Atif Ummar
Mississauga,ON
Summary
Driven Area Sales Manager with experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Performance-oriented Sales Leader offering exceptional record of achievement over twelve-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
Work History
Area Sales Manager
Hayat Kimya
02.2023 - 08.2023
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Built lasting relationships with clients through outstanding customer service interactions
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency
- Forecast on primary and secondary monthly basis as well as yearly.
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Developed sales strategy based on research of consumer buying trends and market conditions
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Territory Sales Executive
Hayat Kimya
01.2019 - 01.2023
- Achieved 122%, 107% & 111% against annual target in CY 2020, 2021 & 2022 respectively
- Converted beyond approved ageing credit primary sales of Gujrat distributor into advance payment mode in CY 2021
- Increased retail market numeric distribution twice in 2022 as compared to 2021.
- Conducted regular market analysis to identify new opportunities for territory sales growth
- Managed over 42 accounts within assigned territory
Area Sales Manager
Toyo Plastic Furniture
11.2016 - 01.2019
- Proficiently developed business plans and sales strategies for assigned areas and actively delivered support to franchises while ensuring timely completion of allocated projects and attainment of sales objectives
- Successfully planned, developed and executed channel-specific regional trade-marketing activations with coordination of trade-marketing to accomplish sales and organization mission by completing related results as required
- Maintained and expanded customer base by counseling district sales representatives.
Sales Supervisor
Abudawood Trading
03.2015 - 10.2016
- Regularly visited a market and ensured stock availability in the entire region and constant increase in the market
- Proficiently trained and developed field sales force by equipping them with a required skill set to achieve desired results
- Successfully established a network of 04 distributors with sales team support; managed to deliver a year-on-year business volume growth
- Looked after sub-distributors’ businesses, warehouses, and territories.
- Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services
- Effectively coached team members to reach weekly and monthly sales goals
Assistant Marketing Manager
Boss Plastic Furniture
01.2011 - 12.2014
- Efficiently supported marketing department and coordinated with marketing and promotional staff and activities
- Performed sales, supplies and credit of business-related activities
- Interacted with internal and external customers regularly; maintained successful customer relationship management
- Accomplished inclusive analysis of customer research, current market conditions and competitor information
- Ensured transactions are properly recorded and entered computerized accounting system
- Achieved high levels of customer satisfaction through excellent sales service, assessed customers’ needs and aided with information on products and services
- Ensured that allocated projects are optimally carried out and deadlines are met
- Participate in lead account management and business development initiatives.
- Built and improved customer engagement plans, boosting conversion rates 37%
Education
MBA - Marketing
University of Punjab, Pakistan
Gujranwala10.2010
Skills
- Accessories and Footwear
- Revenue Projections
- Sales Tracking
- Business Development
- Customer Relationship Management
- Budget Management
- Sales Team Supervision
- KPI Tracking
- Territory Management
- Profit Target Achievement
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Area Sales Manager
Hayat Kimya
02.2023 - 08.2023
Territory Sales Executive
Hayat Kimya
01.2019 - 01.2023
Area Sales Manager
Toyo Plastic Furniture
11.2016 - 01.2019
Sales Supervisor
Abudawood Trading
03.2015 - 10.2016
Assistant Marketing Manager
Boss Plastic Furniture
01.2011 - 12.2014
MBA - Marketing
University of Punjab, Pakistan
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