Published photographer and entrepreneur with nearly a decade of experience building a successful photography business. As the founder of Ashley St Germain Photography, I specialize in editorial-style imagery that captures the essence of anyone in front of my lens. Featured in RV Magazine and Rootless Living Magazine, my work elevates brands through strategic visual storytelling. With expertise in creative direction, social media marketing, and business strategy, I’ve grown a loyal client base across Canada, working with small businesses, tourism boards, and national brands to deliver impactful photography that drives recognition and engagement.
Key Responsibilities:
• Lead and manage all aspects of a successful photography business, including branding, marketing, and client relations.
• Specialize in brand photography, working with visionaries, thought leaders, and entrepreneurs to elevate their personal and business brands through editorial-style photography.
• Deliver exceptional client experiences by understanding brand values, capturing the essence of individuals and businesses in visual storytelling.
• Develop tailored photo sessions, from conceptualization to post-production, ensuring high-quality results that align with client goals and brand vision.
• Handle business development, securing new clients and maintaining long-term relationships, leading to repeat business and referrals.
Achievements:
• Built a loyal client base, including cross-provincial contracts with clients in Ontario.
• Managed photography projects from start to finish, working on location without a dedicated studio.
• Developed a strong personal brand on Instagram (@ashley.st.germain), utilizing storytelling and visual content to engage an audience
• Successfully rebranded the business to focus on niche markets
• Grew business through consistent networking, social media marketing, and word-of-mouth referrals.
Key Responsibilities:
•Managed day-to-day operations, including inventory control, sales, and staff management for a high-traffic sports retail store.
• Led and mentored a team of 20 employees, conducting training and performance evaluations to ensure operational efficiency and excellent customer service.
• Resolved escalated customer issues, improving customer satisfaction.
• Recruited, hired, and trained new team members, providing ongoing feedback and support.
• Maintained positive customer relationships by promptly addressing service inquiries and concerns.