Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Ashley Topp

San Diego,CA

Summary

Dynamic Sr. Product Manager with track record in driving product development and AI / platform strategy. Expertise in experimentation, agile methodologies, data analysis, and stakeholder communication. Strong focus on team collaboration and delivering impactful results. Reliable, adaptable, and skilled in prioritizing and solving complex problems.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sr. Product Manager

Intuit
11.2021 - Current
  • Shipped first AI capabilities for pre-auth users resulting in top of funnel conversion for new customers and improved containment metrics for existing users; Verbatim: how did you manage to pull off launching AI out-of-product before the in-product team? - Director of Product Management
  • Developed an entire pre-auth personalization strategy which I relentlessly defended to the point of probably being annoying - it drove $10M in it's first year via targeted upsell/cross-sell offers
  • Unlocked the potential of our teams by weaving in testing capabilities (A/B testing, Multi-armed bandit) enabling them to move with speed without any dependencies on engineering resources.
  • Improved user experience and drove higher adoption of platform capabilities through rapid experimentation + close collaboration with design, development, analytics and stakeholders
  • All the other PM things: Led platform strategy and managed product roadmaps, led cross-functional teams, ruthlessly prioritized (i.e. said "no" to a lot) and most importantly I drove business outcomes.

SEO, Digital Marketing

Inseev Interactive, Digitopia
10.2017 - 11.2021
  • In a past life I was a "wearer of many hats" in a small but VERY productive marketing agency
  • I have a deep understanding of what it takes to have a successful inbound marketing and sales funnel which has served me well in every other area of my career
  • I found my niche in SEO (search engine optimization) and CRO (conversation rate optimization) where I supported 15+ clients and around ~$500K MRR for small-medium businesses across many industries. During those years I fully designed and drove content strategy to acquire traffic AND their experimentation strategy to convert it.

Project Manager / Scrum Master

Cambia Health Solutions
09.2016 - 10.2017
  • Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
  • Planned, designed, and scheduled phases for large projects.
  • Led scrum ceremonies and oversaw prioritization of work across many teams
  • My favorite (and most complex) project that I led was a capability that allows patients to aggregate all of their medical documents from many offices, doctors, etc. into one place and extract critical insights (I was doing RAG before it was cool)

Skills

  • AI Strategy
  • Platform Strategy
  • Cross-functional collaboration
  • Product roadmaps
  • Strategic planning
  • Product development

Certification

  • Certified ScrumMaster (CSM) - Scrum Alliance.
  • Technical Product Management - ProductHQ
  • AI Product Management - ProductHQ

Timeline

Sr. Product Manager

Intuit
11.2021 - Current

SEO, Digital Marketing

Inseev Interactive, Digitopia
10.2017 - 11.2021

Project Manager / Scrum Master

Cambia Health Solutions
09.2016 - 10.2017

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Ashley Topp