Ashwin Thirumurthy

Iconic Engine, XR Studio, LA

• Led the development of brand guidelines and visual styling for the successful launch of a groundbreaking VR game experience, ensuring consistent representation across diverse online media and app stores.
• Produced key visuals featured in marketing assets, including social media graphics, app store images, email templates, and web banners, aligning them with the brand's values.
• Owned the end-to-end content creation process from ideation to final approved visuals, encompassing look development, production asset setup, in-game content creation, and graphic design, collaborating with image retouchers to refine visuals.

Paragon Footwear, IND

• Collaborated with a renowned Indian footwear brand to support their rebranding and digital transition, with the launch of their lifestyle casual shoes.
• Developed 3D animations to showcase the launch of 30 new shoe models, deployed across social media, pre-roll ads, and web banners, driving brand visibility and engagement.
• Activities included initial ideation, storyboarding, product modeling and animation. Collaborated with external video producers to produce twelve high-quality 30-second product videos for the initial phase launch.

(Clients: HARMAN, Crate & Barrel, Home Depot, Digit, West Elm, Wayfair)

• Developed comprehensive brand guidelines and design systems for key visuals (Hero shots, lifestyle images) across 80+ products in the HARMAN luxury audio line (JBL, AKG, Under Armour, H/K) which accounted 75% of Stirred Creative's revenue.
• Crafted the brand identity, executed a successful market launch campaign, and supervised the production of compelling social media content for Digit, India's first fully online general insurance company.
• Led and managed a 7-member creative team, optimizing production processes, ensuring consistent quality, and providing mentorship and feedback.

• Responsible for producing key visuals and marketing collateral, including hero shots, lifestyle images, social media graphics, email templates, and web banners, for HARMAN's New Product Introduction (NPI) initiatives.
• Leveraged a diverse range of 2D and 3D art techniques to generate visually compelling assets for various sectors, including Product, Architecture, FMCG, Food and Beverage, Insurance, Automobile, and Packaging.
• Collaborated effectively with Art, Digital, and Strategy teams to establish design goals and provide consistent project direction, resulting in the creation of cohesive design solutions.

• Collaborated with senior art and accounts teams to design graphic layouts, create 3D visuals, and adapt assets, ensuring alignment with project objectives.
• Conducted thorough research to identify and present findings on the latest trends and best practices in digital content creation. Applied these insights to develop innovative concepts for internal design projects.

• Oversaw the daily operations for the logistic and marketing activities of the business.

• Managed the visual merchandising efforts for Panasonic's prominent in-store concession stands located in North-West London.
• Designed dedicated zones within the concession stand to effectively educate customers, showcase, and demonstrate new and existing products from the Panasonic Home electronics line.