Summary
Overview
Work History
Education
Skills
Websites
Professional Highlights
Timeline
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ASHLEY TAYLOR

Burlington,ON

Summary

Passionate graphic designer with nearly three years of experience in transforming company visions into tangible, creative business solutions. With a background in packaging design, I have built my career thus far around the importance of visual communication. It is this belief that drives my passion for all aspects of design. From research to ideations, concepts to mock-ups and finally seeing a client's vision come to life is what pushes me to be better. Going forward it is my personal goal to continue growing as a designer and welcome new opportunities to help convey important stories through my designs.

Overview

7
7
years of professional experience

Work History

Graphic Designer

Titanio Travel Goods Group
11.2022 - 09.2023
  • Successfully created new branding for the 2024 product line
  • Participated in design discussions, brainstorming and suggesting ideas for new product line extensions
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
  • Oversaw customer orders for global distribution, preparing packaging files for mass production.

Jr. Graphic Designer

Travelway Group International
10.2017 - 03.2020
  • Created detailed 2D product concepts featured in presentations designed to help clients such as Air Canada, Skechers, and Shopper's Drug Mart make decisions for future product line extensions
  • Designed tags and packaging for Walmart, K-Mart, Hudson's Bay Company, etc; adhering to client brand standards; organizing information in the clearest and neatest format to ensure customer understanding
  • Redesigned outdated design concepts for a fresh, modern look that resonated with target audiences
  • Designed over 50+ patterns based on back-to-school fashion trends and accessories

Packaging & Graphic Design Associate

Mercari Marketing - Start-up
01.2017 - 04.2017
  • Collaborated with the owner to create new product packaging focusing brand identity
  • Developed product line-extension concepts and full POG layouts for Joe Fresh, Wal-mart and Giant Tiger.
  • Designed die lines and labels for the launch of 5 new products under the brand Pink Frog Pet Products

Education

Advanced Diploma, Package & Graphic Design Program -

Humber College
Toronto, ON

Skills

  • Proficient in Photoshop
  • Illustrator
  • InDesign Knowledge
  • Print Production
  • Pattern Design
  • Logo Design
  • Learning Figma program
  • Learning Adobe XD

Professional Highlights

  • Conducted on-location research for a swing-tag redesign; providing a cleaner more interesting layout to attract consumers.
  • Created a custom logo for a start-up events planning business. Conveying the message of unity and uplifting communities through the use of playful typography.
  • Designed a 4ft nail polish display. One of the first projects I worked on as an intern; paying close attention to die line specs, I created an engaging layout for Ceramic Glaze spring collection.

Timeline

Graphic Designer

Titanio Travel Goods Group
11.2022 - 09.2023

Jr. Graphic Designer

Travelway Group International
10.2017 - 03.2020

Packaging & Graphic Design Associate

Mercari Marketing - Start-up
01.2017 - 04.2017

Advanced Diploma, Package & Graphic Design Program -

Humber College
ASHLEY TAYLOR