Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Ashley Murray

West Hills,CA

Summary

Seasoned product manager with over 12 years of digital and technology experience working with emerging and new technologies. Managed and launched complex projects for theme parks, live events and entertainment products from strategy and concept to guest testing, launch and live ops all, while also ensuring that the creative vision is realized. Strong ability to work all levels across companies from designers, engineers, developers to senior and site leadership.

Overview

10
10
years of professional experience

Work History

Manager, Interactive Experiences

Disney Experiences
09.2022 - Current
  • Leading product strategy and managing team for new interactive experience that incorporates AR, show physical props, and wearables including product development, site partnership, consumer testing, and technical integration across multiple Disney systems.
  • Led team of 10 developers, designers, product managers and project managers on multi-phased project from ideation to launch

PRODUCT MANAGER

DISNEY EXPERIENCES
05.2021 - 09.2022
  • Responsible and managed creation, content, product development and launch of MagicBand+, Quest Engine and Disney Fab50 Quest at Walt Disney World.
  • Developed and maintained live ops strategy for Play Disney Parks including weekly trivia engine which increased at home engagement by 40%.

STRATEGIC OPERATIONS MANAGER

DISNEY EXPERIENCES
07.2018 - 05.2021
  • Responsible and managed operating model for CTO office including business review updates and Greenlight Review process.
  • Managed a team of 5 product analysts and project managers implementing Smartsheet integration across all DPEPTD as well as managing all workflows and process for entire segment.

PROJECT MANAGER

E! News
02.2017 - 07.2018
  • Managed team of 50 developers, project manager, content editors, and designers for large-scale site redesign across desktop, mobile web, and native applications from concept to launch including all UX, design and tech spec deliverables as well as training entire E! Online global editorial staff on updated site and CMS.
  • Established effective communication among team members for enhanced collaboration and successful project completion.
  • Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.

SENIOR DIGITAL PRODUCER

TELESCOPE, INC
11.2013 - 02.2017
  • Managing all aspects of project lifecycle including client weekly calls, daily SCRUMS, maintaining JIRA Board, building and maintaining schedules, managing developers, project coordinators, QA team and designers, addressing client feedback, sending final deliverables, and securing all technical and design requirements for campaign.
  • Working with clients to create digital products, websites and applications for multiple devices while helping clients connect to their target audience across every screen including social, mobile, and desktop.

Education

Bachelor of Science - Marketing Communications, Public Relations and Advertising

Emerson College
Boston, MA

Skills

  • Problem solving
  • Organization
  • Collaboration
  • Leadership
  • Smartsheet
  • FIGMA
  • Jobs to Be Done Framework
  • Microsoft Office
  • Jira and Confluence
  • Adobe Analytics

Accomplishments

    Women + Tech Berg Leader

    For the past 4 years, I have been a leader within the Women + Tech Berg, which is a volunteer organization to empower women and allies through profession development opportunities and equip leaders with resources to increase representation of women in technology. I lead a team of 3,600 members across 6 chapters across the country spanning the entire Walt Disney Company.

Timeline

Manager, Interactive Experiences

Disney Experiences
09.2022 - Current

PRODUCT MANAGER

DISNEY EXPERIENCES
05.2021 - 09.2022

STRATEGIC OPERATIONS MANAGER

DISNEY EXPERIENCES
07.2018 - 05.2021

PROJECT MANAGER

E! News
02.2017 - 07.2018

SENIOR DIGITAL PRODUCER

TELESCOPE, INC
11.2013 - 02.2017

Bachelor of Science - Marketing Communications, Public Relations and Advertising

Emerson College

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Ashley Murray