and Android platforms in Dominican Republic, Jamaica, Barbados, Bahamas, Cayman Islands, Trinidad and Turks and Caicos resulting 40% digital adoptions with 500k downloads in fiscal year 2020
• Contributed to product strategy, digital banking (iOS and Android) product roadmap, and MVP along with the Product lead to implement overall digital strategy and customer engagement
• Created, owned and prioritized the product backlogs for the mobile banking, brought new features and digital user experience to Scotiabank retail banking app
• Led problem discovery to understand customer needs, current challenges and work closely with design and engineering partners to come up with solutions
• Worked with business partners subject matter experts and cross functional team (Product, API, design, and engineering) to implement features identified in the product roadmap
• Monitored performance to identify trends and recommends initiatives to leverage opportunities
• Defined OKRs and success criteria for the product features
• Worked with Analytics team to define Mobile user Analytics requirements using Adobe Analytics
• Responsible for content management and publishing through Contentful CMS for the mobile platform
• Worked on requirements with Medallia (Vendor) for the NPS dashboard

Company Overview: TVO ILC is Ontario’s largest online High school providing flexible and accredited online courses. TVO ILC is the Ministry of Education’s designated partner in distance education.

• Launched TVO ILC’s online courses on cloud-based learning management system – Brightspace by D2L with a 7.9M budget
• Integrated142 courses to the LMS with improved student-centered learning and more engaging course materials
• Worked with the stakeholder, technology team and vendor to define the SLA for capacity management and user volume for the cloud platform
• Communicated product vision with agile teams, continually negotiated product backlog with stakeholders to ensure timely delivery by actively participating in grooming sessions and expediting scope decisions through participation in problem solving sessions with UX/Design and development teams
• Simplified the student journey within LMS by analyzing and mapping the existing school policies and work processes, translated them into system functionality and LMS feature. Directly worked with stakeholders to ensure the LMS system features are aligned with the business and organizational need
• Created training guides and gave training to users to enable accurate and knowledgeable use of the LMS.
• Conducted the end-to-end user journey for data validation and LMS integration testing with the Student information system. Led user-testing, A/B testing sessions for the newly designed courses to gain feedback from end users to identify gaps and improve user experience

Overview: mPower, an online game-based learning platform to Ontario educators, builds foundational K-6 math and STEM skills inside and outside classroom. mPower reflects Ontario curriculum and has 100K+ registered students.

• Launched award winning product mPower (Silver medal at International Serious Play Conference 2017)
• Contributed to roadmap definition in agile approach by fulfilling product roadmap initiatives required to meet core business outcomes through creating high quality features and user stories
• Engaged day to day with the cross functional scrum team as required, clarify business requirements and changes in priorities. Groomed product backlog to ensure requirements are accurately prioritized to support the mPower development team through active participation in grooming and planning sessions
• Worked closely with UX and development team on implementation challenges with complex requirements and worked to slice user stories for MVP delivery in 4-week sprint cycle
• Led product demos for transparency with stakeholders and used real-time feedback to build product backlog
• Reviewed QA test plans to align with user story acceptance criteria and conducted product owner testing before final delivery into UAT/PROD and triaged bug fixes and prepared release notes

Company Overview: GWL is a leading insurance organization helping Canadian for last 125 years offering customer first accessibility compliant digital solutions to help Canadians improve their health and financial well-being.

• Provided Project control support to 30 plus digital transformation projects with a total budget of 44.9MM to digitize and enhance user experience of Great West Life products and services. (Web portal redesign, Single sign on, SharePoint implementation, App rebuild)
• Supported PM in assessing project budgets, this includes maintaining project schedule, budget status, forecast reporting, actuals and accruals on monthly, quarterly and ad-hoc basis
• Worked as Project lead for small website redesign enhancement through JIRA intake and maintained project portfolio repositories in Confluence.

• As Salesforce Administrator managed user on boarding- (roles and permissions); created reporting template
• Prepared Sales Forecast, Sales performance report and other key performance metrics for the sales management team. Participated in Process Improvement and performance optimization efforts across the organization

• Developed roadmap for allocated future products and system enhancements
• Conceptualized and launched new products and executed “Go to Market” strategy in coordination with Sales and Customer Service to increase customer acquisition and revenue growth. Achieved target of 20K new acquisition in 8 months resulting overall 33% growth in postpaid subscriber’s base
• Implemented Micro campaign with Ericsson Billing platform resulting revenue increase by 7% in two quarters
• Implemented Zero Deposit postpaid product resulting 8.7% customer base growth in 2 months
• Prepared RFP/RFQs; managed strategic relationship with vendors for mobile devices (Nokia, ZTE, Samsung)
• Worked with cross functional team to launch Online billing and Payment” which improved customer service and reduced 1.6M operation cost