Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Ashley Wallace

Tillsonburg,ON

Summary

Results-driven sales performer, with a solid history of success, bringing in new customers, managing revenue streams, and maintaining solid account relationships. Persuasive negotiation sills, with a strong drive to succeed.

Overview

13
13
years of professional experience
1
1
Certification

Work History

National Account Manager

Nuts to You
05.2024 - Current
  • Identify profitable business leads and build a pipeline of prospective customers.
  • Efficiently work with our broker, to help service and support account issues to maximize customer satisfaction.
  • Build a food service profile, and grow from the ground up.
  • Manage, support and grow business relationships with existing accounts and developed strategies to increase sales and revenue.

Account Manager

Joseph Ribkoff
09.2022 - 05.2024
  • Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
  • Facilitate client satisfaction and renewed customer relations to drive growth.
  • Identify key geographic areas to enhance market penetration and maximize returns.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

National Account Manager

BakeMark Canada
12.2020 - 06.2022
  • Efficiently resolve sales, service and account issues to maximize customer satisfaction.
  • Communicate with purchasing to ensure inventory levels, and forecasts are met.
  • Continue to maintain strong relationships, and build business.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Resolved complex problems to positively impact sales and business direction.

Director of Sales

Morton Food Service
10.2018 - 12.2020
  • Formulated and presented innovative strategies to team members, and customers to build foundation for successful sales plans.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Responsible for managing all sales operations for the company.
  • Coached 20 sales associates and Sales Managers in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings.

Regional Sales Manager

Morton Food Service
10.2016 - 11.2018
  • Contacted key accounts regularly, and built strong relationships
  • Achieved regional sales goals by completing routine ride alongs, resolving problems, training staff members, and completing action plans.
  • Managed and motivated sales team to increase revenue and meet the company KPI's
  • Exceeded targets by building, directing, and motivating the sales team.

Business Developer

Gordon Food Service
05.2012 - 09.2016
  • Collaborated with sales, and marketing departments to support business objectives and client acquisition.
  • Generated all new business for the street sales team
  • Identified and pursued valuable business opportunities to generate new company revenue, and improve bottom line profit.
  • Created reports and presentations detailing business development activities through the company CRM tool.
  • Negotiated, prepared, and signed contracts with clients.
  • Consistent business growth as a hunter.

Education

Personal Training Certification - Personal Training

CanfitPro
08-2025

Sommelier Level One Completed

Internation Sommelier Guild
2009

Culinary Apprenticeship

George Brown College
Toronto, ON
1999

Culinary Management

Fanshawe College of Applied Arts And Technology
London, ON
1997

Skills

  • Sales Training
  • Budgeting
  • Data Analysis
  • Sales Goals
  • Sales Management
  • Sales Planning
  • Account Management
  • Business-to-Business Sales
  • Business Development
  • Cold calling expertise

Accomplishments

Sales Developer of the year GFS 2013

Two time Winner Circle recipient GFS 2005 and 2015

Gold Club RecipientGFS 2009

Sales Rookie of the year GFS 2004

Canadian Culinary World Cup Team medalist Luxembourg 1998

Canadian Culinary Olympic Team medalist in Germany


Certification

Traincan Food Safety Trainer certification

Dynamic Training skills course

Presentation skills course

Leadership effectiveness certification

Coaching for performance

Sales Professional certification - Member #889591

Timeline

National Account Manager

Nuts to You
05.2024 - Current

Account Manager

Joseph Ribkoff
09.2022 - 05.2024

National Account Manager

BakeMark Canada
12.2020 - 06.2022

Director of Sales

Morton Food Service
10.2018 - 12.2020

Regional Sales Manager

Morton Food Service
10.2016 - 11.2018

Business Developer

Gordon Food Service
05.2012 - 09.2016

Sommelier Level One Completed

Internation Sommelier Guild

Culinary Apprenticeship

George Brown College

Culinary Management

Fanshawe College of Applied Arts And Technology

Personal Training Certification - Personal Training

CanfitPro

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