Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Asmaa Al Tohamy

Ontario,Canada

Summary

Dynamic marketing consultant with over 20 years of experience in the GCC and Canada, specializing in brand strategy, packaging development, and bilingual communication in English and Arabic. Successfully launched over 50 new products annually while building brand identities and localizing packaging for diverse GCC markets. Expertise in driving measurable growth through deep consumer insights, innovative product development, and strategic marketing campaigns that resonate with target audiences. Committed to leveraging a rich background in marketing to deliver impactful results and elevate brand presence.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Marketing Insight Manager (Freelance)

Overseas Market Insight
01.2017 - Current
  • Provided consultancy on marketing insights and new product ideas for GCC clients.
  • Developed brand architectures, positioning, and guidelines in alignment with regional markets.
  • Led packaging development ensuring compliance with GCC regulatory requirements.
  • Delivered Arabic translation/localization for packaging, campaigns, and advertising.

Category Marketing Manager – Chocolate & Confectionery

IFFCO Group
01.2010 - 01.2017
  • Directed all marketing activities for chocolate brands across multiple regions.
  • Reworked brand identity and created brand keys, strengthening positioning.
  • Oversaw development and launch of 50+ products annually in confectionery.
  • Managed multimillion-dollar marketing budget and media/advertising agencies.
  • Conducted consumer research and translated findings into effective campaigns.

Marketing Manager – GCC & Levant

Agthia Group – Al Ain Vegetables
01.2008 - 01.2010
  • Revamped company branding from scratch, creating new brand identity and architecture.
  • Launched frozen vegetables and tomato paste categories, achieving 5–7% market share in year one.
  • Developed pricing strategies and marketing plans, tripling business profitability in UAE.
  • Successfully launched brand across GCC & Levant markets with TV commercials and campaigns.

Senior Brand Manager – Nutritional Milk

Fonterra Brands Middle East (New Zealand Milk)
01.2006 - 01.2008
  • Led business development for infant formula category in GCC, aligning with global HQ.
  • Localized consumer concepts and packaging per GCC cultural/ethical standards.
  • Managed market research, medical detailing, and supply chain registration.

Brand Manager – Nutritional Milks (GUMP)

Fonterra Brands Middle East
01.2002 - 01.2006
  • Managed Growing Up Milk segment with advertising, promotions, and launches.
  • Created children-focused campaigns, doubling market share in two years.
  • Launched innovative packaging solutions reducing costs and boosting trial.

Brand Manager – Snacks & Beverages

Tiffany Foods (IFFCO Group)
01.2000 - 01.2002
  • Oversaw 50+ brands/products across GCC.
  • Launched new beverages and snacks with innovative campaigns, doubling volumes.
  • Handled Arabic translation/localization for marketing communications.

Marketing Specialist

Jotun Paints
01.1995 - 01.2000
  • Managed product launches and promotions across ME.
  • Achieved 35%+ sales increase through regional promotions.
  • Developed consumer newsletter and brand communication in Arabic.

Education

MBA - Business Administration

University of Wollongong
Dubai Campus, UAE
09-1999

Postgraduate Certificate - Product & Brand Management

Walden University
USA
07.2018

Certificate in Social Media Advertising - Social Media Marketing

- University of Colorado
USA
07-2020

Skills

  • GCC market analysis
  • Packaging Design & Localization
  • Arabic–English Translation
  • Brand Positioning & New Product Development
  • Digital & Social Media Marketing
  • Marketing Communications & Campaigns
  • Market Research & Consumer Insights
  • Financial budget oversight

Languages

English (Fluent)
Arabic (Native / Professional)

Certification

  • Google Ads Search Certification (2020)
  • Certificate in Social Media Advertising – University of Colorado Boulder (2020)


Timeline

Marketing Insight Manager (Freelance)

Overseas Market Insight
01.2017 - Current

Category Marketing Manager – Chocolate & Confectionery

IFFCO Group
01.2010 - 01.2017

Marketing Manager – GCC & Levant

Agthia Group – Al Ain Vegetables
01.2008 - 01.2010

Senior Brand Manager – Nutritional Milk

Fonterra Brands Middle East (New Zealand Milk)
01.2006 - 01.2008

Brand Manager – Nutritional Milks (GUMP)

Fonterra Brands Middle East
01.2002 - 01.2006

Brand Manager – Snacks & Beverages

Tiffany Foods (IFFCO Group)
01.2000 - 01.2002

Marketing Specialist

Jotun Paints
01.1995 - 01.2000

MBA - Business Administration

University of Wollongong

Postgraduate Certificate - Product & Brand Management

Walden University

Certificate in Social Media Advertising - Social Media Marketing

- University of Colorado
Asmaa Al Tohamy