Daniel Wigginton

• Drove full price sales growth for both Mens Tops and Bottoms divisions through execution of holistic and guest-centered product strategies, focusing on newness and innovation
• Collaborated with crossfunctional teams to provide best in class in-store and ecommerce guest journey
• Lead and facilitated the development of a team of merchants both junior and senior through an emphasis on openness, inclusion, and merchandising excellence, leading to multiple promotions
• Collaborated with the regional manager and director group on the Merchandising Competencies, a series of guidelines for merchant development

• Led the Mens 2nd Layers and Outerwear regional merchandising teams in the absence of a Mens Tops manager
• Crafted and executed innovative product strategies that brought 2nd Layers and Outerwear classes to their highest sales leves to date
• Mentored junior team members, fostering a culture of openness and market-driven strategy
• Represented the merchandising organization in the Black Friday/Boxing Day taskforce two years running

Built the Mens 2nd Layers and Outerwear business from the ground up, growing assortment from a handful of styles to robust offerings and sales in each class from single digit millions to double digits in first three years in the position

Honed strategic skillset through market research, sales analysis, guest data, and product knowledge

Collaborated with crossfunctional partners and other class merchants on the Mens team to carve out a space for two fledgling classes in store, online, and in the seasonal buy budget

• Built and executed the West Elm Market concept, a two-door general store concept focused on local makers and events
• Transitioned to the mainline team and supported the Lighting, Mirrors, Wall Art, and Outdoor Furniture teams
• Spearheaded the launch of new modular lighting product in collaboration with design and product development teams
• Collaborated with store operations teams to ensure proper execution of in store displays