ASHLEY ARCHAMBAULT
Toronto,Ontario
Summary
With over 15 years of marketing and client development experience, I have specific expertise in strategic marketing, business planning and monitoring, client relationship management, executive reporting and administration. I am a dedicated, results-focused team player with extensive experience managing multiple projects while meeting challenging deadlines.
Overview
14
14
years of professional experience
Work History
Forum Director, Private Capital Programs
Cambridge Forums Inc. - Contract
05.2025 - Current
- Lead full lifecycle of Forum program delivery, including agenda development, targeted marketing strategy and on-site execution
- Develop and manage relationships with senior executives and thought leaders to understand priorities, research trends, and new business development
- Identify and pursue new product and growth opportunities based on research of client needs
- Recruit, convene, and guide Advisory Committees to plan forums and other relevant products
- Establish forum budgets and drive pricing strategies to achieve financial targets
- Oversee outreach, communication, and representation of forums in marketing campaigns
- Enhance team collaboration through regular communication, goal-setting, and performance evaluations
- Proactively identify potential risks and implement mitigation strategies to minimize negative impacts on projects and business operations
- Leverage professional networks and industry knowledge to strengthen client relationships
- Improve client satisfaction rates through exceptional relationship management and prompt resolution of issues
- Mentor junior staff, foster professional development, and enhance team productivity
Client Development Manager
Osler, Hoskin & Harcourt LLP
07.2023 - 10.2024
- Developed and executed comprehensive marketing strategies to enhance firm visibility, drive client engagement, and support practice group growth
- Collaborated with partners to create targeted marketing plans and supported strategic client development for specific practice areas
- Led the planning and execution of client seminars, industry conferences, networking events and educational initiatives
- Supervised and coached a Business Development Coordinator and Deals Analyst ensuring successful execution of daily tasks
- Managed marketing budget and ensured cost-effective allocation of resources
- Utilized and maintained CRM system to pull event reports, track inbound and outbound leads and update client contacts
- Analyzed marketing strategy results and provided actionable insights to refine strategies and improve future marketing initiatives
- Managed key client account activities with the goal of strengthening client relationships
- Managed the firm's league table submissions and maintained practice group deal lists
- Participated in Practice Group meetings and identified and evaluated new business opportunities, targets and cross-selling initiatives
- Managed the development of submissions to approved legal ranking services and directories (e.g. Chambers and Partners)
- Conducted competitive intelligence research in connection with potential clients or markets, market developments and competitor activities
Regional Marketing Manager
MNP LLP
10.2022 - 07.2023
- Collaborated with the Greater Toronto Area service and client group leaders to understand their business objectives and translated them into marketing strategies, plans and activities to drive brand awareness
- Developed creative campaign briefs and led concept development phases
- Managed and mentored a Marketing Assistant and Marketing Coordinator, ensuring successful execution of marketing strategies
- Identified target markets and developed comprehensive and effective strategies to market existing MNP services and offerings
- Managed client prospect programs in conjunction with internal resources and internal marketing-related initiatives
- Identified key performance metrics and undertook regular analysis to track effectiveness and measure the ROI of marketing campaigns and strategies
- Collaborated with internal teams to identify key performance metrics, leveraging data analysis to track the effectiveness of campaigns and marketing efforts
- Identified, negotiated, and managed strategic sponsorships of all sizes
- Managed and monitored the region's budgets, analyzed variances between planned and actual spend and recommending corrective actions as necessary
- Led the creation of marketing collateral, including white papers, business insights and presentations that effectively communicated the benefits of our services
- Built strategic alliances and fostered marketing relationships with key stakeholders in the marketplace
Marketing Specialist - Key Client Programs
Borden Ladner Gervais LLP
04.2018 - 10.2022
- Provided strategic marketing and business development support to the firm's national practice groups with a focus on the firm's key clients
- Developed, executed and managed focused marketing initiatives and business development strategies to enable revenue growth for the firm in alignment with the firm's strategic plan
- Relationship management of national key clients and working with relationship partners to broaden relationships and maximize revenue and profitability
- Leveraged data from CRM systems and marketing automation tools to drive targeted and personalized client engagement strategies
- Identified opportunities to showcase thought leadership materials to create eminence and visibility for the firm and improve rankings of our lawyers in the marketplace
- Worked with the Clients & Markets team to create integrated marketing campaigns and execute marketing plans in all targeted regions, driving revenue growth and delivering client success
- Creation and implementation of Key Client business plans and working proactively to define and deliver a coordinated Key Client strategy across the firm
- Maximized the value of our significant client marketing development budget in close alignment with our business plans to ensure Key Client Program dollars are being appropriately invested and utilized
Marketing Specialist - Event Lead
Hicks Morley LLP
02.2017 - 03.2018
- Led the planning, production and execution of client seminars and special events including the development of mailing lists, material coordination, logistics and follow-up
- Managed the creation and definition of event objectives and goals and identified event challenges and opportunities
- Assisted legal professionals in the drafting, formatting and submission of compliant RFP responses
- Managed the department's annual firm events calendar, project timelines and event budget
- Assisted with annual business plans for practice groups and set business growth objectives
- Conducted analysis of events to determine ROI and viability for repeated use
- Delegated and oversaw event-related and administrative tasks to Marketing Assistant
Marketing and Events Specialist
Mircom Group of Companies
07.2015 - 02.2017
- Supported the Vice President of Marketing for North America's largest independent designer, manufacturer and distributor of leading edge intelligent building solutions
- Principal organizer of the first annual Partner Advisory Board Meeting and Retreat in Fort Lauderdale, Florida
- Managed and executed all head office events including annual sales conferences, trade shows, client dinners and town hall meetings
- Created content marketing campaigns to drive website traffic, engagement, leads and customer retention
- Produced engaging content that captured the attention of target market and ensured consistent communication of the brand, messaging and tone
Marketing Coordinator
Bennett Jones LLP
08.2011 - 05.2015
- Provided marketing and administrative support in the management and execution of client events, sponsorships, and other marketing and business development initiatives firm-wide
- Managed and executed all external client events on behalf of the firm's lawyers
- Coordinated logistics of all trade shows attended by the firm's lawyers, including booth staff registration, booth space payments, furniture rentals and shipping booth and collateral to show site
- Managed the coordination of the firm's lawyer directory listings
- Developed visually engaging marketing materials to support product launches and promotions
Education
Three Year Diploma - Public Relations
Humber College of Applied Arts And Technology
Toronto, ONSkills
- Significant understanding of corporate and legal services culture
- Proficiency in various CRM software, including LexisNexis InterAction, Salesforce and Microsoft Dynamics
- Expertise in marketing automation and data visualization software such as Microsoft Power BI, Google Analytics and Pardot
- Proficiency in various team collaboration and video conferencing software, including Microsoft Teams, Zoom, Cisco Webex and GoToMeeting
Timeline
Forum Director, Private Capital Programs
Cambridge Forums Inc. - Contract
05.2025 - Current
Client Development Manager
Osler, Hoskin & Harcourt LLP
07.2023 - 10.2024
Regional Marketing Manager
MNP LLP
10.2022 - 07.2023
Marketing Specialist - Key Client Programs
Borden Ladner Gervais LLP
04.2018 - 10.2022
Marketing Specialist - Event Lead
Hicks Morley LLP
02.2017 - 03.2018
Marketing and Events Specialist
Mircom Group of Companies
07.2015 - 02.2017
Marketing Coordinator
Bennett Jones LLP
08.2011 - 05.2015
Three Year Diploma - Public Relations
Humber College of Applied Arts And Technology