ASHLEY GOMEZ
Los Angeles
Summary
Dynamic Partnerships Manager with a proven track record at Riot Games, adept at relationship development and campaign strategy and execution. Spearheaded campaigns that boosted ROI by 25% while managing a $50 million portfolio. Skilled in managing a full partner's life cycle, cross-functional collaboration, driving impactful partnerships in the gaming and entertainment sectors.
Overview
10
10
years of professional experience
Work History
Partnerships Manager, Global Esports
Riot Games
Los Angeles
02.2022 - Current
- Managed a premium accounts portfolio worth over $50 million, including Mercedes-Benz, Tiffany & Co., Spotify, etc.
- Strategized and executed cross-departmental projects across different products to ensure timely and successful completion
Director, Brand & Talent Partnerships
Virus International
LA
01.2021 - Current
- Pioneered operational systems, formulated partnerships and sales strategies, and cultivated a team for the new Brand & Talent Partnerships Department
- Spearheaded new campaign with global-sponsored athletes and influencers that increased ROI by 25% in the first three quarters
- Diversified partnerships portfolio into new segments and managed accounts (Dignitas, F45, Rogue, Checkmat, etc.) to deliver brand and retail sales goals
- Counseled all co-branded contracts to enable management of contractual obligations within the partnership and negotiate new commercial terms
Assistant Director, Talent + Culture
When We All Vote (Civic Nation)
D.C. / LA
08.2020 - 01.2021
- Led outreach to 13 Co-Chairs, 400+ VIP celebrities, and 500+ brand partners, most notably building the sports and gaming division
- Strategized and executed co-branded merchandise lines, social media campaigns, live and virtual social impact programs, and a nationwide digital art campaign with NBA, MLB, MLS teams, and gaming organizations
- Pitched presentations and implemented team's outreach, tracking, and advancing
Junior Producer, Events
Production Club
LA
10.2018 - 06.2020
- Project managed production and creative timeline for large-scale music festivals, corporate events, and fan activations
- Identified, booked, and reviewed talent and vendor contracts, advances, and riders
- Managed project budgets from $300k to $10m+
Associate, Corporate Partnerships
Los Angeles Clippers
LA
09.2018 - 10.2018
- Composed pitch decks for prospective partnerships with corporations and community-based organizations
- Prepared biweekly sponsorship pipeline reports reviewed by the C-Suite
- Maintained sponsorship pipeline of 13 current sponsors and 50+ leads
Coordinator, Client Management
Kauffman Sports Mgmt. Group (CAA)
LA
07.2015 - 09.2018
- Collaborated on personal branding initiatives with key stakeholders and 60+ high profile clients including NBA Players, Coaches, and Front Office Executives
- Drafted, reviewed, and redlined 100+ NBA contracts and created database
Education
B.A. - Political Science
UCLA
01.2017
Skills
- Relationship Development
- Account Management
- Brand and Campaign Strategy
- Sales Lifecycle
- Cross-functional Collaboration
- Event Producing
Affiliations
- Sports & Equity Entertainment (SEEN)
- Women in Sports & Entertainment (WISE)
Websites
Key Events
- California Democratic Party Convention, 01/01/21
- Fuel The Vote Food + Voter Registration Drives, 01/01/20
- ABC's Comedy Special 'Vote or Miss Out', 01/01/20
- National Voter Registration Day: Mrs. Obama IG Takeover, 01/01/20
- Intersect Music Festival by Amazon Web Services, 01/01/19
- Amazon Web Services re:Invent, 01/01/18
- YouTube Gaming's E3 Party, 01/01/19
References
References available upon request.
Timeline
Partnerships Manager, Global Esports
Riot Games
02.2022 - Current
Director, Brand & Talent Partnerships
Virus International
01.2021 - Current
Assistant Director, Talent + Culture
When We All Vote (Civic Nation)
08.2020 - 01.2021
Junior Producer, Events
Production Club
10.2018 - 06.2020
Associate, Corporate Partnerships
Los Angeles Clippers
09.2018 - 10.2018
Coordinator, Client Management
Kauffman Sports Mgmt. Group (CAA)
07.2015 - 09.2018
B.A. - Political Science
UCLA
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