Summary
Overview
Work History
Education
Skills
Timeline
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Ashlyn D. Walker

Los Angeles

Summary

Dynamic experiential producer with 8+ years of experience designing and executing large-scale live events, activations, and brand experiences for top-tier media and entertainment companies. Skilled in talent management, sponsorship integration, cross-functional team leadership, and on-site event execution. Known for blending creativity with flawless logistics to deliver high-impact, audience-centered results.

Overview

13
13
years of professional experience

Work History

Founder, Brand & Marketing Strategist

GGCI Agency
06.2018 - Current
  • Designed, executed, and managed live events and nationwide activations for major clients like WE tv’s Braxton Family Values, iHeart Media, Spotify, and college tours, amplifying brand awareness and driving consumer engagement.
  • Led press tours that secured features on major platforms like The Breakfast Club, BET, VH1, and Sister Circle, generating over 10M impressions and contributing to $3M+ in client sales.
  • Built brand partnerships by collaborating with network executives, sales, creative, and digital teams to secure sponsored ad placements, branded content opportunities, and influencer collaborations.
  • Oversaw celebrity event production such as So So Def’s 25th Anniversary, managing everything from venue selection, guest list curation, red carpet flow, talent wrangling, to branded giveaways and on-site promotions.

Business Development Manager

Triller LLC
12.2021 - 01.2023
  • Managed accounts across multiple high-profile Triller properties including Verzuz TV, Triller Fight Club, Triller Festival, and Triller Miami House, driving partnership deals and talent engagements.
  • Pitched, developed, and packaged original content concepts for both TV and online podcast distribution, expanding Triller’s media footprint and creating new revenue streams.
  • Partnered with major brands and entertainment IP to create innovative merchandise lines, branded activations, and introduced NFT collaborations for Verzuz, enhancing fan engagement and brand equity.
  • Built detailed event budgets and forecasts covering multi-million-dollar festivals, sponsorship packages, merchandise sales, and international vendor coordination.

Freelance Experiential Producer & Live Events

Essence Communications
06.2018 - 12.2022
  • Collaborated on the production of Essence Festival 2018 & 2019, coordinating multiple on-site activations, overseeing vendor load-in/load-out, managing sponsor deliverables, and ensuring seamless audience experiences at one of the nation’s largest Black cultural festivals.
  • Assisted with sponsorship activation logistics for Essence Black Women in Hollywood 2019, ensuring branded experiences met contractual obligations while enhancing audience engagement and sponsor satisfaction.
  • Provided hands-on talent management for Essence Black Women in Hollywood 2020, including prepping host Eve for red carpet, live cues, social media content, teleprompter use, and Essence media obligations, ensuring smooth execution under live production conditions.
  • Supported production team at the Essence x FX Kindred Screening 2022, overseeing green room setup, VIP logistics, guest parking coordination, and last-minute vendor adjustments under tight timelines.

News Producer

TMZ
08.2017 - 06.2018
  • Produced daily breaking and exclusive entertainment stories, pitching original angles and securing timely scoops under intense newsroom deadlines.
  • Managed a production calendar, scheduled field producers, coordinated photographers, and booked top-tier celebrity guests including Ashanti, Jamie Foxx, and Real Housewives of Atlanta stars for live digital and broadcast segments.
  • Oversaw talent appearance logistics, from on-site prep to digital asset management, ensuring high-profile guests met network standards and content expectations.

Publicity Coordinator

Z&F Agency
12.2015 - 07.2017
  • Built and maintained media lists, press calendars, and PR assets to support client campaigns, ensuring seamless communication between talent, media outlets, and brand partners.
  • Pitched clients for earned media placements across national press, digital platforms, and TV, driving increased visibility and coverage.
  • Conceptualized and launched creative social campaigns, including commemorative projects like the “25th Anniversary of the Los Angeles Riots,” aligning brand narratives with impactful community events.

Communications Intern

BET Networks
05.2012 - 12.2015
  • Supported publicity campaigns for top-rated programming including Being Mary Jane and the 106 & Park finale, helping drive audience engagement and viewership growth.
  • Contributed to BET Awards’ #AnythingCanHappen social media campaign, helping attract 7.6M live viewers by amplifying pre-show and on-site activations.
  • Coordinated BET Experience activations, vendor relations, budgeting, red carpet media placements, and celebrity handling for one of TV’s most-watched award shows.

Education

Certificate - Business Management of Entertainment

University of California, Los Angeles (UCLA)
Los Angeles, CA
01.2017

Skills

  • Experiential & Live Event Production
  • Talent & Celebrity Management
  • Brand Partnerships & Sponsorship Negotiation
  • Event Activations & Audience Engagement
  • Budgeting, Forecasting & Vendor Management
  • Press Tours & Media Strategy
  • Social Media Integration & Campaign Execution
  • Production Timelines & Team Coordination
  • Adobe Creative Suite
  • Final Cut Pro
  • CMS
  • LexisNexis
  • Concur
  • Microsoft Office Suite

Timeline

Business Development Manager

Triller LLC
12.2021 - 01.2023

Founder, Brand & Marketing Strategist

GGCI Agency
06.2018 - Current

Freelance Experiential Producer & Live Events

Essence Communications
06.2018 - 12.2022

News Producer

TMZ
08.2017 - 06.2018

Publicity Coordinator

Z&F Agency
12.2015 - 07.2017

Communications Intern

BET Networks
05.2012 - 12.2015

Certificate - Business Management of Entertainment

University of California, Los Angeles (UCLA)

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Ashlyn D. Walker