Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ashmeet Bakshi Pasricha

Toronto,ON

Summary

Results-driven senior analytics professional with over 10 years of progressive experience in sales analytics, performance insights, and commercial effectiveness within the global pharma and aesthetics industry. Proven expertise in transforming complex data into strategic insights that drive sales growth, optimize territory alignment, and support incentive compensation planning. Adept at integrating data from various sources to create a unified view of sales dynamics. Skilled in managing cross-functional collaboration, leading analytics initiatives, and presenting findings to senior leadership using a clear, data-driven storytelling approach. Well-positioned to lead a high-impact sales insights function, and influence business strategy through data.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Sr Data Analyst - Sales Incentive Planning

AbbVie, Canada
09.2023 - Current
  • Conducted a comprehensive analysis of incentive compensation plans and sales team performance trends, resulting in a revised structure that boosted sales team productivity by 10%.
  • Led the integration of complex data from IQVIA, Claims, SAP and Veeva, translating it into actionable insights that were used to optimize territory alignments, and improve sales forecasting accuracy.
  • Collaborated with cross-functional teams to ensure alignment of incentive plans with business objectives, and regulatory compliance.
  • Developed and managed interactive dashboards (Power BI, Excel) that provided real-time visibility into KPIs and sales performance, enabling leadership to make data-driven decisions that increased operational efficiency by 20%.
  • Demonstrated proficiency in SFE KPIs to enhance incentive program effectiveness.
  • Delivered high-level presentations to senior leadership, translating complex data findings into clear, actionable business strategies.
  • Managed and automated reporting processes, reducing manual reporting time by 40%, and increasing team productivity.
  • Collaborated closely with Marketing, Sales, and International regional teams to define data requirements and deliver tailored insights that guided sales and marketing strategies.

Digital Operations Consultant

CIBC, Canada
07.2023 - 09.2023
  • Implemented automated workflows, resulting in a 30% increase in operational efficiency.
  • Developed digital dashboards that improved data visualization and reporting accuracy by 25%.
  • Utilized Microsoft development tools, including ADO, Azure, Power Automate, and Power BI, to mine and analyze data, providing timely and consistent reporting on a regular basis.
  • Collaborated with cross-functional teams to review current workflow processes, identify areas for improvement, and implement modern, automated workflows.
  • Managed relationships with CIBC Business Partners on credit-related activities, ensuring accounts operated within the terms and conditions of authorized credit.

Business Operations Consultant

ZS Associates, India
12.2019 - 02.2023
  • Led multiple BI and analytics teams to analyze datasets, design, and develop dashboards and visualizations to support client needs.
  • Established highly collaborative relationships with internal teams, external vendors, and clients.
  • Managed projects end to end, including RFPs, SOWs, strategy, project build, and delivery.
  • Supported the growth of associates and consultants in the team by setting clear goals and success metrics.
  • Collaborated with cross-functional teams to define and implement customer segmentation strategies, using advanced data analytics to refine targeting, and improve customer engagement.
  • Led 10+ cross-functional, geographically dispersed teams to gather and harmonize requirements for a global reporting solution used by 100+ countries.
  • Improved process efficiency by 25% by standardizing the end-to-end project management workflow.

Business Operations Associate Consultant

ZS Associates, India
07.2016 - 11.2019
  • Led project task execution and deliverables by ensuring progress, organizing project-related findings, and coordinating team meetings.
  • Managed complex incentive compensation (IC) programs, including IC plans, goal setting, and analysis of the financial impact on field payouts.
  • Ingested data from disparate data sources using SQL, and created data views used in BI tools, like Tableau.
  • Achieved a 50% reduction in quarterly operations costs by automating a client project based on SQL through Python.
  • Designed and enhanced reporting solutions for pharmaceutical clients such as Bayer, Gilead Sciences, Pfizer, and Astellas, leveraging industry knowledge across different therapeutic areas (Oncology, Cardiovascular, Immunology, etc.).

Business Operations Associate

ZS Associates, India
02.2014 - 06.2016
  • Developed and maintained ETL processes and BI reports for data visualization and analysis of key KPIs, including sales, channel activity, health information, market performance, financial measures, customer experience, patient, prescriber, market access, payer, and hospital data.
  • Derived actionable insights from data to drive business value, and enable senior leaders and clients to make data-driven decisions.
  • Experienced in working with pharmaceutical industry data sources such as Veeva CRM, IQVIA, and specialty pharmacies.
  • Developed and maintained data dictionaries, ETL processes, and MDM data mappings.
  • Set up QA/QC processes, which helped identify a major issue in a client deliverable that resulted in 10% top-line savings for the client.

Analytics Lead

Bridge Group Consultants
4 2023 - 6 2023
  • Analyzed Medical Device Reprocessing Department (MDRD) processes for one of the biggest hospitals in Canada, and designed a E2E process map. Reviewed the current state by conducting interviews with the MDRD team, identified gaps and shared recommendations for process improvement & future state.
  • Consolidated the data captured from 10+ stores of a home retail company for a professional services study. Analyzed the in-store data and created a BI report summarizing staff activities, time spent, frequency, customer interaction trends etc. and shared insights to meet the client objectives.

Education

MBA - Business Analytics

NMIMS
India

Bachelor of Technology - Electronics and Communication

IP University
India

Skills

  • Data visualization and reporting: Tableau, Power BI, Excel (Advanced)
  • Salesforce Effectiveness: Sales Forecasting, Incentive Compensation, Customer Segmentation and Targeting
  • Data integration: Alteryx, SSIS, Python, SQL

Certification

  • PL-300: Microsoft Power BI Data Analyst
  • Certified Master RPA Professional (Version 11), Automation Anywhere
  • Data Visualization and Communication with Tableau, Duke University

Timeline

Sr Data Analyst - Sales Incentive Planning

AbbVie, Canada
09.2023 - Current

Digital Operations Consultant

CIBC, Canada
07.2023 - 09.2023

Business Operations Consultant

ZS Associates, India
12.2019 - 02.2023

Business Operations Associate Consultant

ZS Associates, India
07.2016 - 11.2019

Business Operations Associate

ZS Associates, India
02.2014 - 06.2016

Analytics Lead

Bridge Group Consultants
4 2023 - 6 2023

MBA - Business Analytics

NMIMS

Bachelor of Technology - Electronics and Communication

IP University

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Ashmeet Bakshi Pasricha