Ashley Hemmings
Calgary,AB
Summary
Dynamic Key Account Manager with a proven track record at Old Dutch Foods, driving $20M in annual sales through strategic account management and innovative product placement. Expert in financial analysis and relationship building, I excel in fostering client loyalty and enhancing brand visibility, ensuring sustained revenue growth and market success.
Overview
7
7
years of professional experience
Work History
Key Account Manager
Old Dutch Foods
04.2022 - Current
- Manage a portfolio of 7 strategic gas and convenience accounts, including major clients such as Circle K and Shell, responsible for approximately $20,000,000 in annual sales. Drive product sales while fostering long-term, mutually beneficial client relationships to ensure sustained revenue growth and account retention.
- Lead the successful listing and market introduction of new products, coordinating optimal product placement and executing targeted promotional strategies to maximize visibility, consumer adoption, and shelf performance.
- Oversee the seamless execution of sales promotions, taking charge of in-store displays, and driving impactful marketing initiatives that boost product sales, enhance brand awareness, and deepen customer engagement.
- Develop and refine planograms tailored to each account’s unique needs, ensuring effective product placement that drives sales growth and aligns with customer preferences and store layouts.
- Collaborate closely with clients to design customized contests, incentives, and loyalty programs that increase sales velocity, drive product turnover, and foster a deeper connection between the brand and consumers.
- Manage and optimize financial performance for assigned accounts by monitoring budgets, analyzing sales trends, and implementing strategic product assortments and promotions to ensure consistent profitability and account growth.
Server
The Keg Steakhouse + Bar
Calgary, Alberta
03.2018 - Current
- Deliver high-quality guest experiences by confidently guiding customers through premium steak selections, cooking styles, and complementary food pairings.
- Utilize a strong understanding of wines, cocktails, and spirits to recommend drink pairings and drive incremental beverage sales.
- Support seasonal menu and drink feature rollouts by introducing guests to limited-time offerings, and sharing product knowledge.
- Serve as a peer trainer for new serving staff, providing hands-on guidance in service standards, product knowledge, and guest engagement to ensure team consistency and confidence.
- Balance multiple tables and service priorities in a fast-paced, high-volume environment, while maintaining exceptional attention to detail and hospitality.
- Represent The Keg brand by consistently delivering polished, knowledgeable, and personalized service that builds guest trust and drives return visits.
Bakery Specialist
Weston Foods
01.2020 - 04.2022
- Spearheaded the training of 30 bakery staff during new store openings, ensuring the seamless integration of Weston's frozen products by providing expert guidance on preparation, execution, and quality standards.
- Drove product excellence by conducting in-depth in-store audits, optimizing planograms, ensuring product freshness, and uncovering merchandising opportunities to boost sales.
- Partnered with the Key Account Manager to craft compelling contracts and presentations, actively supporting sales initiatives to enhance client relationships and fuel business growth.
- Led product launches, coordinating with store teams to ensure successful rollouts and optimal product placement for maximum visibility.
- Monitored sales performance and provided actionable insights to improve product positioning, drive customer engagement, and increase profitability.
Sales Representative
Core-Mark
01.2018 - 12.2019
- Managed one of the Territory’s largest revenue-generating regions, spanning from Calgary North to Banff, covering 50+ locations. Drove growth by selling Core-Mark programs and products to convenience and gas stores, while actively hunting new business by securing accounts at newly opened stores.
- Built and maintained strong relationships with key store owners and managers, ensuring repeat business and long-term partnerships.
- Responsible for forecasting, taking orders, and optimizing product assortment to meet client needs and maximize sales.
- Provided exceptional customer service, addressing client inquiries, resolving issues, and delivering tailored product solutions.
- Conducted regular store visits to monitor inventory, ensure product availability, and support in-store merchandising for increased sales.
Education
Business Diploma -
SAIT Polytechnic
Calgary, Alberta04-2018
Skills
- Account and relationship management
- Sales forecasting and product placement
- Financial analysis and market entry
- Cross-functional collaboration
- Data-driven decision-making
- Beverage and spirits expertise
Timeline
Key Account Manager
Old Dutch Foods
04.2022 - Current
Bakery Specialist
Weston Foods
01.2020 - 04.2022
Server
The Keg Steakhouse + Bar
03.2018 - Current
Sales Representative
Core-Mark
01.2018 - 12.2019
Business Diploma -
SAIT Polytechnic
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