ASHLEY HALL
Tiburon
Summary
Results-driven retail leader with 8+ years of experience managing high-volume, top-performing stores for premium brands. Proven track record of driving sales growth, developing high-performing teams, and executing strategic initiatives in fast-paced environments. Skilled in business analysis, operational leadership, and cross-functional collaboration with senior leadership to deliver consistent results and exceptional customer experiences.
Overview
10
10
years of professional experience
Work History
General Manager - Williams Sonoma
Williams-Sonoma, Inc.
Corte Madera, California
02.2023 - Current
- Oversee top performing, high volume location with direct exposure to executive leadership.
- Maintain strong cross-functional relationships with senior executives contributing to consistent store success and performance
- Provide ongoing actionable feedback to corporate partners on product, technology, and in-store operations, influencing company-wide improvements
- Built and cultivated internal talent, successfully promoting 5+ team members into leadership positions
- Led high volume seasonal hiring for peak season, recruiting and onboarding 100+ associates to meet operational demands
- Served as “Credit Captain” and current “Registry Captain” leading execution of strategic initiatives and supporting performance across the district
- Manage store operations and drive execution of visual merchandising standards, enhancing customer experience and supporting sales performance
- Prioritize, plan, and adjust schedules and daily agendas to meet business goals; hold team accountable to achieving goals
- Train and motivate all associates through ongoing programs in sales, customer service, and product knowledge
- Assess performance and provide ongoing feedback Complete and deliver performance appraisals and development plans
- Ensure team provides an exceptional customer experience in the store to achieve world-class service standards
- Maintain presence through effective floor management and ensure staff coverage in all areas of the store as needed
General Manager
Williams-Sonoma, Inc.
Sacramento, California
03.2022 - 02.2023
Associate Store Manager - Williams Sonoma
Williams-Sonoma, Inc.
San Francisco Bay Area
10.2020 - 03.2022
- Promotes a sales culture by motivating and inspiring others to achieve individual and team measurable goals.
- Manages Units Per Transaction, Average Trans, Conversion and Sales Per Hour.
- In partnership with the General Manager, provides leadership by analyzing Week To Date, Month To Date, Year To Date sales and develops action plans to drive top line sales.
- Reviews payroll budgets and P&L to ensure store’s contribution is on target. Ensures the individual and collective skills of the team are effectively utilized, building a strong People First culture.
- Prepares for future growth by identifying on-going personnel needs, actively recruiting and hiring top talent.
- Develops contests and other motivational programs to motivate associates to increase sales and raise team spirit
- Controls payroll and manages store operating procedures including supply levels, courier costs, cash control and correct billing and coding. Ensures appropriate follow up
- Analyzes business trends, inventory levels and customer feedback and makes appropriate merchandising/display adjustments
- Assess associate performance and provide on-going feedback through one-on-ones, developmental plans and performance appraisals
General Manager - Pottery Barn Teen
Williams-Sonoma, Inc.
Mill Valley, California
04.2019 - 05.2020
- Lead overall store operations and profitability with responsibility for achieving sales, payroll, and operating contribution results.
- Champion company initiatives, ensuring timely execution of short and long term retail strategy and action plans.
- Develop and execute strategy to drive sales and build customer loyalty through store programs including but not limited to networking, culinary classes and events, credit card, and community outreach.
- Model exemplary service and ensure managers perform effective floor supervision to drive sales while maintaining exceptional customer service and visual presentation.
- Recognize and motivate associates to build loyal customer relationships.
- Train and motivate all associates through on-going programs in sales, customer service and product knowledge.
- Prepare associates for increased levels of responsibility using individual development plans and Division of Responsibility assignments.
- Maximize team and individual performance through consistent coaching and feedback using performance management processes.
- Actively network, interview, select and onboard associates.
- Build positive working relationships with store team, District Manager and brand partners to clarify priorities, share business insight and best practices.
- Communicate openly to create an environment where all associates are treated fairly and with dignity and respect.
- Forecast and adjust monthly payroll to maximize productivity, achieve sales/payroll goals and complete workload.
- Assess store metrics and associate behaviors to identify strengths and opportunities to maximize store results.
- Plan and delegate key initiatives. Collaborate with team to anticipate challenges.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met including workplace safety, risk management, merchandise management, and loss prevention.
Assistant Store Manager
Michael Kors
San Francisco Bay Area
04.2018 - 04.2019
- ESSENTIAL JOB RESPONSIBILITIES
- Meet personal and store sales goals
- Assist in the tracking, monitoring, and communication of business results
- Ensure an elevated level of sales and service is practiced by all associates; lead by example
- Continue to develop personal sales techniques and assist in the development of associates’ sales techniques to maximize sales
- Ensure all sales related policies and procedures are maintained
- CUSTOMER SERVICE
- Ensure all associates provide the highest level of customer service
- Build and maintain repeat clientele by utilizing personal client book and assisting staff with utilizing their client books
- Resolve all client problems and complaints quickly and effectively
- Assist sales associates with various customer service issues
- OPERATIONS
- Collaborate with store manager in risk management, physical security, store cash controls, and inventory management
- Execute management register functions
- Participate in inventories
- Execute cash control procedures including bank deposits, safe funds, petty cash
- MERCHANDISING / VISUAL
- Ensure selling floor is clean, organized, and aligned with brand standards
- Ensure deliveries are processed in a timely manner
- Identify and communicate product concerns
- Communicate inventory needs
- HUMAN RESOURCES
- Assist in recruitment, training, and development
- Support payroll processes
- Evaluate associate performance and provide feedback
- Resolve HR issues in partnership with HR
- Ensure professional image and grooming standards
Lead Sales
American Girl
Denver, Colorado
08.2016 - 03.2018
- Support the retail sales manager in all business functions including merchandise management, business analysis, and staff development.
- Execute supervisory duties including floor presentation, coaching staff, monitoring business, scheduling, and performance tracking.
- Lead by example by delivering exceptional customer service.
- Serve as Manager on Duty, resolving customer concerns and overseeing the sales floor.
Education
High School Diploma -
Arapahoe High School
05-2015
Skills
- Leadership and team building
- Problem resolution
- Operations management
- Team player
- Training and coaching
- Relationship building
- Staff training/development
- Employee scheduling
- P&L management
- Schedule management
- Staff supervision
- Goal setting
Timeline
General Manager - Williams Sonoma
Williams-Sonoma, Inc.
02.2023 - Current
General Manager
Williams-Sonoma, Inc.
03.2022 - 02.2023
Associate Store Manager - Williams Sonoma
Williams-Sonoma, Inc.
10.2020 - 03.2022
General Manager - Pottery Barn Teen
Williams-Sonoma, Inc.
04.2019 - 05.2020
Assistant Store Manager
Michael Kors
04.2018 - 04.2019
Lead Sales
American Girl
08.2016 - 03.2018
High School Diploma -
Arapahoe High School