Hi, I’m
Ashley Gould
Richmond,BC
Summary
Resourceful small business development specialist with a passion for agroecology and food sovereignty. Skilled at developing print or digital marketing campaigns, brand strategy, organization and execution. Seeking a career in a field that prioritizes green work and the promotion of small-scale farming. My goal is to bridge my communications skills with my interest in pursuing a career with positive environmental & social impact.
Overview
13
years of professional experience
Work History
Roadhouse Distribution Inc/Voss Helmets
Operations Manager // Project Manager
04.2015 - Current
Job overview
- Planned and organized the exhibitor booth at the 2017 & 2018 Canadian Motorcycle Show trade show circuits
- Inventory management, displays & signage, logistics, media resources for suppliers & consumers
- Planned and organized the 2017 & 2018 “Voss River Run”
- Managed warehouse operations: Oversee order fulfillment, implemented procedural changes, inventory management, organization & training
- Worked directly with the President & Finance Director, reporting on KPI’s and any anomalies
- Worked directly with software engineer to optimize platform integrations via API based on technology limitations and company needs
- Devised processes to boost long-term business success and increase profit levels.
- Directly engaged with our wholesale clients worldwide
- Managed E-commerce customer service department, providing reps. support, training & guidance.
Tesfa FarmsSurrey, BC
Lead Farm Hand // Business Development Lead
03.2022 - 02.2023
Job overview
- Independently managed the vendor tent at the 2022 Ladner Farmer’s Summer Market: Tent layout, product knowledge, inventory management & customer/public relations
- Successfully introduced the company brand to the Ladner farmer’s market consumer base
- Promoted our raw buffalo milk herd-share program via word-of-mouth to a desirable niche market
- Shopify online store re-launch and management: Collaborated with owner to create website photography and the “About” page; Inventory management, product updates, app extension integration, order fulfillment.
- Solely responsible for daily livestock care
- Pasture management
TwoEE's Organic Produce
Farm Hand
05.2022 - 06.2022
Job overview
- Carried out Spring produce season duties in small teams and independently.
Roadhouse Distribution Inc/Voss Helmets
Creative Director // Business Development Lead
05.2018 - 02.2022
Job overview
- Organized, planned, & directed seasonal campaign photoshoots for website, email newsletters, Facebook ads, & Instagram
- Implemented a dynamic, multi-faceted communications campaign while managing various projects
- Actively and consciously catered a boutique product line to a niche market
- Wrote scripts for and directed product walkthrough videos for website, YouTube, & customer service use
- Directly oversee product launch and seasonal marketing campaign scheduling
- Coordinated and oversaw the product launches
- Provided guidance and input regarding communications, film editing, promotion
- Measured results with website analytics, sales trends, and Facebook & Instagram metrics
- Coordinated & collaborated with remote social media influencers to create sponsored media for shared use
- Manager and content contributor for @VossHelmets motorcycle lifestyle Instagram page:
- Directly engage with Instagram audience via direct messaging & comments
- Conduct market research using isolated sample populations in Canada & USA
- Use Instagram Insights to view analytics and optimize performance
- Develop rapport with sponsored social media influencers & affiliates
- Senior editor for all print B2B marketing/promo material.
- Senior editor for all media & artwork: Team lead for product graphic art conceptualization & direction.
- Product branding & safety compliance.
Education
Kwantlen Regenerative Farm School ProgramRichmond, BC
Certificate of Completion from Sustainable Agriculture
10.2022
University Overview
- Learning and implementing regenerative produce farming practices within the scope of the Zone 8B farming season.
- Hosted an on-site farmer’s market, open to the public
Simon Fraser UniversityBurnaby, BC
Bachelor of Arts from Arts, Humanities
06.2016
University Overview
- Piqued my interest for the Arts, and developing my understanding of its role in shaping culture and the basic human decision making process; how history and circumstance affect the world around us.
Skills
- Microsoft Office
- Adobe Photoshop & Illustrator
- Google Tools (Drive, Sheets, Docs, Gmail)
- Shopify
- Asana
- Project Tracking & Management
- Data Analysis
- Product & Business Strategies
- Budget Management
- Product & Market Research
- Photography & Editing
- Negotiating
- Interpersonal skills
- Solutions-Oriented
- Ability to work independently and/or in a team
- Collaboration
- Networking
- Conflict Resolution
- 100% customer satisfaction-oriented work ethic
- Pro-active
- Positive attitude
Hobby Gardener, Amateur Sourdough Bread-Maker, Outdoor Enthusiast
Local food is important. Sustainable food-systems are important. Knowing how to grow and transform one's own basic foods is one of the first steps to building resiliency in one's own local food system!
Timeline
Farm Hand
TwoEE's Organic Produce
05.2022 - 06.2022
Lead Farm Hand // Business Development Lead
Tesfa Farms
03.2022 - 02.2023
Creative Director // Business Development Lead
Roadhouse Distribution Inc/Voss Helmets
05.2018 - 02.2022
Operations Manager // Project Manager
Roadhouse Distribution Inc/Voss Helmets
04.2015 - Current
Kwantlen Regenerative Farm School Program
Certificate of Completion from Sustainable Agriculture
Simon Fraser University
Bachelor of Arts from Arts, Humanities
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