Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Asma Haneef

Manager, Strategy And Innovation
Toronto,ON

Summary

Highly motivated and results-oriented Manager with over 6 years of experience in strategy, innovation, and project management. Skilled in identifying market opportunities and implementing innovative solutions to improve customer experience and drive business growth. Adept at leading cross-functional teams, managing stakeholder relationships, and developing effective strategies to meet organizational goals.

Overview

6
years of professional experience
1
year of post-secondary education
4
Certifications

Work History

TD Bank
Toronto, ON

Team Manager, Strategy and Operations
03.2017 - 01.2021

Job overview

  • Assisted with creating new 'phone line system' for the officers which resulted in improving abandoned call rates by 15%
  • Collaborated with 10 cross-functional teams to design & introduce a new customer engagement product, launching with 90% of target feature set
  • Implemented agile methodology and product roadmap development to improve project delivery, resulting in a 30% reduction in project deadlines
  • Analyzed recovery data to identify trends and opportunities; increased recovery targets by 10% by facilitating training and communication on key findings
  • Led cross-functional teams to identify, prioritize, and implement innovative solutions, resulting in a 20% reduction in operational costs
  • Conduct A/B testing and product prototyping to validate new product ideas, resulting in a 40% increase in customer satisfaction


TD Bank
Toronto, ON

Operations Team Manager
02.2016 - 03.2017

Job overview

  • Collaborated with business partners and provided strategic direction in the execution of comprehensive product reviews, resulting in 10% more efficient resources.
  • Proven ability to drive a scorecard - leading a team of 18 officers, across Montreal and Toronto, resulting in a 25% increase in performance.
  • Directed successful launch of redesigned UI platform following QA tests, resulting in an 81% efficiency improvement for operations.
  • Oversaw project team of 10 to devise automation systems, reducing manual tasks by 29%
  • Developed and implemented KPIs for onboarding performance; created and executed personalized development plans for 50+ employees, resulting in a 20% increase in overall team productivity

TD Bank
Toronto, ON

Transitional Team Lead
01.2015 - 02.2016

Job overview

  • Participated in team projects, demonstrating an ability to work collaboratively and effectively
  • Handled 25 customer escalation complaints through highly effective problem resolution strategies; ability to take charge and provide innovative solutions and in-depth product knowledge
  • Identified process gaps to mitigate risk, assisted in creating process maps for over 15 processes which ensured maximum efficiency while providing legendary customer services
  • Ensured 100% quality control among the team through call listening, side by side coaching while also conducting SWOT analysis on various processes while completing tasks in a timely manner

Education

Ivey Business School, Western University
London, ON

MBA
03.2022 - 03.2023

Skills

    Microsoft Office

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Certification

Data Analysis, BrainStation

Timeline

Data Analysis, BrainStation

05-2023

Product Management Certificate, BrainStation

12-2022

Certified Scrum Mater Product Owner

10-2022

Ivey Business School, Western University

MBA
03.2022 - 03.2023

PMP

06-2021

Team Manager, Strategy and Operations

TD Bank
03.2017 - 01.2021

Operations Team Manager

TD Bank
02.2016 - 03.2017

Transitional Team Lead

TD Bank
01.2015 - 02.2016

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Asma HaneefManager, Strategy And Innovation