Collaborated cross-functionally to develop and achieve maximum brand awareness; Facebook, Instagram, YouTube.
Implemented monthly social media calendar; generating over 21,500 impressions.
Curated and distributed social media content; generating over 3,000 post interactions.
Identified target audience, tracked and analyzed social media data and on trend communication plans to engage individuals.
Partnership Marketing Coordinator
Live Nation
Toronto, ON
07.2022 - 07.2023
Supported Marketing director with the creation of asset deliverables, settlement requests, internal program trackers and presentation development utilizing (MS Word, Excel, Powerpoint).
Assisted with various marketing projects, scheduling, and biweekly meeting minutes ( MS Outlook and MS Word)
Developed and maintained scheduling procedures to ensure timely completion of projects.
Provided support in identifying critical path activities to ensure deadlines are met.
Conducted regular meetings with project teams to discuss progress and set goals.
Membership and Marketing Coordinator
Black Business and Professional Association
Toronto, ON
01.2022 - 05.2022
Developed marketing collateral (copywriting, social photo and video assets).
Managed and strengthened brand identity through social media advertising and digital marketing. (FB, Instagram)
Tracked insights, developed data-driven marketing reports, and created monthly content calendars for efficiency.
Managed and created written assets for mass contact and mailing list distribution.
Collaborated with upper management to plan and schedule meetings to define objectives, plans and initiatives.
Urban Youth Researcher
Pivot Canada
Ottawa/Toronto, ON
09.2020 - 01.2021
Collaborated with research team to identify relevant questions and determine best methods of data collection.
Summarized search results by preparing written reports, graphs, fact sheets and tables to showcase analytical skills.
Presented research using various types of compelling presentation methods.
Performed statistical, qualitative and quantitative analysis.
Education
Graduate Certificate - Sport Business Management - Honour Roll 3.70
Durham College
Oshawa, ON
05.2021
Bachelor of Arts - Communication And Media Studies Honours
Carleton University
Ottawa, ON
07.2020
Skills
Strong interpersonal and communication skills
Detail Oriented
Strong knowledge of Social Media Platforms
Insight Anaysis
Timeline
Partnership Marketing Coordinator
Live Nation
07.2022 - 07.2023
Membership and Marketing Coordinator
Black Business and Professional Association
01.2022 - 05.2022
Urban Youth Researcher
Pivot Canada
09.2020 - 01.2021
Content Creator and Public Relations Manager
Freelance
01.2019 - 01.2023
Graduate Certificate - Sport Business Management - Honour Roll 3.70
Durham College
Bachelor of Arts - Communication And Media Studies Honours