Ashley Locke
Long Beach
Summary
Dynamic and detail-oriented writer with 10 years of proven experience in creating persuasive, high-converting copy for beauty companies. Seeking to leverage my expertise in engaging storytelling and strategic marketing to enhance brand visibility and drive sales. Committed to producing innovative content that resonates with target audiences while maintaining brand voice and integrity.
Overview
4
4
years of professional experience
Work History
Freelance Beauty Writer
IPSY
07.2024 - Current
- Produce 4-5 SEO-driven articles per month utilizing exceptional writing, editing, and proofreading skills to produce easy-to-read and error-free content
- Maintain relationships with experts across the beauty community
Freelance Commerce Writer
The Daily Beast
02.2025 - Current
- Produce well-researched, first-person articles that drive affiliate revenue
- Interview experts by email and maintain PR relationships
- Brainstorm pitches monthly
Contractor
Ruggable
05.2025 - Current
- Produce copy that adheres to brand identity across a variety of verticals, including newsletters, product pages, and more
- Format copy to alight with project-specific guidelines
- Support client projects from planning to on-time completion of quality deliverables
Freelance Copywriter
DESIGNME Hair
07.2024 - 03.2025
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
- Customized brand message to reach and capture target audience interest and drive engagement
- Selected high-quality photos and videos to complement written copy
- Consulted with editors to shape story and eliminate any errors
Accounts Payable Temp
Hotel Maya
02.2025 - 05.2025
- Processed and verified a high volume of invoices accurately to ensure correct coding and approvals
- Managed weekly payment runs via check, ACH, and wire transfers
- Reconciled vendor statements and resolved invoice or payment discrepancies
- Maintained and updated vendor records, W-9s, and payment terms
Editorial Manager
Mane by Jen Atkin
01.2024 - 05.2024
- Built and managed blog content creation timelines for Mane Addicts and Mane to streamline content creation and editing processes
- Wrote high-ranking, SEO-driven blog content for ManeAddicts.com and HeyMane.com that drew in 500K pageviews
- Managed and mentored freelance writers and social content contributors
- Edited and reviewed content for grammar, spelling, and punctuation
- Designed copy for SMS, newsletters, product packaging, Sephora visual merchandising, and PDPs for HeyMane.com and Sephora.com
- Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content
- Collaborated with design, editorial, and marketing departments to meet desired content goals
- Produced and edited social video content
Lead Editor
Mane by Jen Atkin
05.2021 - 01.2024
- Facilitated Mane Addicts blog production of 70+ SEO-optimized articles per month, growing traffic to 1M weekly
- Developed monthly editorial calendar
- Edited and reviewed content for grammar, spelling, and punctuation
- Utilized SEO techniques to optimize content for search engine rankings
- Managed and mentored freelance writers
- Pitched content strategies and managed asset acquisition
- Designed copy for SMS, newsletters, and product packaging
Education
Bachelor of Arts - Communication
California State University - Fullerton
Fullerton, CA05.2015
Skills
- SEO strategies
- Content development
- Copyediting
- Client collaboration
- Trending stories
- Effective writing
- Copywriting
- Idea brainstorming
- Content editing
- Excellent grammar
- Fact-checking
- Multimedia writing
- Collaboration
Timeline
Contractor
Ruggable
05.2025 - Current
Freelance Commerce Writer
The Daily Beast
02.2025 - Current
Accounts Payable Temp
Hotel Maya
02.2025 - 05.2025
Freelance Beauty Writer
IPSY
07.2024 - Current
Freelance Copywriter
DESIGNME Hair
07.2024 - 03.2025
Editorial Manager
Mane by Jen Atkin
01.2024 - 05.2024
Lead Editor
Mane by Jen Atkin
05.2021 - 01.2024
Bachelor of Arts - Communication
California State University - Fullerton
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