Ashley Booras
San Francisco
Summary
Results-driven Business Development Professional with expertise in staffing and recruiting across IT, Engineering, AI, and Digital Marketing sectors. Specializes in consultative selling, relationship management, and talent acquisition to drive new business growth and foster client partnerships. Collaborates with executives and hiring leaders to deliver tailored hiring solutions in fast-paced environments. Bachelor of Arts in Organizational Communication, with minors in Marketing and International Studies, and certifications in Professional Sales and Communicative Leadership.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Business Development Manager
Addison Group
San Francisco
11.2023 - Current
- Generate new business opportunities and re-engage dormant accounts across IT, Engineering, AI, and Digital Marketing verticals.
- Partner with CIOs, CTOs, CMOs, Directors, and hiring managers to uncover workforce challenges and deliver contract, contract-to-hire, and direct hire staffing solutions.
- Conduct 150–200 cold calls weekly and schedule 10+ in-person and virtual client meetings per week.
- Utilize Salesforce, ZoomInfo, LinkedIn Sales Navigator, and Sense for lead generation, outreach campaigns, and pipeline management.
- Advise clients on hiring trends, market conditions, emerging technologies, and AI initiatives impacting workforce strategy.
- Collaborate with HR, Administrative, and Finance & Accounting divisions to support cross-functional client partnerships and business development efforts.
- Negotiate staffing agreements, bill rates, and compensation packages to align with client and candidate expectations.
- Recruit and qualify candidates across IT infrastructure, software engineering, cybersecurity, AI, data, and digital marketing roles.
Sales Development Representative Intership
Kwanso
San Ramon
09.2023 - 11.2023
- Conducted 100 daily outbound calls to source and pre-qualify leads, contributing to partnership development.
- Secured new business by effectively communicating the company's value proposition.
- Cultivated relationships with prospects and customers, enhancing product understanding.
- Arranged meetings and conducted product demos to facilitate buyer interest.
- Executed email campaigns via Zoho and followed up with potential clients to drive engagement.
- Worked alongside the sales team to consistently achieve or surpass set targets.
- Utilized Salesforce CRM to manage data, log activities, and generate insightful reports.
Data Entry Specialist
ERCGO
01.2023 - 08.2023
- Executed accurate data entry tasks, inputting large data sets into excel to support operational needs.
- Verified and corrected data discrepancies, ensuring data accuracy and integrity through thorough quality checks.
- Partnered with team members to enhance data entry processes, contributing to increased workflow efficiency.
- Ensured data confidentiality and compliance with data protection policies and regulations.
- Specialized in helping qualified businesses file for their Employee Retention Credits.
Leadership Development Internship
RippleMatch
07.2022 - 12.2022
- Collaborated with RippleMatch's Leadership Team after selection from a large candidate pool to contribute to strategic initiatives.
- Top performer on a team of 5 other student interns from other Universities.
- Utilized growth strategies including social media, email marketing, and networking to increase user engagement and awareness on campus.
- Assessed growth and performance metrics to inform the development of new growth strategies.
Social Media Marketing Manager
Bay Capital Inc.
Danville
05.2022 - 08.2022
- Managed Facebook, Instagram, and Twitter accounts, boosting engagement and enhancing brand awareness for mortgage and lending services.
- Monitored social media analytics, refining content strategy to drive engagement and generate leads.
- Designed and managed targeted campaigns using Canva for prospective and current clients, promoting loan programs and lending services.
- Created marketing content focused on loan programs, ARM products, lending regulations, and funded property highlights.
- Implemented OutboundEngine for client outreach and relationship management.
Education
Bachelor of Arts - Organizational Communications, Marketing, International Studies
California State University
Chico, CA05-2023
Skills
- Business Development
- Consultative Selling
- Cold Calling & Prospecting
- Pipeline Development
- Client Relationship Management
- Contract Negotiation
- Market Analysis
- Stakeholder Communication
- Salesforce
- LinkedIn Sales Navigator & Recruiter
- ZoomInfo
- Candidate Sourcing & Screening
- Recruitment Strategy
- Sense
Affiliations
- Lambda Pi Eta Honors Society Member
- National Society of Leadership and Success Member
- Seufferlein Sales Program
Certification
- Professional Sales Certificate
- Communicative Leadership Certificate
Websites
Timeline
Business Development Manager
Addison Group
11.2023 - Current
Sales Development Representative Intership
Kwanso
09.2023 - 11.2023
Data Entry Specialist
ERCGO
01.2023 - 08.2023
Leadership Development Internship
RippleMatch
07.2022 - 12.2022
Social Media Marketing Manager
Bay Capital Inc.
05.2022 - 08.2022
Bachelor of Arts - Organizational Communications, Marketing, International Studies
California State University