Ashley White

Driving Revenue & Innovation:

Responsible for a $5M+ revenue generating Direct to Consumer department with a focus in membership programs and ecommerce sales. Responsible for continual innovation of programs and products to maintain consumer and member engagement.

Leadership:

Responsible for recruitment, training and continual coaching of multiple team members. Responsible for workflow of 10+ direct reports who are responsible for sales and customer experience related to wine club shipments, e-commerce purchases and phone retail orders.

Administrative:

Directly handles product and wine supply, departmental profit & loss, drives wine club sales and membership acquisitions as well as reducing member attrition rates by developing and executing industry leading member subscription practices all while delivering excellence in service. Responsible for the discovery, creation, implementation and training of multiple new systems & process that can aid in revenue growth, efficiencies and result in a positive consumer impact and experience. Lead for departmental business planning, budgets, targets and revenue growth.

Best in Class Experiences:

First point of contact for a variety of customers. Builds a positive outgoing and ever growing relationship with consumers. Responsible for providing high level, first in class customer service and solutions.

Driving Revenue:

Held accountable for creating & driving revenue growth with sales of wine & wine related products with a goal to meet and exceed set targets.

Administrative:

Completes the set up and maintenance of customer/membership accounts. Create a variety of logs and transactional documents that aid in sales & consumer analytics.

Team Lead:

Act as a source of leadership and support for retail team members. Drive wine sales and provide incredible wine tastings and experiences to all visitors of the estate.

Guest Relations Representative:

Act as a personal concierge for every visitor of the estate by building a personalized itinerary upon each visit. A source of any and all information of local information business and organization to give a well rounded one-stop consumer experience.