Ashley Wallace
Tillsonburg,ON
Summary
Results-driven sales performer, with a solid history of success, bringing in new customers, managing revenue streams, and maintaining solid account relationships. Persuasive negotiation sills, with a strong drive to succeed.
Overview
13
13
years of professional experience
1
1
Certification
Work History
National Account Manager
Nuts to You
05.2024 - Current
- Identify profitable business leads and build a pipeline of prospective customers.
- Efficiently work with our broker, to help service and support account issues to maximize customer satisfaction.
- Build a food service profile, and grow from the ground up.
- Manage, support and grow business relationships with existing accounts and developed strategies to increase sales and revenue.
Account Manager
Joseph Ribkoff
09.2022 - 05.2024
- Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
- Facilitate client satisfaction and renewed customer relations to drive growth.
- Identify key geographic areas to enhance market penetration and maximize returns.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
National Account Manager
BakeMark Canada
12.2020 - 06.2022
- Efficiently resolve sales, service and account issues to maximize customer satisfaction.
- Communicate with purchasing to ensure inventory levels, and forecasts are met.
- Continue to maintain strong relationships, and build business.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Resolved complex problems to positively impact sales and business direction.
Director of Sales
Morton Food Service
10.2018 - 12.2020
- Formulated and presented innovative strategies to team members, and customers to build foundation for successful sales plans.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Responsible for managing all sales operations for the company.
- Coached 20 sales associates and Sales Managers in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings.
Regional Sales Manager
Morton Food Service
10.2016 - 11.2018
- Contacted key accounts regularly, and built strong relationships
- Achieved regional sales goals by completing routine ride alongs, resolving problems, training staff members, and completing action plans.
- Managed and motivated sales team to increase revenue and meet the company KPI's
- Exceeded targets by building, directing, and motivating the sales team.
Business Developer
Gordon Food Service
05.2012 - 09.2016
- Collaborated with sales, and marketing departments to support business objectives and client acquisition.
- Generated all new business for the street sales team
- Identified and pursued valuable business opportunities to generate new company revenue, and improve bottom line profit.
- Created reports and presentations detailing business development activities through the company CRM tool.
- Negotiated, prepared, and signed contracts with clients.
- Consistent business growth as a hunter.
Education
Personal Training Certification - Personal Training
CanfitPro
08-2025
Sommelier Level One Completed
Internation Sommelier Guild
2009
Culinary Apprenticeship
George Brown College
Toronto, ON1999
Culinary Management
Fanshawe College of Applied Arts And Technology
London, ON1997
Skills
- Sales Training
- Budgeting
- Data Analysis
- Sales Goals
- Sales Management
- Sales Planning
- Account Management
- Business-to-Business Sales
- Business Development
- Cold calling expertise
Accomplishments
Sales Developer of the year GFS 2013
Two time Winner Circle recipient GFS 2005 and 2015
Gold Club RecipientGFS 2009
Sales Rookie of the year GFS 2004
Canadian Culinary World Cup Team medalist Luxembourg 1998
Canadian Culinary Olympic Team medalist in Germany
Certification
Traincan Food Safety Trainer certification
Dynamic Training skills course
Presentation skills course
Leadership effectiveness certification
Coaching for performance
Sales Professional certification - Member #889591
Timeline
National Account Manager
Nuts to You
05.2024 - Current
Account Manager
Joseph Ribkoff
09.2022 - 05.2024
National Account Manager
BakeMark Canada
12.2020 - 06.2022
Director of Sales
Morton Food Service
10.2018 - 12.2020
Regional Sales Manager
Morton Food Service
10.2016 - 11.2018
Business Developer
Gordon Food Service
05.2012 - 09.2016
Sommelier Level One Completed
Internation Sommelier Guild
Culinary Apprenticeship
George Brown College
Culinary Management
Fanshawe College of Applied Arts And Technology
Personal Training Certification - Personal Training
CanfitPro