Ashley Thurston
Smiths Falls ,ON
Summary
A motivated and dedicated worker with excellent interpersonal skills and an employment history rooted in client relations. Possesses organizational skills to ensure the ability to balance tasks and work within strict deadlines. A keen attention to detail and a solid knowledge of an array of software that ensure the completion of consistent and quality documentation.
Overview
2
2
years of professional experience
Work History
Marketing and Communications Coordinator
Wellington West Business Improvement Area
01.2023 - Current
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Devised and executed integrated, online and direct marketing campaigns.
- Research news and updates that pertain to businesses (road closures, grants, by-laws, policy and legislation).
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Creation of social media content and marketing campaigns.
- Creation of contracts for outside hires and documentation of internal policies.
- Coordinate creation of print materials (local advertisement, digital advertisement, newspaper ads, magazine spreads, etc...)
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
- Conduct public outreach to maintain a relationship with existing membership.
- Manage and update merchant directory, seasonal landing pages, and any website media.
- Report to, and coordinate actions with, each committee. Ensuring all documentation is relevant and up to date.
- Record accurate notes, draft and complete meeting minutes of all weekly board and committee meetings to submit to the City of Ottawa.
- Event coordination where applicable including member onboarding and event management and set up.
- Continual support of the Executive Director.
- Used the following tools; WordPress, Slack, Google Suite, Zoom, Google Meets, HootSuite, MetaBusiness Suite, Adobe Creative Suite, Microsoft Suite, HubSpot Beaver Builder, and Canva.
Event Coordinator
Art House Cafe
12.2021 - 01.2023
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- First point of contact for all clients.
- Collaborated with hosts to create envisioned event while considering available resources.
- Developed post-event reports to determine effectiveness of each event.
- Coordinated catering, sound, lighting, and staffing for events.
- Scheduled marketing for any public events.
- Maintained accurate client records.
- Updated internal and external booking calendars with key information.
- Create and submit invoices to vendors.
- Collect and synthesize market research data. Present findings on competition such as sales, pricing, and amenities.
- Worked alongside accounting team to create and maintain accurate record of business documentation that is carefully uploaded and filed.
- Used software such as Outlook, Google Suite, Square Space, Telegram, HubDoc, Homebase, and POS.
Education
Paralegal
Algonquin College
Ottawa, ON09.2021
Law Clerk
Algonquin College
Ottawa, ON05.2020
Skills
- Marketing Plan Development
- Website Management
- Digital Communications
- Customer Engagement
- Stakeholder Relations
- Legal Writing
- Office Administration
- Report Preparation
- Legal Research
- Email Marketing
- Negotiation
Timeline
Marketing and Communications Coordinator
Wellington West Business Improvement Area
01.2023 - Current
Event Coordinator
Art House Cafe
12.2021 - 01.2023
Paralegal
Algonquin College
Law Clerk
Algonquin College
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