Ashley Dinning
Toronto,Ontario
Summary
A creative, self-starter with an extensive multi-disciplinary background in writing, SEO, Google Analytics, content creation, social media and fine art.
Overview
25
25
years of professional experience
Work History
Intermediate Copywriter
The Source
05.2022 - Current
- Create compelling, lifestyle-centric copy for several mediums including marketing emails, digital banners, landing pages, social ads, store signage and more.
- Proofread and edit all relevant copy to ensure it adheres to strict brand guidelines and has the proper spelling, grammar and syntax.
- Write product descriptions, cross-check price claims, fine-tune legal disclaimers and format weekly flyers.
- Proved successful working within tight deadlines and tackling multiple projects in a fast-paced atmosphere.
- Proficient in InDesign, Adobe XD, Adobe Photoshop, Adobe Lightroom, Microsoft Word, Office and Excel.
- Work collaboratively with various company stakeholders to ideate for all relevant marketing campaigns.
Online Content Creator and Makeup Artist
Self-employed
01.2008 - Current
- Operated an award nominated cruelty-free beauty YouTube channel with over 60,000 subscribers.
- Independently operated an adjacent cruelty-free beauty and lifestyle blog with over 20,000 unique monthly visitors.
- Networked with several high-end makeup and skincare brands to provide well-researched product reviews that aligned with their marketing campaigns.
- Created detailed editorial campaigns to enhance engagement, created a sense of community and fostered an educational and information-rich beauty space.
- Proficient in implementing Google Analytics and conducting SEO research to further understand my viewers behaviors, improve on site design and enhance ad monetization efforts.
Customer Experience Agent
Mejuri
01.2019 - 12.2022
- Collaborated with internal team members to resolve customer concerns and deliver an enhanced customer experience.
- Worked closely with the PR team to tackle sensitive, public-facing reviews and draft customer responses in a brand-focused and diplomatic manner.
- Created educational documents for the entire support team to ensure all communication between agent and client were streamlined, and provided a positive, brand-centric experience.
- Wrote over 300 macro text shortcuts for our ticketing software to help shape department-wide communications that adhered to our brand voice and allowed for more efficient and streamlined interactions.
- Maintained key performance indicators to support department goals.
Freelance Writer
Auxiliary Magazine
01.2021 - 07.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited beauty articles for featured campaigns.
- Brainstormed with the associate editor to curate beauty and fashion content for each quarterly issue.
- Submitted all content in a timely manner to hit tight deadlines.
Freelance Copywriter
List with Liske
06.2021 - 09.2021
- Reviewed site for any areas of opportunity regarding UX design and copy.
- Consulted with client on populating their site with relevant realtor-specific content to improve SEO and solidify brand voice, and create a unique and seamless user experience.
- Wrote, edited and implemented all content on site.
- Collaborated with the developer on necessary changes to create a sense of consistency and a logical sequence for all content.
Freelance Web Content Specialist
Shop Katakomb
01.2021 - 05.2021
- Ensured that all written and design content follows appropriate style guidelines.
- Produced relevant copy for all products and supplementary pages on site.
- Edited and resized all site photos and banners.
- Implemented best SEO practices to ensure site visibility and enhance visitor traffic.
- Checked the site for any potential technical errors and ensured all UX design provided a user-friendly experience.
Customer Support Agent
Shopify
01.2017 - 12.2019
- Expertly navigated the Shopify content management system to edit content, publish products, make relevant theme changes, adjust product inventory and copy.
- Empowered our merchants by guiding them through the nuances of the platform by utilizing verbal and written instructional methods to provide a sense of confidence and continued learnedness.
- Cultivated tailored business, marketing and branding strategies to aid the merchants in elevating their online business through data-driven goals.
- Offered advice and assistance to customers, paying attention to special needs or wants.
Education
Diploma - Art And Design Fundamentals
Georgian College of Applied Arts And Technology
Barrie, ON05.2012
Diploma - Creative Writing
Humber College
Toronto, ON05.2009
Skills
- Writing
- Proofreading
- Editing
- Communications
- Creative
- Analytical and critical thinking
- Multitasking
- Flexible and adaptable
- Self-motivated
- SEO
- Adobe Suite
Timeline
Intermediate Copywriter
The Source
05.2022 - Current
Freelance Copywriter
List with Liske
06.2021 - 09.2021
Freelance Writer
Auxiliary Magazine
01.2021 - 07.2022
Freelance Web Content Specialist
Shop Katakomb
01.2021 - 05.2021
Customer Experience Agent
Mejuri
01.2019 - 12.2022
Customer Support Agent
Shopify
01.2017 - 12.2019
Online Content Creator and Makeup Artist
Self-employed
01.2008 - Current
Diploma - Art And Design Fundamentals
Georgian College of Applied Arts And Technology
Diploma - Creative Writing
Humber College
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