Ashley Taylor
Events Industry Professional
Toronto,ON
Summary
. Experience Event Manager with background in planning events such as weddings, galas, social events and religious celebrations. Strong organizational skills with success in managing multiple events and executing simultaneous events.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Senior Wedding Planner
Chic Events Inc
01.2023 - 10.2023
- Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations.
- Compiled contracts for vendors and clients prior to starting work to meet legal, health and safety obligations.
- Created and designed tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
- Scheduled appointments with potential clients to discuss wedding plans.
- Planned, executed and managed every detail of multi-day weddings of over 400 guests
- Developed and adhered to timelines to keep ceremony and reception running smoothly.
Wedding and Social Sales Specialist
Epiq Vision
01.2022 - 01.2023
- Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
- Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
- Provided first-rate service to all customers and potential customers.
- Built rapport with customers and assessed needs to make product recommendations and upsell.
- Drafted, finalized and submitted paperwork to complete sales.
- Demonstrated product features, answered questions and persuasively overcame objections.
- Advised, sold and configured A/V products in single and multiple transactions, averaging $100,000 in sales.
- Developed custom proposals for high-value prospects, successfully closing major deals
- Negotiated favorable contract terms, securing long-term business partnerships with key accounts
Event Manager
Leave It T.O. Us
02.2017 - 03.2020
- Trained and supervised event staff to complete tasks on time.
- Scheduled work hours for 300 employees to achieve adequate manpower coverage.
- Coached and developed associates to improve soft skills and recovery techniques.
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
- Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
- Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
- Organized, coordinated, and deployed various events while focusing on delivering superior customer service.
- Enhanced attendee experience through careful selection of venues and catering providers
Food and Beverage Coordinator
Metro Toronto Convention Centre
Toronto, Ontario
04.2017 - 12.2017
- Developed lasting relationships with patrons through personalized service fostering loyalty.
- Implemented new menu items, contributing to increased sales and customer satisfaction.
- Coordinated with kitchen staff to ensure timely delivery of orders, resulting in smooth restaurant operations.
- Worked closely with chefs on menu development based on seasonal ingredients availability.
- Increased revenue by upselling premium products during peak hours, utilizing effective sales techniques.
- Selected wine, beer and alcohol products based on customer feedback and local product availability.
Education
Diploma - Wedding & Event Management
Manchester College
Surrey, UK 09.2011 - 06.2013
WPIC Certificate - Wedding Planning
Wedding Planners Institute of Canada
Toronto, ON 11.2009 - 01.2010
Diploma - Event & Meeting Management
George Brown College
Toronto, ON 09.2009 - 12.2009
Skills
Critical Thinking
Timeline
Senior Wedding Planner
Chic Events Inc
01.2023 - 10.2023
Wedding and Social Sales Specialist
Epiq Vision
01.2022 - 01.2023
Food and Beverage Coordinator
Metro Toronto Convention Centre
04.2017 - 12.2017
Event Manager
Leave It T.O. Us
02.2017 - 03.2020
Diploma - Wedding & Event Management
Manchester College
09.2011 - 06.2013
WPIC Certificate - Wedding Planning
Wedding Planners Institute of Canada
11.2009 - 01.2010
Diploma - Event & Meeting Management
George Brown College
09.2009 - 12.2009
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